Sharpspring

APRIL 29, 2020

New business acquisitions or partnerships. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. This is a great opportunity for B2B organizations because by providing high-quality content about your organization or sharing industry knowledge, you are demonstrating thought leadership.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Anyword

FEBRUARY 4, 2019

As a result, publishers have become much more sophisticated with their distribution efforts, increasingly incorporating data-backed strategies into their day-to-day operations. This year, we expect to see a noticeable shift in how publishers approach content distribution. Distribution is now the key for effective storytelling.

Distribution 40

Distribution Trends Storytelling Content 40

Valasys

NOVEMBER 28, 2018

This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients. According to George F.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

Sales Engine

FEBRUARY 25, 2016

The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Lenny's Newsletter

AUGUST 22, 2023

Instead, they work on creating distribution strategies that help acquire, activate, engage, and monetize customers on the existing product value. ” — Casey Winters (ex Eventbrite, Pinterest) Growth teams and pods are typically formed around (1) acquisition, (2) activation, (3) monetization, and/or (4) engagement goals.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sales Engine

FEBRUARY 25, 2016

The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Marketing Insider Group

JULY 28, 2020

Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn. In fact, an acquisition is a critical time for content marketing.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

NOVEMBER 24, 2020

Go to Acquisition > All Traffic > Channels. First, you want to continue to boost visibility in distribution channels for those pages that are ranking well. Get the pages with good conversion percentages more exposure by optimizing for organic, distributing across channels (social, email, etc.), How to Find the Report.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Biznology

APRIL 24, 2015

In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. Leadspace contacts are scored based on the desired persona attributes, and then ranked and prioritized for use by the sales team.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. What, then, do these acquisitions tell us about the future of the CDP industry?

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Distributing content through multiple channels. Key Takeaways. Image: Gartner. How long should it take?

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 103

Martech

MARCH 27, 2023

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Why we care.

Digital Experience Platform 113

Digital Experience Platform Lock-In eCommerce Verticals 113

Zoominfo

OCTOBER 28, 2020

They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. With the acquisition of Clickagy, our differentiation here is real-time, on time. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. The focus of your GTM motion shouldn’t be solely on acquisitions. What does that mean? Foster Alignment with Stakeholders. Think we’re overstating this? Think again.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

Zoominfo

SEPTEMBER 30, 2020

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs. Marketers can analyze their personas and determine where their target audience is spending the most time — aka, where will they most likely see the content you distribute?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Webbiquity

FEBRUARY 7, 2023

Affiliate sales support independent publishing Once you’ve gathered feedback and made any necessary adjustments, it’s time to distribute your content. No matter how you distribute your content, the key is to be strategic and targeted in your approach. Mehdi Hussen is a SaaS marketing and organic growth consultant.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Salesforce Marketing Cloud

JANUARY 25, 2022

Marketplaces allow companies to expand their digital assortment of goods and services with existing and new distribution partners and third-party sellers. The results are a more comprehensive service for B2B buyers that addresses region-specific product and distribution needs. B2B brands will focus on customer acquisition.

Trends 98

Trends B2B Business Paid Search Agency 98

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Establish and communicate clear editorial style and voice guidelines and create a centralized content hub where all brand assets can be stored, managed, and shared.

CMO 57

CMO Enterprise Management Planning Work Management 57

Marketing Craftmanship

FEBRUARY 21, 2023

For one of our clients – an emerging healthcare technology company – their Branded Interview led to a relationship between the firm’s CEO and the interview guest that resulted in acquisition of the company at a significant multiple, which was the CEO’s intended exit strategy.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. These are just a few pillars that define demand generation.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Building a robust customer acquisition process takes time.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Many acquisitions were significant, with almost 40 $100-million-plus deals last year. Still, Brinker and Riemersma estimate acquisitions represent only about 2% of the total landscape.

Marketing Management 111

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 111

Animalz blog

MARCH 21, 2024

The trick is that you need both standout content and reliable distribution for a publication play to work. This is your bedrock for organic acquisition and establishing authority. Distribute and promote the hell out of everything you create , with a focus on building direct audience relationships at every turn.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Heinz Marketing

JANUARY 31, 2023

So, you need to know your audience before you generate a distribution strategy. Now that you know who you’re talking to, it’s time to narrow in on the path they take to become a lasting customer—including messaging, content development, and distribution. That way, when things pick up, you’re ready.

Ideal Customer Profiles 111

Ideal Customer Profiles Efficiency Buyer's Journey Distribution 111

Porch Group Media

JUNE 9, 2022

As a result, using email as part of a mover marketing program has proven to be an effective channel to support brands’ customer retention and acquisition efforts. Mover marketing users have seen significantly more success in their customer retention and acquisition initiatives in the past year than non-users. Why Market to Movers?

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Martech

APRIL 19, 2024

Schiele is a past speaker at The MarTech Conference , a contributor to Search Engine Land and Head of Paid Acquisition at Jordan Digital Marketing. “There’s more to running lead gen on social media than what you do on social media,” said Laura Schiele. It’s a common mistake to think someone who fills out a form in B2B is sales ready.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Zoominfo

SEPTEMBER 12, 2023

ACME is a web infrastructure and security company, providing content delivery networks, DDoS mitigation, internet security, and distributed domain name server services. Let’s enter a prompt with this new information: PROMPT ACME just made an acquisition. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

AUGUST 10, 2021

Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I I do think it would be great for entry-level job seekers, as well as a talent acquisition team or recruiter to utilize TikTok.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I I do think it would be great for entry-level job seekers, as well as a talent acquisition team or recruiter to utilize TikTok.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

JANUARY 12, 2021

When you create and distribute strong, targeted content, your existing audience is more likely to share and/or interact with it in some way, resulting in broader exposure through their personal networks. Additionally, your social media strategy can be a key driver of link acquisition. Enhanced Audience Understanding.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Content Standard

AUGUST 10, 2015

.” There were big expectations—millions of people who were already using multiple social media accounts were interested by Google’s latest move to diversify its channel distribution. The post Google+ Admits Defeat as Marketers Search for New Channel Distribution Platforms appeared first on The Content Standard by Skyword.

Distribution 40

Distribution Search Marketing Advertising Channels Google 40

ClearVoice

SEPTEMBER 22, 2023

Legal podcasts make knowledge acquisition and sharing much more convenient for your audience, all while establishing your brand as a thought leader. Adapting legal content for diverse audiences and platforms Adapt your legal content and materials based on your audience groups and distribution channels to maximize your reach.

Rules 91

Rules Storytelling Content Distribution 91

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Digital Experience Platform 97