Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 279

Traffic Organization SEO Tips 279

Optinmonster

SEPTEMBER 27, 2024

You can use these tips and examples to create your own successful link building strategy that drives traffic, so you can boost your lead generation and sales. They not only drive traffic to your site, but they’re also one of the top SEO ranking factors. Your backlinks have helped you drive traffic to your raised bed post.

Link Building 94

Link Building Traffic SEO Lead Ranking 94

Marketing Insider Group

OCTOBER 15, 2024

Paid media offers quick results by driving targeted traffic, increasing visibility, and providing measurable outcomes. By investing in paid media, you can enhance your online presence and drive traffic to your website. Paid media refers to any form of digital marketing where businesses pay to display ads across various online channels.

Paid Content 157

Paid Content Advertisements Advertising Paid Search Agency 157

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Quick Takeaways.

Domain 358

Domain Lead Scoring Lead Ranking SERP 358

Marketing Insider Group

MAY 13, 2025

And while it might take longer to build, it tends to bring higher-quality traffic, stronger trust, and better long-term results. Optimize for Zero-Click Searches and Featured Snippets More and more, Google is giving answers directly on the search results page through featured snippets, People Also Ask boxes, and other SERP features.

Organization 176

Organization Lead Ranking Lead Scoring Link Building 176

Marketing Insider Group

MARCH 20, 2023

Here’s everything you need to know about organic search rankings so your company can start ranking content and increasing traffic. When it comes to generating traffic, you have two main options: paid search and organic search marketing. How Organic Search Rankings Save Money Search rankings save money, if you invest in the right kind.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Ranking 341

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention. Metrics to Watch: Organic traffic to key pages.

SEO 157

SEO Service Lead Ranking Lead Scoring 157

Sword and the Script | B2B

MAY 27, 2025

Email, paid media, content marketing and even PR are all engineered, at some level, to bring traffic to a website. And for most businesses, organic search is the single largest source of traffic to their website and AI does seem poised to change much of that. There are other possible reasons. The key finding?

Search Marketing 79

Search Marketing Traffic B2B Marketing Organization 79

Marketing Insider Group

FEBRUARY 14, 2023

billion searches are made per day, giving you the opportunity to boost brand awareness with content Content marketers dedicate their work to sharing high quality content, instead of filler content that’s written to perform well on SERPs After learning about all the ways content can give your business a boost, you’ll love content marketing too.

Content Marketing 361

Content Marketing Lead Ranking Lead Scoring SERP 361

Marketing Insider Group

FEBRUARY 9, 2021

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

SendX

JUNE 9, 2021

When a user searches for a phrase, the search engine displays SERPS (search engine results page) which are pages containing content that satisfy the user’s search intent. In the process, it builds credibility, brand authority, and also brings in organic traffic. Why should your small business care about SEO in 2021?

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 448

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Brand Identity 351

Brand Identity Branding Paid Search Agency SERP 351

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Optimization.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Content Marketing 362

Content Marketing Paid Search Agency Lead Ranking Lead Scoring 362

Marketing Insider Group

SEPTEMBER 7, 2021

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results. Google is constantly evaluating which factors indicate a high-quality website for their users.

Google 363

Google PageRank SERP Clickthrough 363

Optinmonster

JULY 24, 2024

Why Use Competitor Analysis Tools SEO & Web Traffic Tools Social Media Tools Content-Based Tools How We Do Reviews at OptinMonster OptinMonster reviews are based on in-depth testing and unbiased analysis. Best for: In-depth SEO research on competitor keywords, traffic, content gaps, and more. Free plan available Starts at $117.33/month

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

APRIL 10, 2023

This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. A Marketing Insider Group report finds that organic SEO content generates eight times the traffic of paid media and organic social media combined.

PPC 347

PPC Paid Content eCommerce Allocation 347

Marketing Insider Group

APRIL 20, 2021

You Can Build an Authoritative SERP Presence for the Right Keywords. Smart marketers know SEO isn’t about showing up in SERPs for every keyword that slightly relates to their brand. You’d just end up with irrelevant traffic from visitors outside your target audience. First, you have snippets.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Martech

DECEMBER 16, 2024

Engines like Google, Bing Generative SERP, ChatGPT and others are becoming walled gardens. — David Amerland , SEO strategist Written content is losing its dominance, with Google introducing new SERP features and rich elements such as: Carousels. Relying on blue links solely for visibility and traffic is an unsustainable approach.

Marketing AI 117

Marketing AI SERP Top of Funnel Digital Marketing Funnels 117

Marketing Insider Group

JUNE 5, 2023

Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic. Instead of creating content that educates just our audiences and SERPs, now we need to educate AI language models, too. What Exactly Is Social Media SEO? Simple, right?

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

APRIL 24, 2023

If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. Just releasing a blast of random blog posts or press releases isn’t likely to give you impressive SERP gains. There are a variety of actions businesses can take in order to boost their SEO strategy.

SEO 340

SEO Marketing & Strategy Marketing Agencies 2 Paid Search Agency 340

Marketing Insider Group

OCTOBER 10, 2023

It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In turn, you’ll see higher rankings, better engagement, and more traffic. If you want your content to perform in SERPs, here’s what you need to know: Quality over quantity. Follow the Google EEAT framework.

Guidelines 318

Guidelines Lead Ranking Lead Scoring SERP 318

Martech

JANUARY 17, 2025

Discovery Content discovery and SERP saturation Content discovery and visibility across different search results are major challenges for organizations. Prioritizing SERP saturation and discovery features is essential for any brand. Web traffic from traditional search engines may drop by 25%, Gartner predicts. Experience.

CMS Development 119

CMS Development Digital Asset Management SEO Personalization 119

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 364

Social Media Media Business Custom Publishing 364

Marketing Insider Group

DECEMBER 19, 2022

By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. Emotional headlines heighten your chances of social media shares and ultimately drive more traffic to your content. Key Takeaways.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Scoring 342

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. According to Statista , mobile web traffic accounted for 38.7%

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

Marketing Insider Group

JULY 7, 2021

Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions. Why Companies Need PR and SEO.

PR 363

PR SEO Lead Ranking Lead Scoring 363

Convince & Convert

APRIL 24, 2025

However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. In retail, the SERP now resembles an Amazon Product Listing Page, filled with AI results, Merchant Listings, Maps, Reddit content, and more. If Nikes Share of Voice is lower than Adidas, that means Adidas is more visible.

SERP 102

SERP Marketing Management Search Marketing Google 102

Martech

MARCH 11, 2025

Dig deeper: How marketers can succeed with generative engine optimization Reshaping search Based on our research, this shift in user behavior drives more traffic to the pages included in AI Overviews while diverting traffic from non-featured pages. 16, 2025.

Marketing AI 127

Marketing AI User-Generated Content Search Marketing SERP 127

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Each one also needs to have a business goal: Web traffic.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. Engagement means different things on each platform but typically includes shares, comments, and referral traffic. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

New North

APRIL 28, 2025

What Is the SERP? The Search Engine Results Page (SERP) displays ranked results based on these factors. Chasing High-Volume Keywords Instead of Search Intent A broad keyword like Marketing automation may get traffic, but a more targeted topic like How to measure ROI in marketing automation will bring in the right audience.

Traffic 52

Traffic Lead Ranking SEO Conversion 52

Marketing Insider Group

JULY 24, 2023

This way, your page has a better chance of increasing traffic and engagement. This method uses SEO tools to identify the “parent topic” for each keyword, or the keyword that sends the most traffic to the top-ranking page for a given keyword. SERP Similarity Clustering And then there’s SERP similarity clustering.

Keywords 246

Keywords SERP SEO Eye-Tracking 246

Marketing Insider Group

JANUARY 23, 2023

Doing so will generate more traffic, leads and conversions. Attracts Site Traffic Content-rich websites attract more traffic and work hard towards driving revenue and achieving company goals. The key to driving revenue with traffic is to create content that addresses the challenges and questions of your target audience.

B2B Thought Leadership 338

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 338

Convince & Convert

DECEMBER 8, 2024

Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. More traffic translates into more revenue. Reddits organic traffic growth, according to Semrush (as of December 2024) 3.

Google 141

Google Marketing & Strategy Content FAQ 141

Marketing Insider Group

FEBRUARY 13, 2020

Optimizing title tags and meta descriptions on your website are among the most basic and essential things you can address to ensure your website is ranking properly among Google’s search engine results pages (SERPs). The more accurate, descriptive, and unique you can get with your title tags and descriptions, the better. Google Ads.

Paid Content 279

Paid Content Google B2B Marketing Planning 279

Marketing Insider Group

JULY 12, 2021

It kicked off an era of paid advertisements and click-driven traffic for years to come. And this isn’t just referencing activities like keyword stuffing where the goal is to trick search engines into prioritizing your content on SERPs. In fact, the first click banner appeared as early as 1993.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363