Marketing Insider Group

NOVEMBER 12, 2024

Focusing on elements in your website allows you to improve visibility and attract organic traffic. Quick Takeaways: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Utilize tools like Google Keyword Planner, Ahrefs, or SEMrush to find high-traffic keywords related to your niche.

Lead Ranking 284

Lead Ranking Lead Scoring SEO Marketing & Strategy 284

Marketing Insider Group

MAY 6, 2025

Among many other things, they will: Target long-tail keywords that reflect buyers’ intent. These are keywords with high traffic that attract the right audience. You are leaving money on the table if you fail to convert traffic into leads. This builds trust and drives traffic from outside Google.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

WordAgents

APRIL 10, 2025

The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. We’ll compare costs, traffic consistency, lead quality, and cost per acquisition across both channels to determine which brings a better long-term return for B2B companies. It rewards consistency.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Brightedge

MAY 19, 2025

Why Long-Tail SEO Matters More Than Ever AI-powered searchespecially Googles AI Overviewsis rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. Long-tail keyword optimization is your front door to this AI-driven visibility.

Long Tail Marketing 52

Long Tail Marketing AIO Keywords Optimization 52

Webbiquity

APRIL 15, 2025

Optimize for long-tail keywords. Target conversational and specific long-tail keywords that match user intent. Demonstrating E-E-A-T can significantly impact website traffic, credibility, and ranking. Effectively utilizing video content can drive more organic traffic and improve user engagement.

Marketing AI 143

Marketing AI SEO Long Tail Marketing Advertising Agencies 143

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

MARCH 15, 2023

show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. Avoid long, unwieldy sentences.

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Navigate the Channel

OCTOBER 17, 2024

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. With the majority of internet traffic coming from mobile devices, optimizing for mobile is no longer optional. Responsive design and mobile-friendly content are essential for SEO success.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 127

Long Tail Marketing Case Studies Case Study Studies 127

Webbiquity

NOVEMBER 23, 2020

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. The Dates: now through November 27 (for new users).

Marketing Automation Services 260

Marketing Automation Services Marketing Management Paid Content Long Tail Marketing 260

Webbiquity

DECEMBER 4, 2019

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. What steps can you take to drive more traffic to your website in 2020?

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

FunnelEnvy

JANUARY 20, 2025

Driving relevant traffic to your B2B lead generation pages is the lifeblood of successful marketing campaigns. However, increasing traffic in the B2B space has challenges, including longer sales cycles, niche target audiences, and the need for highly tailored messaging. Measure and Iterate to Boost Traffic SEO is an ongoing process.

Lead Generation 52

Lead Generation Traffic Lead Scoring Lead Ranking 52

Marketing Insider Group

JUNE 21, 2021

Follow good optimization practices, such as using long-tail keywords and incorporating images, videos, and infographics. An ultimate guide on your site can be an effective way to drive traffic, shares, and links to your content. A well-written ultimate guide can showcase your industry expertise. What Is an Ultimate Guide?

Thought Leadership 336

Thought Leadership Long Tail Marketing Statistics Marketing Management 336

Marketing Insider Group

MARCH 7, 2021

You can track everything from your website traffic to visitor demographics to help you improve your pages. Google Keyword Planner allows you to search for keywords and get their historical search volume statistics or traffic forecasts for specific lists of keywords. Analytics, Keyword Discovery & SEO. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Paid Search Agency 363

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Increased Traffic to Your Website. Content plays the long game. Traffic alone isn’t enough.

Content 363

Content Long Tail Marketing Domain Keywords 363

Single Grain

APRIL 25, 2025

It not only drives traffic and improves SEO but also maximizes visibility, engagement, and conversions. Content hubs have emerged as a powerful solution, with adequately implemented hubs capable of driving up to 300% more traffic while establishing your brand as an authoritative resource in your industry. pages to 3.2

Traffic 52

Traffic Lead Ranking Ad Building Top of Funnel 52

Martech

MAY 30, 2025

Long-tail keyword tracking. Reddit , Quora, LinkedIn andYouTubeare increasingly showing up due to their relevance and human-generated content.Each offers a unique path to visibility: Reddit and Quora : Strong for technical and long-tail queries. Impression share. Lead quality metrics.

Marketing AI 99

Marketing AI B2B Thought Leadership Lead Ranking Long Tail Marketing 99

Marketing Insider Group

JANUARY 23, 2023

Doing so will generate more traffic, leads and conversions. Attracts Site Traffic Content-rich websites attract more traffic and work hard towards driving revenue and achieving company goals. The key to driving revenue with traffic is to create content that addresses the challenges and questions of your target audience.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 338

SocialPilot

JANUARY 16, 2025

Quora : Optimized profile, niche-specific long-tail keywords, relevant links, knowledge sharing, answering new questions, and building community. Keep the title short and include power words extending to long tail keywords. Integrating social media links can boost website traffic.

Social Media 116

Social Media SEO Media Lead Ranking 116

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. A good copywriter knows how to select main keywords and separate long-tail keywords. Contributed post. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 340

Copywriting Rules SEO Lead Ranking 340

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways.

Analytics 334

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 334

Marketing Insider Group

JANUARY 2, 2024

. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. It’s the principle of transferred authority.

SEO 306

SEO B2B Work Management Long Tail Marketing 306

seo.co

NOVEMBER 22, 2021

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Ranking 111

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Search rankings, organic traffic, and click-through rates are the most popular KPIs to track, but you can go further. Guest post by Dylan Berger.

SEO 315

SEO Marketing Websites B2B Marketing & Strategy 315

Webbiquity

MARCH 9, 2020

Achieving high rankings not only increase website traffic but also improve brand awareness of the product or service over time. This is because SEO companies predict the needs of the customer and help them find the best solution based on their search history and the long tail of searches.

SEO 298

SEO Marketing Budget Planning Marketing Proposals 298

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. That pitfall is paid search.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Sprout Social

JUNE 13, 2025

YouTube analytics provides key metrics such as views, watch time, engagement, click-through rates, audience retention and traffic sources. To do this, focus on identifying the signals that suggest long-term value. Referral traffic: This indicates whether your videos are driving visits to owned properties.

Paid Content 108

Paid Content Youtube ROI Multi-Touch Attribution 108

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Well, look at the keywords driving most of our traffic: Semrush. Driving organic traffic. As you should! Here’s the thing. You need top-of-funnel content first.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Animalz blog

DECEMBER 5, 2024

He called this “The Long Tail” in a 2004 WIRED article , which was later turned into a book (you notice the pattern here? ). To this day, “ BLUF: The Military Standard That Can Make Your Writing More Powerful ” pulls in the most organic traffic for our blog. “ Should You Invest in the Long Tail?

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. If no one is searching for a topic, its unlikely to drive traffic. Instead, look for: Long-tail keywords (e.g., In fact, 83% of internet users, approximately 4.44

Case Studies 162

Case Studies Case Study Long Tail Marketing Keywords 162

KoMarketing Associates

MARCH 22, 2018

One of the advantages of using DSA is to capture relevant traffic that you don’t have keyword coverage for in a traditional search campaign. Target Long Tail and Specific Keywords. In most cases, if you target long tail keywords in traditional search campaigns, you’ll find low search volume and little traction.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The software shares the site’s domain rating, traffic value, page traffic, and referring domains in the Ahrefs dashboard. You can use that intel to help you build a content calendar for the year.

Trends 322

Trends Marketing AI Lead Ranking Lead Scoring 322

Marketing Insider Group

AUGUST 23, 2021

This tool helps you discover long-tail, more detailed keyphrases related to your products and services that will help you create innovative content and get you to the top of Google searches. Even better, they’ll share it with others, building your site traffic with every share. Make It Approachable. But there’s a solution.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Marketing Insider Group

OCTOBER 3, 2023

So, what should you do if your traffic still sucks despite your search engine optimization efforts ? Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.”

Lead Ranking 326

Lead Ranking Lead Scoring SEO Tips 326

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. For organic traffic, three to four times a week will do the trick. Brand awareness.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Brightedge

MARCH 21, 2025

Learn what longtail keywords are and how to win them here Why are Long Tail Keywords Important? A long tail keyword is a phrase that is generally made from three to five words. With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.

Keywords 59

Keywords Long Tail Marketing SEO Marketing & Strategy 59