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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3.

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Report: Organizations Intend to Boost Marketers’ Video Budgets in 2020

KoMarketing Associates

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. About 20% stated that they may boost this budget by more than 10%.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Guest post by Dylan Berger.

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76% of Marketers Say Video Was Most Important Form of Content in 2020

KoMarketing Associates

Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%). In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. Take Advantage of Organic Social Media Features. I wrote in a recent post that stories will be a key component to social media success in 2020. — KoMarketing (@KoMarketing) April 30, 2020. Social Media Stories.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. Despite the distance, their strategies resulted in record sales for the organization during these tumultuous times. October 21, 2020 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

As pervasive as these myths were, 2020 swiftly kicked them all out the door. What the future of work looks like for customer-facing organizations and teams. There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout.