Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. At the other end of the spectrum, acquisitions have stayed steady over the last seven quarters with an uptick this year.

Marketing Automation Services 124

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 124

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. Event goals. Event theme or tagline. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Oktopost

AUGUST 10, 2022

The success behind Marketo’s Marketing Nation and what brands must remember about their customers. In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Account-based marketing: A snapshot.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Webbiquity

MAY 25, 2021

In what context could B2B marketers take advantage of these platforms? We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. I have seen some success on Instagram for a number of clients in the event marketing space.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

The Point

MAY 10, 2011

Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Valasys

APRIL 13, 2020

Keeping in view the dynamism of B2B businesses and the overarching influence it cascades in the client acquisition, lead nurturing, sales conversions and client retention, there are several reasons to prefer agile CRM integrations over the waterfall. However, the development of CRM software is fairly new.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

The Freeman Company

FEBRUARY 10, 2016

Insights that can benefit any brand hoping to make lead acquisition a key part of their trade show strategy

Trade Show 40

Trade Show Event Marketing Marketing & Strategy Acquisitions 40

Martech

JANUARY 24, 2024

Unmetric went through a series of acquisitions beginning in 2019, transitioning from an independent company to one owned by a corporate parent (it’s now part of Brandwatch). Then the world went into lockdown. “I took a break,” said Narayan.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

KoMarketing Associates

AUGUST 6, 2019

Challenges / Solutions : Within each buyer persona, specific pain points need to be identified to ensure content marketing efforts address these issues and relate them back to products or solutions in an effective manner. Social Media Marketing and Advertising. How have you been successful or what challenges have been realized?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

FEBRUARY 13, 2018

Stand out among the stillness of the News Feed with Facebook video ads and reach your lead acquisition goals. Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

FMG Suite

JUNE 7, 2021

What may be a slow time of year for you could be the busiest for your clients, so be considerate when you’re scheduling your event to make your clients more receptive. . Think appreciation, not acquisition. Your event is all about your clients and not about growing your AUM — at least not directly.

Personalization 52

Personalization Class Communities Advertising Mediums 52

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 7, 2018

Expenses”, for instance, covers everything from taxes and insurance, to travel and customer acquisition. Event Marketing Timeline. The event marketing template offers organization and structure if you’re implementing an upcoming business event or campaign.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

nDash

FEBRUARY 1, 2022

We’re all ambitious go-getters, so we’re working hard and partnering with the wider marketing team and beyond to achieve a lot with a few people. nDash: As a virtual events platform, how does Hopin view the relationship between content marketing and event marketing? How does one inform the other?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

APRIL 24, 2014

As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Mobile Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SmartBug Media

OCTOBER 9, 2020

Make sure to add a flow step to mark this as the acquisition program for any new leads. Acquisition program powers your first-touch attribution reporting. Since you can re-use your form for multiple webinars, create it using tokens in the Design Studio rather than at the program level.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

ViewPoint

DECEMBER 17, 2013

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Bernice and I are always open to ideas for future studies.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Events for Everyone! Event Marketing b2b Consumer' Share your experiences in the comments below.

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Engagio

JUNE 27, 2018

Advanced Field Event Marketing Strategies with ABM. Events tend to make up a large portion of Marketing’s spend since they’re an efficient way to get face time with a large audience. This post outlines pre-event, intra-event and post-event strategies to help you get the most out of your efforts.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

BenchmarkONE

OCTOBER 6, 2020

While the above practices are essential for the success of a customer acquisition strategy, they can’t help you capture new customer attention. Refine Your Inbound Marketing Tactic. Aside from digital marketing, there is another incredibly effective way to attract new business opportunities, and it’s called inbound marketing.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Rev

JANUARY 11, 2023

And that’s because showing up on the first page of search engine results is an essential component of any lead generation or customer acquisition strategy. Resource to help you learn more about this tactic: What is B2B Event marketing and why is it important? #14 But you don’t need to address everything at once to see results.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SnapApp

AUGUST 22, 2018

But what they don’t know is that most of what they are thinking of when they think about marketing in general actually falls under the category that us savvy marketers would call demand generation marketing. What is Demand Generation Marketing? See the app in action.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Terminus

OCTOBER 5, 2021

It can be something specific like a new nifty feature (like Perq’s AI leasing assistant below) or a large announcement like an acquisition or new product line. If your event is educational or has good energy, that can make an impact on their first impression of your brand. Make it intriguing.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Content Standard

JANUARY 17, 2015

. “McMURRY/TMG has been a fantastic partner, and together we have built the leading global content marketing awards program in the business,” said CMI Founder Joe Pulizzi in a press release. Skyword will host its inaugural User Summit this year.

Lead Scoring 40

Lead Scoring Lead Ranking Content Marketing Content 40

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Acquisition. Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content4Demand

DECEMBER 12, 2019

Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Acquisition. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48