Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.
Zoominfo
OCTOBER 13, 2023
The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Telephone marketing to other market participants if their implied consent can be presumed.
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markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.
markempa
OCTOBER 22, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Digital B2B Marketing
JUNE 4, 2013
Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. Many B2B marketers continue to invest heavily in events and many continue to see a good return from a small number of key events. Photo Credit: mugley via Flickr cc.
NuSpark Consulting
JUNE 10, 2015
In a B2B world, telemarketing is a solid means of developing leads. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. Whatever, you are planning to do make sure that you are not reading from a telemarketing script.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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