Zoominfo

APRIL 23, 2021

A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. Triggering event: A small company secures a round of funding (check). 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

The Point

NOVEMBER 15, 2022

When contacts engage with that first layer of ads, run retargeting ads across LinkedIn, Facebook, and Google Display Network offering different content assets to spark additional engagement. Segment sales outreach into cold (no engagement), lukewarm (some engagement), and warm accounts (multiple engaged contacts from within the same company).

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

OCTOBER 18, 2021

Scenario You want to send personalized emails to candidates to increase your contact rate. Triggers You want to increase your contact rate with prospective candidates without spending too much time on researching companies at scale. However, it’s very time-consuming.

Zoominfo 130

Zoominfo Ideal Customer Profiles Click Rate Outreach 130

Martech

APRIL 16, 2024

If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? The segment change can trigger — right away — that person’s entry into a journey tailored to high-value customers.

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Zoominfo

JANUARY 28, 2022

Scenario When new contacts are added to accounts with open opportunities, sales reps can get additional buy-in for your product or expand the opportunity with additional licenses or spend. However, a one-off email to the new contacts is probably not enough to get their attention.

Contacts 100

Contacts Automation Spending Ads 100

Zoominfo

SEPTEMBER 7, 2021

Capture contacts and populate them in your CRM, along with all associated activity, including calls, emails, and meetings. Then analyze that activity and apply an engagement score to contacts, accounts, and opportunities. If a deal is accelerating, you can lean in to close it.

CRM 100

CRM Contacts Activities 100

Zoominfo

JULY 22, 2021

Webhooks are user-defined HTTP callbacks that are triggered by some event. Whenever an event is triggered, a post request is sent to the URL that is configured to receive the webhook data. Contact and company re-enrichments are automatically sent to the target URL of your choosing.

Zoominfo 130

Zoominfo Enterprise Management API Bandwidth 130

Zoominfo

OCTOBER 5, 2021

Combining visitor tracking tools with automated workflows allows you to automate communications to accounts with meaningful activity on your website. You can also track website activity around the clock so you’ll never miss a meaningful opportunity.

Marketing Websites 100

Marketing Websites Marketing Automation Services Intent Signal Buyer Intent 100

Zoominfo

SEPTEMBER 1, 2021

Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Embed scheduling into your contact and demo forms. Need proof?

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

Convince & Convert

APRIL 25, 2024

This, however, is a datapoint for prospects who’ve actively raised their hand to contacted. To build lasting connections, marketers must employ a balanced strategy that respects the audience’s need for time to digest content while remaining ready to engage actively when the moment is right. The Consumption Gap proves it.

B2B 86

B2B Case Study Case Studies Content 86

LeadSquared

AUGUST 9, 2018

A constant gripe we hear from all Digital Marketers in the Insurance landscape is –“More than 30% of our inbound leads across all sources are not reachable” (“NC” as they would like to term them; Not Contactable). How about a simple hack that would activate a minimum of 15% dead leads and get them talking again?

Activities 58

Activities Leads Lead Marketing Qualified Leads 58

Only B2B

APRIL 3, 2024

Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. However, a premature sales contact could deter them. Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

JULY 12, 2021

By definition, Webhooks are user-defined HTTP callbacks that are triggered by some event. Whenever an event is triggered, a post request is sent to the URL that is configured to receive the webhook data. Contact and company re-enrichments are automatically sent to the target URL of your choosing. Introducing ZoomInfo Webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Or, define situations where a threshold, like the dollar amount of a return, will trigger the next action. Any of these circumstances could potentially trigger a different branch of the process. How do each of these stakeholders wish to be contacted, and with what frequency and urgency? What constraints are in play?

Work Management 98

Work Management Automation Service Customer Satisfaction 98

SmartBug Media

AUGUST 4, 2023

Leveraging Automation to Reduce SaaS Churn Remarkably, only 1 out of 26 customers unhappy customers will actively voice their dissatisfaction. Other red flags could include late or no payments, ongoing software glitches that haven't been addressed, or a decrease in the frequency of client contact.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Only B2B

MAY 19, 2022

People are, without a doubt, the most important component of every sales contact. Speed-to-Inbound Lead: When someone takes the time to fill out a website form for a sales call or demo, it’s likely that you aren’t the only firm they’ve contacted. Three Focus Areas for Outstanding Appointment Setting.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

SmartBug Media

FEBRUARY 7, 2022

Workflows to Trigger Sales Activity. And with HubSpot, there are many ways to automate sales follow ups so that your reps know who to contact, when, and in what context to follow up. This prevents any sort of manual entry on the Zoom side by creating the contacts for us automatically. Use Custom Code to Trigger Actions.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

SEPTEMBER 29, 2022

The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel. For the workflow, the initial trigger will be that the user completed the guide form on the landing page for How to Master Double-Unders in 2 Weeks.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

DAGMAR Marketing

APRIL 14, 2023

Step 3: Set Up a Trigger To create a trigger, we’ll go to the GTM interface and click on “Triggering.” ” This will take us to a new page where we can create a new trigger. Next, we need to specify the conditions that will trigger the event.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Only B2B

APRIL 10, 2024

Here are some key benchmarks to consider: MQL to SQL Conversion Rate (20-30%): This metric indicates the percentage of MQLs that progress to become Sales Qualified Leads (SQLs) – leads deemed ready for contact by the sales team. This allows you to capture leads actively engaged with your content.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Hubspot

APRIL 10, 2017

In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. It’s one thing to sit and make eye contact with the person speaking to you. All three of those steps are imperative to active listening.

Activities 78

Activities Course Case Studies Conversion 78

Optinmonster

APRIL 4, 2024

However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need. Constant Contact 2. In fact, Constant Contact has pre-made templates set up for these workflows.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Heinz Marketing

NOVEMBER 26, 2021

The CRM is the hub of all lead, contact, account, and opportunity records. By highly specific, I mean that with a platform like ZoomInfo , you can design both key contact and key account lists based on the following filters and sub-filters: Contacts. Contact Name or Email. Contact Info. Job Titles. All or any of….

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Sage Marketing

OCTOBER 17, 2023

The Standard HubSpot Salesforce Integration Out of the box, the HubSpot Salesforce integration automatically generates new leads in Salesforce from new contacts in HubSpot. When a Salesforce opportunity is won, the contact’s lifecycle stage in HubSpot is set to ‘Customer.’ Activity reporting. Company scoring.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Navigate the Channel

JULY 21, 2022

Apple Mail privacy protection is a setting in Apple Mail to help prevent email senders and marketers from learning information about email activity. It also masks IP addresses, so marketers can’t link your Apple Mail behavior with other activities. Use time-based triggers rather than open-based triggers for automation.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

SmartBug Media

JULY 27, 2023

A primary way contacts get warmed up to your brand is through automations. Here is a list of primary automations you should have actively running and fully optimized ahead of the holidays. Browse Abandonment Automation This automation is triggered when a visitor browses your website but leaves without adding items to their cart.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Sharpspring

SEPTEMBER 9, 2021

These pixels have historically been used to send user activity like date and time opened, device used, and IP address back to your email service provider as reporting data. . In the past this event would be triggered when a user opens an email and the images load within it. So, why does this matter?

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Vision6

JUNE 6, 2023

But we’re about to list the reasons why you shouldn’t gather contacts through third parties. You can automate your pop-up to appear after a few seconds or trigger it to dsiplay on a specific landing page. People who opt in at this stage of the buyer journey are more likely to be highly engaged contacts.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

GreenRope

APRIL 21, 2021

Before we go into the how-to, first make sure you have an active GreenRope and Zapier account. If you login to your Zapier account, you can monitor the activity of your Zaps from your Zapier dashboard. Use the Zaps that come up below or scroll down to view all available Zaps as well as triggers for the two apps you’ve chosen.

Automation 52

Automation Broadcasting Work Management Sample 52

Binary Demand

JULY 21, 2023

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation. You can rely on your sales team to update and clean your data and remove bounced emails and outdated contacts.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SmartBug Media

APRIL 15, 2020

There are countless opportunities to streamline processes and communication to existing database contacts through lead nurturing and other automations. The breakdown will differ by organization, but may look something like this: One easy way to draw the line is by using the lifecycle stage of a contact to draw the line.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SocialPilot

JANUARY 21, 2024

That means turning your passive viewers into active participants. Examples of some of the most popular types of CTA are: Opportunities to sign up for newsletters Share buttons for social media Social media links to your profiles Contact buttons Two pillars of social media CTAs These fundamentals might sound like common sense.

Social Media 119

Social Media Examples Media Urgency Marketing 119

DAGMAR Marketing

FEBRUARY 12, 2021

You’ll still see the current number of active users on your site along with a number of familiar cards Google feels you should know. User activities, such as page views, were in Behavior, while your goals were under Conversions. If you’ve been active in Analytics in the past, then you may be familiar with event tracking.

Marketing Analytics Tools 105

Marketing Analytics Tools Trigger Marketing Terms and Conditions Acquisitions 105

SmartBug Media

APRIL 20, 2022

Apple’s MPP was established with the intention that their customers have more control over their contact information. These include: Contact insight and engagement will be artificially high. Marketers now have less access to an individual subscriber's online activity. Use clicks and time-based triggers for automated emails.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

MARCH 16, 2022

Bot Activity 2.0. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. As a refresher, go to Admin > Email and select the bot activity tab to active/deactivate the filtering of bot activity. Why we care. Next-Gen Experience Automation.

Lead Scoring 116

Lead Scoring Enterprise Management Work Management Peer-to-peer 116

Lake One

OCTOBER 18, 2022

The marketing automation implementation process involves automating various marketing activities from lead generation, lead nurturing, scoring, and routing. Startups , tech companies, and small businesses use marketing automation tools to save time and resources while focusing on their core business activities.

Marketing Automation Services 77

Marketing Automation Services Marketing Automation Paid Search Agency Enterprise Management 77