SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Forrester once dubbed zero-party data as “ gold.” Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

NOVEMBER 4, 2019

Here’s a lineup of top-quality conferences to add to your 2020 calendar. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020. August 19-20, Singapore, B2B Marketing Leaders Forum Asia 2020.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Forrester and Google conducted “The Future of Analytics” report, and data indicated that overall, most marketers (17%) intend to make improving upon their use of data and analytics a top priority over the next year.

Customer Surveys 271

Customer Surveys Forrester CMO Statistics 271

Zoominfo

JANUARY 28, 2021

They’ll also take an interest in once unexciting technologies like video conferencing and collaboration tools, phone services, VPNs, and virtual desktops.” — Forrester Report, Returning To Work: How To Prepare For Pandemic Recovery, April 20, 2020. In the first quarter of 2020, DocuSign and ADP increased ~50%.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Marketing Insider Group

FEBRUARY 17, 2021

Wired ran a groundbreaking piece with a pertinent subtitle to drive home the point in October 2020 that didn’t get nearly enough attention (wonder why): Wired. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Hubspot

MAY 12, 2020

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). General ABM Stats.

Account Based Marketing 101

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 101

Forrester B2B

JUNE 10, 2020

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed.

Account Based Marketing 84

Account Based Marketing Forrester Marketing Automation Services ABM 84

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. Get A Free Consultation.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) So how can you carry on this momentum in 2020? Learn More: Top 7 Customer Experience (CX) Trends for 2020. 6 Ways to Enhance Customer Experiences in 2020. Learn More: Top 7 Customer Experience (CX) Trends for 2020. And this had measurable results.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

InsightSquared

APRIL 7, 2020

Are you looking to step into the realm of RevOps in 2020? According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason.

Peer-to-peer 156

Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. With increased innovation, there are greater selling opportunities for account managers.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Oktopost

MARCH 19, 2025

As a five-time award-winning marketing, analytics and revenue operations leader, Saima has earned recognition from Forresters 2020 Program of the Year for the strategy and implementation of an AI-driven engine that combined predictive account intelligence with internal resource optimization to drive millions in incremental pipeline.

Analytics 90

Analytics Buyer's Journey Business Sales Qualified Leads 90

Martech Advisor

JANUARY 17, 2020

However, CX professionals who can bring insights to life, inspire action, empower employees and demonstrate ROI will find success in 2020. Customer experience teams are having a tough time, and the pressure is mounting to prove business value of a customer experience (CX) team in 2020. But where to begin? Two words: business outcomes.

Business 97

Business Lead Scoring Lead Ranking Forrester 97

KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The most successful B2B marketers in 2020 will look carefully at the trends in the industry and really listen to and act on what they are saying.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Conductor

SEPTEMBER 9, 2020

2020 has been a massive catalyst for buyers and consumers to search “from home,” exposing the extreme importance of your SEO strategy. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Porch Group Media

JUNE 29, 2021

retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Adobe Analytics , 2020). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Marketing Insider Group

FEBRUARY 9, 2021

In 2020, it was 2,100-2,400 words , according to HubSpot. Check out research papers by Forrester and Gartner. Here are several buzzwords to help you create excellent content for your target audience and drive more traffic to your website. The “ideal blog post length” increases yearly. Conduct customer research.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. The post Summer 2020 Release: Introducing Seismic Interactive Content appeared first on Seismic.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

KoMarketing Associates

APRIL 21, 2020

In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results. “With AI, most have yet to see practical demonstrations of effectiveness,” said Frank Papsadore, EVP at Advertiser Perceptions.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Outreach

JANUARY 12, 2021

In 2020, that’s exactly what we did. In 2020, Outreach…. Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. Grit is one of our core values. The Highlights. What’s Next for 2021?

Outreach 75

Outreach Forrester Top of Funnel Conference 75

markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). You may also like.

Paid Search Agency 390

Paid Search Agency Account Based Marketing B2B Sales CMO 390

Brandpoint

JUNE 18, 2020

A Forrester paper suggests that a coronavirus-centered informational page containing key contact information is critical for banks and credit unions right now. ” The post 3 Steps Financial Services Marketers Need to Take in 2020 appeared first on Brandpoint. Comprehensive FAQ pages.

Work Management 118

Work Management Marketing Management Service Planning 118

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Rolls is well known for his books Emotion and Decision-Making Explained (2014) and The Orbitofrontal Cortex (2020). This article originally appeared on Markempa.

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 These industry-level losses leave nine industries with average scores lower than or essentially equal to their 2020 levels. .

Forrester 116

Forrester Verticals Business Case Studies 116

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. The Number One Tactic for 2020. Let’s dive in! Structured Data.

SEO 100

SEO SERP Work Management Lead Ranking 100

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. — IBM (@IBM) November 8, 2020. Share testimonials as social proof.

Paid Content 145

Paid Content Social Media Lead Generation Campaigns 145

Martech Advisor

DECEMBER 12, 2019

Here’s a list of top 5 to help you decide where all should you be in 2020. From the many conferences that take place each year, across regions and sectors, here is our recommended list of top 5, you-cannot-afford-to-miss kind of CX conferences in 2020. When: March 10-13, 2020. When: March 23-25, 2020. Adobe Summit.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71