Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

Resilience: The New 2020 Marketing Theme?

Hive9

The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders.

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Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester's Customer Insights

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM).

The Second Forrester New Wave™ On ABM Platform Shows A Maturing Market

Forrester's Customer Insights

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Just Released: Forrester's TEI Report

Outreach

Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. More B2B marketers making lemonade out of the lemons of 2020.

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Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Forrester predicts that the cloud software market will grow to $411 billion by 2022. To give you insights about where cloud computing is heading in 2020, here are six of the most important and prominent trends in the industry. And by 2020, this will grow to an estimated 87%.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Early Findings From Forrester SiriusDecisions’ Global Audit of Account-Based Marketing

Forrester B2B

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM).

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.)

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Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

The 2020 SEO Platform Forrester Wave Report – Conductor Named Best SEO Platform

Conductor

2020 has been a massive catalyst for buyers and consumers to search “from home,” exposing the extreme importance of your SEO strategy. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020.

Increasing Engagement without Increasing Headcount: Forrester's Forthcoming TEI Report

Outreach

Well you’re in luck, because on March 10th, we will be releasing Forrester’s Total Economic Impact (TEI) report , which outlines the ROI that enterprise customers have achieved with Outreach, including a 387% ROI and 3-month payback period.

Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

Forrester's Customer Insights

Forrester analyst John Arnold shares the key elements of compelling ABM performance stories. Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions?

Forrester Names Outreach A Leader In Revenue Operations & Intelligence

Outreach

Since being named a Leader in The Forrester Wave™: Sales Engagement, Q3 2020 , Outreach has been investing heavily in product innovation and flawlessly executing on its bold vision — to provide a single pane of glass from which every member of the revenue organization can operate to drive predictable, efficient growth.

Is RevOps the One Ring to Bind Them All?

InsightSquared

Are you looking to step into the realm of RevOps in 2020? According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable.

Summer 2020 Release: Introducing Seismic Interactive Content

Seismic

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences.

Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

EST. PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape. Details to attend the live session of “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World”: Date: Tuesday, May 5, 2020 @ 12:35 p.m. –

6 Fresh Customer Experience Hacks for 2020

Martech Advisor

A separate study by Forrester found that 14% of brands (U.S.) So how can you carry on this momentum in 2020? Learn More: Top 7 Customer Experience (CX) Trends for 2020. 6 Ways to Enhance Customer Experiences in 2020. — Blake Morgan (@BlakeMichelleM) January 13, 2020.

Sales Futurist and Former Principal Analyst at Forrester Joins the Outreach Team!

Outreach

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

On The Seventh Day Of Christmas … We Share The Seven Must-Dos For Buying Groups

Forrester's Customer Insights

In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups. It’s time for a holiday miracle!

Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA

Forrester's Customer Insights

Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year. […].

The Power of Customer Advocacy in Unprecedented Times

Influitive

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time.

Sales Content & The Future of Sales Enablement

Seismic

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. It’s always an important moment for the sales enablement space, and 2020 is no different.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). So here you go, the top six customer service trends that will make a difference in 2020.

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation.

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Marketing Expertise: Our Top 20 of 2020

Exo B2B

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing.

Digitized Journeys, Expanding Options, And Maturing Segments Define Today’s B2B Martech Stack

Forrester's Customer Insights

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment. We placed many of the technologies in the invest and maintain quadrants — including chatbots and virtual assistants, customer data platforms (CDPs), marketing event management […].

On The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top Two Account-Based Marketing Challenges!

Forrester's Customer Insights

This is the second in a series of posts that provide demand and account-based marketing (ABM) best practices, in the spirit of the 12 days of Christmas. Account-Based Marketing (ABM) SiriusDecisions Research Account-Based Marketing

Beating the CX Slump in 2020 to Deliver True Business Impact

Martech Advisor

However, CX professionals who can bring insights to life, inspire action, empower employees and demonstrate ROI will find success in 2020. Customer experience teams are having a tough time, and the pressure is mounting to prove business value of a customer experience (CX) team in 2020.

Understanding the Evolution of Martech in 2020

Martech Advisor

We see a glimpse into how businesses can prepare for this changing landscape in Fjord’s Trends 2020 report. With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Marketo

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Adopt in 2020: Integrating Behavioral Segmentation. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO.

Death of a Salesman? Forrester says Yes.

The ROI Guy

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Digitized Journeys, Expanding Options, And Maturing Segments Define Today’s B2B Martech Stack

Forrester B2B

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

Forrest Gump. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America.