ClickZ

JANUARY 12, 2024

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion? Sound familiar?

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: SuperOffice.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Action in-market accounts.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. But what happens once Marketing Insider Group gets that traffic? The answer: Lead generation funnels. These days everyone wants a high-converting sales funnel. It’s more than just adding a form to a page and expecting someone to fill it out.

Marketing Websites 282

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 282

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

LeanData

NOVEMBER 9, 2022

B2B revenue teams are absolutely obsessed with conversion metrics. Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Conversion metrics exist for almost every tactical deployment from both marketing and sales functions.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Choozle

JULY 26, 2023

Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. Many brands have been tightening their approaches to stay afloat – and in a time of unpredictability, it’s common to see marketing budgets trimmed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion? Sound familiar?

Advertisements 52

Advertisements Advertising Cost per Acquisition Conversion 52

Salesforce Marketing Cloud

MAY 3, 2024

That’s where conversion rate optimization (CRO) comes in. No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Valasys

MARCH 2, 2020

Omnichannel remarketing, also known as omnichannel retargeting is a cookie-based technology that equips marketers to follow their visitors all across the web, once they have visited your website. Omnichannel remarketing is an effective strategy employed by the B2B ecommerce merchants especially during the holiday season.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. So, how do you bridge this gap between strategy and execution?

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2.

Top of Funnel 110

Top of Funnel SEO Long Tail Marketing B2B 110

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. A significant reason is that improving CRO creates a beneficial ripple effect. CRO is the art and science of making your website more effective at converting visitors into customers. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sage Marketing

OCTOBER 4, 2021

If you’re building a real company with real customers and revenue, you need not only to invest in product development but also build a strong marketing foundation that will be ready to capture the potential leads which will later convert into customers. You need to ensure that your marketing team knows how to improve conversion rates.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. But it is vitally important when deploying a full-funnel marketing strategy ( see Pillar 1 ).

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Valasys

MAY 1, 2024

Sometimes, it’s a matter of life and death in the overly-competitive field of online advertising business, you need to select the right advertising platform in order to obtain the desired outcomes for your marketing campaign. Two giants dominate the landscape: Facebook Ads or Google Ads. Facebook Ads makes it possible.

Facebook 40

Facebook Adwords Google Ads 40

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 108

Privacy Transparency Privacy Protection Ethics 108

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Together, they’ve transformed digital spaces into online communities where key audience segments can deepen their engagement and advocacy with the college.

Social Media 102

Social Media Education Media Marketing & Strategy 102

Metadata

AUGUST 23, 2022

Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. Note: This data includes Conversation ads.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole.

Top of Funnel 130

Top of Funnel Conversion Digital Transformation Work Management 130

ClearVoice

APRIL 6, 2021

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. Here, we explore this complex marketing terminology.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71