Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Yet, few marketers are successfully satisfying customers in all phases of their relationship. What the tools do.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Martech

MAY 31, 2023

Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’ by Ben Smith Semafor’s Smith has had a front-row seat to many internet trends, especially from his time as the founding editor of now-defunct BuzzFeed News. Workbooks Some vendors provide relevant workbooks. Making Sense of Martech” with Juan Mendoza.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Zoominfo

MARCH 15, 2022

You’re in a constant tug-of-war with the search engine — and your competitors — to ensure your ads are showing up at the top of the search results page and driving the highest quality traffic possible. Always let a test run for a minimum of two weeks — enough time to get a substantial amount of traffic to analyze.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

NOVEMBER 6, 2018

According to another recent survey from Spiceworks, the majority of those polled (57 percent) claimed that their top goal was to influence revenue through new account acquisition. Period over Period Organic Traffic Growth. This is in addition to incremental traffic gains in organic search. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Clean-up Bot and Bad Referral Traffic. Block Internal/Partner Traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Clean-up Bot and Bad Referral Traffic. Block Internal/Partner Traffic.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Engagio

FEBRUARY 25, 2021

One of the many additional benefits that the Engagio acquisition provided Demandbase was data — and lots of it. Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. We’ve never lost an account identification match test to another vendor.”.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research and reach out to third-party sites that previously linked to websites now owned through a strategic merger or acquisition.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Look for the sources of customers and find out what is driving that traffic, he explained. Pass it back to the vendor.” And there lies the rub.

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! Driving more organic traffic to your site. Converting traffic to leads. However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But I’ve seen other creative approaches such as scanning purchase receipts (in return for a small financial reward, of course) and even using satellite photos to track store foot traffic.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

NuSpark Consulting

MARCH 23, 2014

Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

KoMarketing Associates

DECEMBER 1, 2016

There are several specific types of SEO audits that require little cost OR involvement from a vendor or agency. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), Looking for more SEO-centric link acquisition information? The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Directive Agency

APRIL 21, 2023

Then, with third-party directories, you can effectively capture high-intent traffic. Most of the traffic on directories comes from search. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Martech

MAY 27, 2022

After identifying what platforms drive the most traffic and are the most popular with your target group, you have to quickly learn and adapt to the platform’s features and algorithms. Using external vendors to optimize your advertising can give your business a competitive edge. Be adaptive. Does your team understand data and analytics?

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

The Point

JUNE 5, 2018

The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. That immediately shifts the focus from “net new” customer acquisition to customer retention. Several factors have contributed to this.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Customer Experience Matrix

FEBRUARY 19, 2015

Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014. Pricing is based on volume, which could be Web traffic or audience size depending on the situation.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Zoominfo

OCTOBER 15, 2020

Said another way, our customers will be able to create behavioral filters and overlay them across live web traffic, capture highly-refined intent signals in real time, and make them actionable within seconds.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Liveintent

MARCH 31, 2020

The brand could then work with vendors and partners to reach those customers through targeted campaigns. ” Many brands and publishers learned that lesson the hard way when Facebook’s algorithm changes sent organic traffic plummeting. Scaling to offline marketing channels. Pittson’s other pearl of wisdom?

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Heinz Marketing

APRIL 20, 2023

Segmenting customers based on their behaviors and actions, such as whether they’re a new or returning visitor, their traffic source, how they’ve engaged with your website/content, and the platform or device they’re using. Tying in Behavioral Segmentation Behavioral segmentation allows us to get even more precise about the prospect’s intent.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Spend 10% of Revenue on Marketing. Go for the big one. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. Our top post from 2015, in terms of traffic, social shares, and links acquired.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Oktopost

OCTOBER 10, 2022

If your first interaction with a buyer comes after they start looking for a vendor, you’ve already lost the brand visibility war. Contests and giveaways are straightforward ways to generate large amounts of social media traffic. Trading guest posts with related brands is an easy way to drive traffic to each of your websites. ?

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

KoMarketing Associates

APRIL 23, 2013

According to eBay’s study, when a company is not advertising for branded search terms, click traffic is completely replaced by organic search traffic. In the B2B space, when decision makers are in RFP phase, they often research many vendors. Brand Advertising. This is probably true. Images and graphs courtesy of eBay study.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up. Of course, you don’t.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

KoMarketing Associates

JANUARY 26, 2017

This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. HIMSS is an annual conference that brings together health IT professionals, clinicians, executives, and vendors from around the world. HIMSS 2017 – Feb 19th & 20th. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120