The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

Contently

The way you distribute content and connect with your audience should evolve down the funnel. Because if you understand the most opportune ways to distribute your content, then you’ll compel your audience to take the right actions at the right time.

How to Use Facebook Ads to Distribute Your Content

Content Marketing Institute

You hit the publish button and … Nothing. Solve a problem or pain point your customer has. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist. If people are consuming your content but aren’t becoming customers, what’s the point?

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. customers.

Content Distribution Trends for 2019

Keywee

One of the most exciting aspects of working with over 400 of the world’s top storytellers is that each day brings new, thought-provoking questions on a variety of topics related to paid content distribution. While these question-and-answer exchanges typically occur through direct communication with our customers, at Keywee, it’s also our goal to share knowledge and industry insights with the broader publishing community. Reducing the Cost of Paid Distribution in 2019.

5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. Ability to re-engage your customers through push notifications.

Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

The Best Content Distribution Channel You’re Overlooking

Content Marketing Institute

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. When pushing #content for distribution, don't forget to include your #sales team.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?

3 Things NYC Publishing Leaders are Talking About at Breakfast

Keywee

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. Email marketing may seem old fashioned, but it’s having a renaissance in the digital publishing world.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?

Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.

Ask a Content Guy: Where Should I Distribute My Content Marketing?

Contently

Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. You also probably want to invest in paid content distribution.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

How to Build a Full-Funnel Content Distribution Strategy

Kapost

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Fine Tuning the Content Marketing Distribution for B2B.

How to Reach Your Audience with Content Distribution

PureB2B

However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. If you want your content marketing campaign to be a success, you need to understand what effective content promotion and content distribution are. Content Promotion vs. Content Distribution. The terms content promotion and content distribution may sometimes be used interchangeably.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Repurpose the video narration as a podcast that you can publish to iTunes. These can often be promoted by PR distribution services, which usually have free or inexpensive options and different levels depending on the visibility you want.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

Content distribution ranks near the top of this list. The task of effectively distributing content is easier said than done, since the web is already so saturated with content. Narrative-Driven Organic Distribution.

Should You Pay for Content Distribution?

Hubspot

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content distribution is changing, and some channels are expecting you to pay.

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Publish or Perish and What It Means For CMOs

Modern Marketing

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. A publisher? Primary Publishing Platform versus Content Syndicator.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. The system retains the input data as long as the customer chooses.

Vendor 147

Do You Have a Distribution & Promotion Strategy for Your Content?

DivvyHQ

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. You Need a Content Distribution/Promotion Strategy.

Interactive video for sales just got a big boost from Apple

Biznology

What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy.

Why Top Self Publishers Choose Print on Demand Books

ConvertKit

A good place for us to start is to understand that there are two main book printing options for self publishers. Why choose print on demand books for your self-publishing. A self publisher’s guide on how to print a book. Step 3: Book is shipped to your customer.

The State of Subscriptions, As Told by Publishers at Digiday Hot Topic

Keywee

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. That means for publishers, the key to a strong subscriptions business can lie in increasing the speed and rate at which users register. Unsurprisingly, publishers have shifted their strategy accordingly.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well. The company felt it had a duty to help its customers understand the implications—and people wanted information fast.

Use Partnership Capitalism to raise everyone’s success, lead markets and grow profits

Biznology

This article adds Partnership Capitalism to the last article’s Exponential Growth Publishing platform. To take the lead, publishers can now change tech’s paradigm: People come first, and their lives and businesses are advanced everywhere. This new roadmap and technology builds a people-first publishing and media industry. This adds a visionary tech-based business model: People-first publishing multiplies markets and profits by helping everyone succeed.

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. I do feel I can safely publish statistics for three groups within the industry. So tag managers were always about data distribution. These vendors all started out as CDPs in the sense that they always built unified customer databases. Tag management vendors have many more customers and earn less revenue per customer.

Content Marketing Must Focus On Customer Value

Marketing Insider Group

titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Google’s New Search Could Significantly Change Content Discovery

Contently

The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query. If you work for a publisher or a brand, that has its pros and cons. Google has definitely improved its SEO requirements over the last few years to favor high-quality content, but most marketers and publishers I talk to still feel like they have to play a game they don’t totally understand.

Search 119