Event Marketing and Lead Gen - B2B Marketing Zone

Uncover the ultimate strategy to increase ROI and lead gen

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Gen

Lead Gen ROI Webinar Metrics Marketing & Strategy

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

AUGUST 25, 2014

Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place.

Case Study

Case Study Case Studies Lead Gen Studies

Discover the ultimate marketing strategy for increased ROI and lead generation

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation

Lead Generation ROI Webinar Metrics Marketing & Strategy

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Splash doubles down on virtual and hybrid events

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services

Marketing Automation Services Marketing Management Lead Gen Aggregators

Demand Generation vs. Lead Generation: What’s the Difference?

Metadata

MARCH 15, 2022

If you want to have any long-term success with lead gen you have to get your demand gen strategy in place first. You can’t generate quality leads (via demo requests or social ads) without first generating demand (via content.). What is lead generation? Should you prioritize demand gen or lead gen?

Demand Generation Agencies

Demand Generation Agencies Demand Generation Lead Generation Demand

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Read More: Why Your Website is a Lead-Gen Liability] Jen Gilhoi, Sparktrack Consulting I miss the amazing visuals and photography that comes from a high-energy in-person event.

Work Management

Work Management Marketing Management Planning B2B Thought Leadership

From Trade Shows to Virtual Events: The Modern Marketer?s Journey

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Create Goals for Your Virtual Event Marketing.

Trade Show

Trade Show Planning Lead Gen Opt-out

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

NOVEMBER 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are some tips to improve event marketing?

Lead Generation

Lead Generation Event Marketing Trade Show B2B Marketing

Q&A: Handling The New Normal With Your Marketing Messaging and Strategy

Biznology

MAY 19, 2020

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online.

Advertising Agencies

Advertising Agencies Marketing & Strategy Marketing Strategy Planning

Stop the Sales Drop: Marketing Shifts For Stronger Growth

Marketing Insider Group

MAY 26, 2020

Instead of going dark when clients and prospects need us most – or filling the digital space with the same content, Lisa is advising that marketing teams get creative with their lead gen and demand gen programs, get bold with their brand and involve interactive content.

Webinar Metrics

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency

Top B2B Lead Generation Statistics for 2021

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation

Lead Generation Statistics Sales Qualified Leads Allocation

Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). So, yes, marketers are using landing pages quite often. .

Landing Pages

Landing Pages Marketing AI Planning Paid Search Agency

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

JANUARY 4, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Or the lack of it. Or the lack of it.

Lead Generation

Lead Generation Event Marketing Generation B2B Marketing

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency

Paid Search Agency Webcast Facebook Video Marketing

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques. Come see what''s working. I didn''t bring an umbrella.

CMO

CMO Lead Gen Vendors Conference

What is Demand Generation in the B2B World?

SmarkLabs

NOVEMBER 18, 2019

The best way to describe the relationship between lead and demand generation is that the two strategies overlap. Like lead gen, demand generation is a crucial part of the sales cycle, but the two are not the same. Unlike lead generation, demand gen in and of itself doesn’t involve a deal or a follow-up.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

How To Build Your Go-To-Market Strategy

Zoominfo

OCTOBER 5, 2021

Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen.

Enterprise Management

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management

What is Demand Generation Marketing and How Can Interactive Content Support?

SnapApp

AUGUST 22, 2018

Marketers often spend a disproportionate amount of their demand generation marketing budget on events, and with good reason — they can be super effective at generating buzz and new leads for your brand. See the app in action. Itching to find our what yours is?

Demand Generation

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency

Trade Show Follow-Up: 5 tips to optimize response

markempa

NOVEMBER 26, 2012

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment. Lead Generation: 39% say offline lead gen has somewhat decreased. Lead Generation: Trends in 2012 marketing budgets. Related Resources: MarketingSherpa Email Summit 2013 – February 19-22 in Las Vegas.

Trade Show

Trade Show Optimization Lead Scoring Lead Ranking

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

markempa

JANUARY 21, 2013

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment. Lead Generation: 39% say offline lead gen has somewhat decreased. Lead Generation: Trends in 2012 marketing budgets. Nine Simple Tactics to Drive a Higher Return on Trade Show Investment.

Trade Show

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads

What is Demand Generation Marketing and How Can Interactive Content Support?

SnapApp

AUGUST 22, 2018

Marketers often spend a disproportionate amount of their demand generation marketing budget on events, and with good reason — they can be super effective at generating buzz and new leads for your brand. See the app in action. Itching to find our what yours is?

Demand Generation

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency

Appointment Setting Companies

OutboundView

JULY 14, 2019

Strategic Sales & Marketing has a lot of different services on their website including appointment setting, lead gen, email marketing, coaching, and social media management. Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing.

Paid Search Agency

Paid Search Agency Ideal Customer Profiles Companies Work Management

An Interactive Spin On Generating New Leads

SnapApp

MAY 27, 2014

79% of visitors to the blog post engaged directly with the quiz, and 56% completed the lead gen form in order to receive their “B2B Display Advertising For Dummies” guide. With traditional content marketing assets, it’s not even possible to measure completion rates. Take EMC for example.

Lead Scoring

Lead Scoring Lead Ranking Webinar Metrics Generation

Virtual Events: Behind the Scenes of Citrix Boot Camp – Part 2

Bluetext

SEPTEMBER 14, 2020

In-person marketing teams had the rug pulled out from under them when lockdown went into effect in Q2 of 2020, but lead gen was expected to continue despite familiar tactics being crippled for the foreseeable future. . However, the real success came from the fact that Citrix was able to accomplish this at all!

Digital Marketing Funnels

Digital Marketing Funnels Lead Gen Top of Funnel Advertising Mediums

9 Proven B2B Marketing Strategies for 2024

sagefrog

NOVEMBER 14, 2023

And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024. Webinars: As a form of interactive content, webinars can be particularly effective in engaging prospects and establishing your brand’s expertise.

Ideal Customer Profiles

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy

10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

SEPTEMBER 22, 2022

Choosing the Right Lead-Generation Software for Your Business. What Is a Lead-Generation Tool? A lead generation tool (or lead gen tool) is software that helps you capture information from people, or “leads,” who are interested in your company’s product or service. Constant Contact.

High Quality Lead

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

NOVEMBER 22, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate

Response Rate Lead Generation BtoB Telemarketing

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

OCTOBER 22, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing

Telemarketing Lead Generation Tactics Generation

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

JUNE 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR

PR Rules Lead Generation B2B Thought Leadership

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies

Demand Generation Agencies Demand Generation Lead Generation Demand

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Features Generation B2B Thought Leadership

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

AUGUST 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast

Webcast Lead Generation Sales Qualified Leads Work Management

B2B Lead Generation Blog: Target Marketing: What’s a Lead?

markempa

NOVEMBER 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s not always true.

Lead Generation

Lead Generation Sales Qualified Leads B2B Marketing Leads

B2B Lead Generation Blog: Lead Generation for the Complex Sale

markempa

OCTOBER 17, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Ideal Customer Profiles B2B Sales Generation

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Thought Leadership Generation Thought Leadership

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales

B2B Sales Lead Generation Sales Leads B2B Thought Leadership

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

JUNE 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation

Online Lead Generation Lead Generation Work Management Marketing Management

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Generation B2B Thought Leadership Leads

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

markempa

JUNE 26, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Sales Generation B2B Thought Leadership

B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

markempa

JUNE 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Sales Generation B2B Thought Leadership

B2B Lead Generation Blog: Macs Tasty Recipe for Lead Generation Success

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation Generation Leads Lead

B2B Lead Generation Blog: E-Book: What Sales Really Needs from Marketing

markempa

SEPTEMBER 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership

B2B Lead Generation Blog: Podcast: The Innovative Marketer

markempa

MAY 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Marketing Generation B2B Thought Leadership

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB

BtoB Lead Generation B2B Sales Generation

Uncover the ultimate strategy to increase ROI and lead gen

Lead Gen Tactics from 4 MarketingSherpa Case Studies

Webinars

Trending Sources

Discover the ultimate marketing strategy for increased ROI and lead generation

Webinars

Splash doubles down on virtual and hybrid events

Demand Generation vs. Lead Generation: What’s the Difference?

How are marketing leaders in the industry making the most of virtual events?

From Trade Shows to Virtual Events: The Modern Marketer?s Journey

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

Q&A: Handling The New Normal With Your Marketing Messaging and Strategy

Stop the Sales Drop: Marketing Shifts For Stronger Growth

Top B2B Lead Generation Statistics for 2021

Marketers and Landing Pages: Behind the Scenes for 2020

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

How To Use Facebook Video Ads to Generate B2B Leads

15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

What is Demand Generation in the B2B World?

How To Build Your Go-To-Market Strategy

What is Demand Generation Marketing and How Can Interactive Content Support?

Trade Show Follow-Up: 5 tips to optimize response

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

What is Demand Generation Marketing and How Can Interactive Content Support?

Appointment Setting Companies

An Interactive Spin On Generating New Leads

Virtual Events: Behind the Scenes of Citrix Boot Camp – Part 2

9 Proven B2B Marketing Strategies for 2024

10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog: Target Marketing: What’s a Lead?

B2B Lead Generation Blog: Lead Generation for the Complex Sale

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog: Podcast: Duct Tape meets Lead Generation for the Complex Sale

B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

B2B Lead Generation Blog: Macs Tasty Recipe for Lead Generation Success

B2B Lead Generation Blog: E-Book: What Sales Really Needs from Marketing

B2B Lead Generation Blog: Podcast: The Innovative Marketer

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

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