Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Other market participants” refers to any person or entity that is not acting as a consumer — in other words, B2B telemarketing can be acceptable.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The Point

SEPTEMBER 24, 2019

This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. There are plenty of articles on the Web describing the new law in more detail than I intend to here. This article from IRMI is a good one.) Don’t be fooled into thinking that only California companies need pay attention.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Salesforce Marketing Cloud

MAY 9, 2024

Get hands-on and learn how to ingest, unify, harmonize, and act on your data with the Unlock Your Data with Data Cloud trail and the Quick Start: Enhance Data with Insights project. Now is the time to explore how AI and data will transform applications and the way you build them. It’s a total game-changer for your company.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Martech

MAY 11, 2023

Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead). ”) GDPR’s stateside influence In the U.S., ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 97

Paid Search Agency Privacy Work Management Marketing Proposals 97

Marketing Insider Group

DECEMBER 20, 2022

Each means of lead generation will come with its own set of rules and standards. Your website should not only be optimized for search, but it should act as its own lead generation machine. The whole point of lead generation is to generate leads that close! Each lead generation avenue comes with its own means of tracking data and ROI.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

JANUARY 22, 2024

Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. These articles share a prompt from a user and then suggest ways to improve or adjust it to get better responses.

Work Management 105

Work Management Generation Marketing Management CMO 105

Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Get articles about marketing selected just for you, in your inbox Sign up now 2. New privacy rules mean greater control for U.S. Are you current and compliant?

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Vision6

MAY 2, 2023

In this article we’ll explore ticking all the consent boxes, and some prime examples of what to do and what not to do. The Privacy Act 1988 regulates how businesses collect, use and disclose personal information. The main SMS compliance laws we will be referring to in this article include the Spam Act 2003 and Spam Regulations.

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. What was the ROI of your influencer campaign? How does one topic perform on social compared to another? How are people responding to a campaign? Let’s dive in.

Tagging 117

Tagging Marketing Strategy Marketing & Strategy Planning 117

QuanticMind

SEPTEMBER 7, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Either way, it may just be Act I in the drama between the DOJ and Google: a separate suit on Google’s illegal abuse of its adtech monopoly was filed in January. Welcome to Scout! Sign up for the Basis Scout newsletter !

Privacy 64

Privacy Act-On Internet Marketing Paid Search Agency 64

Tomorrow People

OCTOBER 31, 2017

What if people take this as advice and act on it? Follow these 9 key steps to create great content that doesn’t flout the rules and brings all the benefits of content marketing to you: 1. Every regulated industry has rules to follow, and those relating to public communications are especially pertinent here. Responsibility.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Optinmonster

DECEMBER 1, 2020

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners. But how serious are these rules and regulations?

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. The last item on our list is particularly important for the LinkedIn algorithm, which we will cover later in this article. Avoid passive language.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. The last item on our list is particularly important for the LinkedIn algorithm, which we will cover later in this article. Avoid passive language.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

MAY 8, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. Plus, posting original content has its upsides.

Copyright 106

Copyright Social Media Media Guidelines 106

Marketing Insider Group

AUGUST 12, 2020

In this article, we explore what it truly takes for a team to achieve empowerment on the individual, team, and organizational levels. As teams mature in their full-fledged application, empowerment is what pushes individuals to make decisions more autonomously, develop themselves as cross-functional individuals, and become self-managing.

Planning 226

Planning Work Management Marketing Management Paid Search Agency 226

ClearVoice

JUNE 7, 2021

That’s the article. Adverbs often act as a crutch, propping up limping verbs. Consider the examples, taken from this ClearVoice article on adverb use. Adverbs can also cause overwriting, telling the reader how to feel or act. Click to find out what you can cut from your articles to make them clearer and more concise.

Opinions 105

Opinions Ad Exchange Act-On Rules 105

Biznology

OCTOBER 30, 2020

This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds. As always, happy reading and listening! What’s Next for Silicon Valley?

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Spiralytics

NOVEMBER 7, 2022

This article will discuss some tips for effectively using social media in government applications. In support of this move, the Department of Information and Communications Technology has issued a draft policy that lays down the rules for “productive, responsible, and safe” social media use by civil service officers and employees.

Social Media 118

Social Media Tips Media Privacy 118

Marketing Craftmanship

SEPTEMBER 21, 2011

Some of the conventional wisdom that’s debunked in the article is worth noting, including: Myth : The Internet is making sales professionals obsolete. Lesson: Assume that competitors are always knocking on your customers’ doors, and to act accordingly. Lesson: Sales force training and development has a tangible ROI.

Rules 100

Rules Loyalty Training Act-On 100

Sprout Social

DECEMBER 6, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Social Media 99

Social Media Enterprise Management Work Management Marketing Management 99

LeanData

MARCH 3, 2021

This article will show you the best practices on how to do just that. Assignment Rules for Lead Distribution in SFDC. Lead assignment rules are built into Salesforce, and they can prove useful for relatively small revenue teams to get started. Choose New and give your rule a name. Round Robin and Load Balancing.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. LeadSquared also helps to boost sales as it automates lead assignment within sales team by predefining distribution rules. How can marketers free up their time to focus on more important aspects, do you ask? Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Martech

APRIL 5, 2023

Do an email audit to uncover gaps and reveal opportunities This is almost always my first step with clients because it can show you where you can act quickly using your current resources. We can gently nudge customers so they can act when their wallet allows. It’s an appropriate comparison, Adam Purslow of TheLoyaltyCo told me.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Salesforce Marketing Cloud

JANUARY 29, 2024

Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? The first mistake is not understanding the market and its rules. Regulations such as the CAN-SPAM Act in the U.S. The answer is easy if you take it logically, with these best practices.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Circle Studio

APRIL 28, 2022

How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. Starts with a strong foundation in the basics of grammar, but can break the rules a little. It should urge your audience to act. Includes a call to action.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Salesforce Marketing Cloud

MAY 24, 2023

Prompt engineering is the act of asking very specific questions or feeding detailed information to GAI tools, like a GPT product or chatbot, to get the best results. Get articles selected just for you, in your inbox Sign up now 6 tips to write better generative AI prompts Here are 6 rules to help guide you when writing your prompts.

Generation 98

Generation Work Management Copyright Social Media 98

Biznology

SEPTEMBER 14, 2017

In my more productive times, I’m checking off items in my to-do list one at a time. For each item, I have a clear understanding of what I need to do. I can simply do it. Often, the first thing on the list is: make a to-do list. That way, I can check off the first item when I finish the list. Creativity cannot be time boxed.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Valasys

OCTOBER 13, 2023

With this article, go beyond just knowing how to make a Pareto Chart , by also understanding its significance and illuminating ways to utilize it for clear data communication. Also known as the 80/20 rule , it indicates that 80% of the effects come from 20% of the causes. Keep reading.

Verticals 52

Verticals Rules Order Organic Leads 52

seo.co

NOVEMBER 15, 2021

The Americans with Disabilities Act (ADA) of 1990 is a federal law that protects people with disabilities form discrimination. The act requires that places of public accommodation be accessible to people with disabilities. Technically, a website isn’t considered a place of public accommodation, so the rules are little ambiguous.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.

Marketing & Strategy 109

Marketing & Strategy CAN-SPAM Opt-out Work Management 109

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Structure the data, and the narrative around the data, using a basic three-act format. the largest communications firm in Silicon Valley.

Effectiveness 113

Effectiveness Tips Storytelling Conference 113

Adobe Experience Cloud Blog

MARCH 13, 2018

To build a guest posting strategy that works, learn to follow the rules—and expect to fail if you break them. To learn more about the rules of guest posting, my team asked editors about how they select which articles to accept and publish and which articles to reject. Focus Your Article on the Important Stuff: Yourself.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Animalz blog

FEBRUARY 13, 2023

At Animalz, we typically deliver articles on a monthly basis. But I also like to add some variation by having my own “writing focus” each month, where I pick a skill to work on in all my articles. I dedicated one month to the visuals of my articles and working on different ways to break up chunks of text.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Circle Studio

JULY 29, 2020

How marketers approach writing for social media, their website, and blog articles should differ from the language used for a technical whitepaper or a press release. Starts with a strong foundation in the basics of grammar, but can break the rules a little. It should urge your audience to act. Includes a call to action.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88