SmartBug Media

JULY 20, 2023

June 2023 AI Content Assistant *available to all hubs and tiers Learn More > HubSpot Update Details HubSpot's Content Assistant, now available to all hubs and tiers, includes new features for creating and modifying content across various platforms. The new UI was rolled out as part of HubSpot's April 2023 updates.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. Get MarTech! In your inbox. Subscribe Processing.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Carousel post formats emerged as a successful content format on LinkedIn in 2023, and we predict this trend will continue in 2024. The Power of Golf: Photos from golf tournaments stood out as unexpected champions in 2023.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. That’s right, but what about users?

SERP 80

SERP Long Tail Marketing Dwell Content 80

SmartBug Media

JANUARY 20, 2023

So it’s Q1 of 2023, and you’re figuring out your budget for the year. Anytime you use photos, make sure you don’t forget alt tags. Alt tags for images provide a text description of an image for users who have images turned off in their email client or for users with visual impairments. How important is creative, anyway?

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Sprout Social

MAY 8, 2023

With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success. The post Best times to post on TikTok in 2023 appeared first on Sprout Social.

Best Practices 108

Best Practices Social Media Work Management Education 108

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Trends 109

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 109

Martech

MARCH 27, 2023

Use colored deal tags to help your team prioritize deals (beta) Help your teams prioritize the full or constantly changing deal pipeline boards using the new beta for colored deal tags. Your super admin can create up to 10 deal tags based on a set of conditions, such as deals with a value greater than a certain amount.

Enterprise Management 89

Enterprise Management Hubspot Terms and Conditions Sample 89

Scoop.it

APRIL 13, 2023

2023 is here, and what do we have ? This tutorial on adding tags to videos will help you understand the details better. Remember to tag a video with popular keyword variations for more people can find and watch it. The post How to Optimize Your Content Strategy for YouTube in 2023 appeared first on Scoop.it

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

MAY 23, 2023

Dig deeper: Campaign tracking in GA4: How to ensure your links are properly tagged Google Ads will create AI-powered assets that target search queries Automatically created assets will soon gain more relevance thanks to Google AI. The post Google Marketing Live 2023: What you need to know appeared first on MarTech. Get MarTech!

Marketing AI 81

Marketing AI Google User-Generated Content Advertisements 81

Smartyads

JUNE 22, 2023

billion in 2023 before climbing to $229.8 Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion by 2027. Many businesses use programmatic video advertising to drive their income. You should know about.

Tagging 52

Tagging Optimization Advertising Agencies Advertisements 52

PathFactory

JUNE 13, 2023

Speakers: Christine Polewarczyk and Phyllis Davidson Last year, I predicted that the B2B content engine of the future will: Deliver highly contextualized experiences Create the core of the CX data model Merge human and machine I also emphasized that metadata, tagging and mature content operations are critical to achieving CX optimization.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Brightedge

JANUARY 25, 2024

We discussed the major updates from 2023 last month. As we entered 2023, a survey among SEO professionals revealed that 90% of them considered SEO a key focus for their organizations in the year ahead. Additionally, we've noticed the rise of the "Question and Answer" schema throughout 2023. What does this tell us?

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

seo.co

JANUARY 3, 2023

Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. The post Best Digital Marketing Strategies for Lawyers in 2023 & Beyond appeared first on SEO. Try adding unique articles or blog posts about those topics too.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

nDash

JANUARY 10, 2023

Instead, try this curated list of places to look for freelance writers in 2023. You can find plenty of talent by searching for certain tags, like #WritersLife or #AmWriting. Use these tags to find profiles for writers you like, then check their bios to see if they’ll accept a DM from you. A few searches can narrow it down.

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 more likely to tag a product on TikTok than on any other platform Source: TikTok American users spend an average of 46 minutes on TikTok every day, adding up to about 37 billion video views a month!

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

PathFactory

MARCH 10, 2023

In 2023 resourcefulness is key, and this means making sure you’re getting the most out of the tools that your teams use. Track naming conventions, tags, and proper folder set up makes managing your instance a breeze and ensures you can make the most of the rich analytics. New year, new ways to be productive!

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Budget Marketing Qualified Leads 52

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service The 10 Best Bulk Email Services in 2023 HubSpot’s Email Marketing Tool SendLayer Mailchimp Constant Contact Brevo (Formerly Sendinblue) GetResponse ConvertKit Drip Campaign Monitor MailerLite What Is the Best Bulk Email Service? The tool also provides extensive contact tagging.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today ChatGPT Ranked Fastest-Growing Brand In 2023: Report Between January and October 2023 the AI technology organization ChatGPT was the fastest-growing among some 1,500 brands, as the AI tool maker has neared the $90 billion valuation mark, with traffic that has increased by 170 percent since February 2023, according to newly-published (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. Match rate and match accuracy improvements In 2023, Demandbase improved both identification match rate and match accuracy through a variety of enhancements. To accomplish this, place a JavaScript tag on your webpages.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. You’ve probably heard about B2B influencer marketing.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Launch Marketing

JUNE 21, 2023

July 1, 2023. We highly recommend using Google Tag Manager to set up and manage your GA4 property. Using Google Tag Manager also makes it easier to set up custom events when the time comes around. Use these instructions to get started with Google Tag Manager. When Does Universal Analytics Convert to Google Analytics 4?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Brightedge

JANUARY 4, 2023

Hreflang and HTML language tags. For example, if you're targeting the French market, look at how competitors are using hreflang tags and country-specific domains. However, unique pages should be created to specifically target each country with hreflang tags properly implemented. Hreflang tags. Meta tags for language.

SEO 59

SEO Domain Lead Ranking Lead Scoring 59

Martech

DECEMBER 13, 2023

Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. The AI Meta Tag Generator works in tandem with the Semrush keyword research integration and helps to ensure that blogs and other pages have well-structured keyword-optimized meta tags.

CMS Development 106

CMS Development SEO Trends API 106

SmartBug Media

APRIL 12, 2023

Scope out the different types of conversations you're having so you can set up reporting and tagging and start to understand how you want to classify these. At Aircall, we use custom properties and tags such as a tag that says ‘great customer feedback on.' [so

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

JULY 1, 2023

The shutdown of the standard version of Universal Analytics is being rolled out the following stages, with the final phase set for July 2023: March 2023: Google automatically created a GA4 property for marketers who didn’t opt out of the automatic property creation option. Where possible, existing site tags were used.

Analytics 85

Analytics Marketing Analytics Tools API Opt-out 85

KoMarketing Associates

DECEMBER 20, 2022

In July 2023, Universal Analytics will no longer collect data which means the sooner you set up your GA4 instance, the more historical data you will have in the platform. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Optinmonster

MAY 4, 2023

Another thing you can do is tag email subscribers when they comment on your blog. cta block]The post 9 Best WordPress CRM Plugins to Improve Sales in 2023 appeared first on OptinMonster. Thrive Automator can connect all the different plugins on your website to collect vital customer data.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. ” Examples of UGC More often than not, brands won't tag the creators who filmed videos for them, so you can't always tell who made what. This is how Lauren Gates finds clients.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Top Rank Marketing

AUGUST 25, 2023

social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 percent of time expected to be spent on video during 2023, and reaching 60.1 billion, well ahead of other digital display advertising spending of $71.72 MediaPost From Mad Men to machines?

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

SocialPilot

FEBRUARY 26, 2024

According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

SmartBug Media

FEBRUARY 27, 2023

The tool will address things like title tags, meta descriptions, headings, and internal linking. HubSpot's optimized panel, where you receive the majority of SEO value on the free version. It assesses your on-page elements of published content and tells you what needs to be fixed and how to fix it.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) Here are a few things to remember when it comes to page titles: Give each page a unique title tag. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image. Most content management systems make it very easy to add ALT tags.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Bluetext

JANUARY 17, 2023

Our digital marketing, website & UX design, and messaging strategist thought we’d tag along with this trend and create our list of things we’re excited to see grow in 2023, and not afraid to leave behind in 2022. But beginning January 2023 state-based regulations will be enforced. Fading OUT > Trending IN .

Paid Search Agency 26

Paid Search Agency Advertising Agencies Top of Funnel Privacy 26

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign? Recaps were also posted on TikTok.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Martech

JULY 11, 2023

However, all properties have now been added to the queue, and those that have not… — Google Analytics (@googleanalytics) July 1, 2023 Timeline. Where possible, existing site tags were used. July 2023: UA stops processing hits, including standard properties in accounts that also contain 360 properties.

Analytics 73

Analytics Marketing Analytics Tools API Paid Search Agency 73