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How one tech company is doing marketing without cookies

Martech

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.

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How Technology Can Be Used To Enhance Practical Science

TrustRadius Marketing

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. They can likewise converse with their children from work via email, texting, instant messaging, and video calling. Technology can help.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

In it, you’ll learn the basics of channel sales and how it can work for you. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. See how it works What is channel sales? What you’ll learn: What is channel sales? Channel sales types Affiliates. Franchisees.

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Getting back to basics: Marketing ROI

Martech

M]ost of my peers thought I was crazy.” One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost

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Employee advocacy: The untapped goldmine in your content marketing strategy

Martech

It’s the key to turning your team, your work family, into your brand’s cheerleaders, willingly and enthusiastically waving your company’s banner. People trust their peers and their friends. But let’s face it — the “publish and pray” era of content marketing is long gone.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award five deserving agencies with the Sprout Partner Value Awards, modeled off of our own internal programs for recognizing excellence. .

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. Visitors have fun interacting with their favorite brands. Companies increase customer engagement. Everybody wins. Ready to learn more? That’s gamification.