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How AI Results are Impacting Organic Search Traffic and What You Can Do About It

Webbiquity

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. Per Bounteous , “Early testing has concluded that AI Overview could lead to an 18-64% decrease in organic traffic for some websites, particularly involving Informational-type queries.”

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Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

Marketing Insider Group

Largely because they don’t track the source of their website’s traffic and leads sources. Without even knowing it, they’re likely putting time, money, and effort into marketing channels like social media and paid search that simply don’t deliver traffic, leads or ROI. What Are The Main Web Traffic Sources?

Traffic 362
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9 Proven Practices for Increasing Organic Website Traffic

Marketing Insider Group

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it.

Traffic 329
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Three Advanced SEO Keyword Tactics

Webbiquity

Maintaining organic search traffic growth for a large, mature website can be challenging. Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. Or, you can just hire professional SEO help.). Image credit: Oleksandr Pidvalnyi on Pexels. Page Two Opportunities.

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How to Create an Effective SEO Content Calendar for Your Website

Marketing Insider Group

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs.

SEO 283
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The Top Sources and Trends in B2B Website Traffic

Webbiquity

How have the primary drivers of B2B website traffic changed, particularly search and social media? Image credit: Mikael Blomkvist on Pexels Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. However, the sources of that traffic have shifted considerably.

Traffic 289
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Why Social Media SEO Is a Thing in 2023

Marketing Insider Group

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. What Exactly Is Social Media SEO? The answer: social media SEO.