Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Something that’s a true measure of expertise and hard to fake. Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Education influencers who participated! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

ANNUITAS

DECEMBER 11, 2023

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024. How will this change in 2024? This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Full Circle Insights

FEBRUARY 6, 2024

Find more information regarding Clean Up Marketing Campaign Attribution in 2024 from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

Full Circle Insights 98

Full Circle Insights Campaigns Contact Marketing Marketing 98

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Continuous Measurement and Analytics: Stay vigilant, monitor trends, and adapt strategies based on evolving search algorithms and user behaviors. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Legal & IP influencers who participated! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Health & Safety influencers who participated! Join us today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Something that’s a true measure of expertise and hard to fake. Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Diversity and Inclusion influencers who participated! Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Taken together, these trends underscore the pivotal role data and technology play in crafting targeted, effective, and measurable B2B marketing campaigns. Here in 2024, content marketers should feel confident.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Something that’s a true measure of expertise and hard to fake. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

FEBRUARY 8, 2024

“Thus, as an industry, we need to establish a greater consistency on how we define and measure AR advertising to foster fairness and transparency for buyers and sellers.” ” The guidelines are subject to public review and comment until March 9, 2024. Why we care. Click here for survey Get MarTech! In your inbox.

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Martech

FEBRUARY 1, 2024

That also makes it very hard to measure their ultimate impact. Anyone who puts annotations into play in 2024 will still be a relatively early adopter, so take advantage of your window while it’s open. The post Google annotations: The secret weapon email marketers should use in 2024 appeared first on MarTech. In your inbox.

Email Marketing 116

Email Marketing Google Click Rate Marketing & Strategy 116

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our technical experts and architects develop solutions with efficiency and measurable value at the forefront. The post How to automate and personalize your content in 2024 appeared first on Seismic.

Automation 105

Automation Personalization Allocation Marketing Management 105

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

ClickZ

JANUARY 12, 2024

Historically, due to the difficulty in tracking and measuring the impact of these top-of-funnel activities, brands have gravitated towards bottom-of-funnel advertising, where results are more tangible, like direct sales and conversions. Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. They do this with “This Old Marketing” wisdom from yesteryear, adding healthy (sometimes spicy) rants and raves for good measure. The post 10 top marketing podcasts for 2024 appeared first on MarTech. Get MarTech!

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Advertising Channels 108

Advertising Channels B2B Marketing Ads B2B 108

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Something that’s a true measure of expertise and hard to fake. Congratulations to all our Supply Chain influencers who participated! Join us today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. What a successful brand looks like in 2024, and how to position yours for long-term success.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Madison Logic

MARCH 21, 2024

Through an employee engagement survey issued by Energage, the Top Workplace USA Award measures culture drivers including employee alignment with the company strategy, confidence in the company’s trajectory, and opportunities for personal career growth and development.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Navigate the Channel

FEBRUARY 1, 2024

How Do We Resolve Supply Chain Issues in 2024? While this won’t resolve the problems causing supply chain shortages, it can be used as a stopgap measure. How can companies resolve supply chain issues in 2024? The post Managing Supply Chains in 2024 appeared first on ER Marketing.

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Here are my thoughts. Opinions expressed by SmartBrief contributors are their own.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. The post 7 Proven Strategies to Boost Social Media SEO in 2024 appeared first on Convince & Convert. Take a look: 6. There’s no better time to do it than now.

Social Media 157

Social Media SEO Cost Per Click Media 157

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. Learn more about calculated properties.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Webbiquity

JANUARY 18, 2024

Highlight specific issues you’ve solved for your clients, preferably including measurable outcomes. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Specificity is key here as it strongly resonates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Sprout Social

JANUARY 24, 2024

Pro tip: Sprout’s hashtag tracking tool lets you measure the performance of your chosen hashtags across multiple social media platforms, including LinkedIn. These trending hashtags should give your brand a starting point when implementing your marketing strategy for 2024.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115