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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). At the top of the list (5.3) and public relations (3.1) also made the list.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

S2 published its “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and respondents were asked to rank how important they perceive seven common marketing tactics to be, ranging from copywriting and design to public relationships. was digital marketing and social media.

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5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Many ZoomInfo customers see great success pivoting to an inbound sales and marketing motion across Germany and other DACH regions. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

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MarTech’s ABM experts to follow

Martech

Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors. followers) Juliet Randall Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. He also writes for Demand Gen Report and ABM In Action. LinkedIn: Juliet Randall (14.6K In your inbox.