Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions. The importance of careful targeting is hard to overstate. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

Advertisements 114

Advertisements Advertising Allocation Planning 114

Brightedge

JUNE 15, 2020

Outranking the aggregators, news sites, and big law firms for industry keywords is difficult. Producing regular content that appeals to your audience, will drive repeated visitors to your site. One way to ensure your content is targeting the best keywords for your firm is by using Instant and Data Cube to conduct your keyword research.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

PureB2B

SEPTEMBER 5, 2019

Using its SurveyMonkey Audience, SurveyMonkey polled more than 1,000 adults in the U.S. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Often research is the best way to do that.”.

Relevance 62

Relevance Research Content Opinions 62

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Tactics 124

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Branding Brand Identity 78

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 125

Advertising Agencies Branding Brand Identity Marketing & Strategy 125

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 157

Social Media SEO Cost Per Click Media 157

Stevens & Tate

FEBRUARY 16, 2024

By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you.

Social Media 98

Social Media SEO Optimization Media 98

Martech

APRIL 1, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. I am trained with MarTech content.

Paid Content 106

Paid Content Campaigns Allocation Marketing AI 106

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This requires a strategic combination of reach, resonance, relevance and credibility within a balanced cross-section of influencer types. Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Spiralytics

SEPTEMBER 11, 2023

Ad relevance and quality Facebook prioritizes ads that provide a positive user experience, so higher-quality ads often come with lower advertising costs. The platform determines the ad quality by providing a rating between 1 and 10 based on its relevance to your target audience.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

MARCH 18, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 118

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 118

Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

Marketing AI 113

Marketing AI Training Generation Budget Programs 113

Go Beyond SEO

APRIL 25, 2024

Furthermore, local SEO allows you to target customers who are geographically close to your business. By targeting specific local keywords, you can attract customers who are actively looking for pest control services in your area. Local Citations: List your business on local directories, review sites, and industry-specific platforms.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

OCTOBER 30, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Joining relevant challenges can help increase your visibility and engagement.

Campaigns 110

Campaigns Top of Funnel Best Practices Marketing AI 110

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.

Paid Search Agency 113

Paid Search Agency Features Personalization Ads 113

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. ” However, using data to craft high-performing content was daunting. . It’s been amazing.”Using

Efficiency 98

Efficiency Content Click Rate Creativity 98

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. PPC allows accountants to target their audience effectively and generate qualified leads. Accountants are operating in a highly competitive industry where online visibility is paramount.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Scoop.it

AUGUST 31, 2023

It enables you to connect with the right audience and generate traction for your brand. It’s the process of leveraging relevant third-party content and sharing it with your audience to keep them engaged. It allows you to share relevant content consistently with your target audience without having to compromise on quality.

Curation 103

Curation Content Validation Copyright 103

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Amazon will then use this data to enhance targeted advertising on the U.K. publisher’s sites, providing advertisers with more relevant and effective advertising opportunities. Amazon on the Reach deal. “As

Amazon 111

Amazon Lock-In Privacy Marketing Proposals 111

Trade Press Services

FEBRUARY 26, 2024

Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave.

Marketing AI 115

Marketing AI Content Marketing Enterprise Management Planning 115

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. To maximize this opportunity, align your blog topics with current news and trends in the industry. This ensures that people actively searching for relevant information are more likely to discover your website.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. What does your ideal buyer look like?

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116