Forrester B2B

JUNE 10, 2020

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. It’s been two years since we first evaluated the account-based marketing (ABM) platform market — and a LOT has changed.

Account Based Marketing 85

Account Based Marketing ABM Forrester Marketing Automation Services 85

Webbiquity

JANUARY 14, 2020

Forrester predicts that the cloud software market will grow to $411 billion by 2022. To give you insights about where cloud computing is heading in 2020, here are six of the most important and prominent trends in the industry. And by 2020, this will grow to an estimated 87%. Image credit: Porapak Apichodilok from Pexels.

Enterprise Management 216

Enterprise Management Work Management Marketing Management Marketing Automation Services 216

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020.

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B2B Marketing Planning B2B Conference 163

Allocadia

MARCH 6, 2020

” Forrester Wave. According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”

Resource Management 52

Resource Management Forrester Marketing Management Planning 52

Allocadia

MARCH 6, 2020

” Forrester Wave. According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”

Resource Management 52

Resource Management Forrester Marketing Management Planning 52

Valasys

DECEMBER 5, 2019

Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. The Key B2B Digital Marketing Trends for 2020.

B2B Marketing 110

B2B Marketing Planning Marketing AI B2B 110

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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Forrester Marketing & Strategy Advertising Agencies Paid Search Agency 52

Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive. 1. […].

Forrester 29

Forrester Marketing & Strategy Marketing Strategy Optimization 29

Hubspot

MAY 12, 2020

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). General ABM Stats.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Stats ABM 95

6sense

NOVEMBER 9, 2021

In early 2020, Robert Peterson, PhD , and Stefanie Boyer, PhD , editors of the Journal of Selling , asked us to conduct research and submit an article for their annual “Women in Sales” issue. We used survey data from the Women In Revenue’s State of Women in Revenue Annual Survey 2020 of quota-carrying women professionals.

B2B Sales 62

B2B Sales Forrester B2B B2B Marketing 62

Outreach

JANUARY 12, 2021

In 2020, that’s exactly what we did. In 2020, Outreach…. Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. Grit is one of our core values. The Highlights. What’s Next for 2021?

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Outreach Top of Funnel B2B Sales Forrester 75

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) So how can you carry on this momentum in 2020? Learn More: Top 7 Customer Experience (CX) Trends for 2020. 6 Ways to Enhance Customer Experiences in 2020. Learn More: Top 7 Customer Experience (CX) Trends for 2020. And this had measurable results.

Marketing AI 92

Marketing AI Lead Ranking Digital Marketing Funnels Paid Search Agency 92

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

B2B Sales 66

B2B Sales Forrester B2B B2B Marketing 66

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Forrester and Google conducted “The Future of Analytics” report, and data indicated that overall, most marketers (17%) intend to make improving upon their use of data and analytics a top priority over the next year.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Martech Advisor

JANUARY 17, 2020

However, CX professionals who can bring insights to life, inspire action, empower employees and demonstrate ROI will find success in 2020. Customer experience teams are having a tough time, and the pressure is mounting to prove business value of a customer experience (CX) team in 2020. But where to begin? Two words: business outcomes.

Business 97

Business Lead Scoring Lead Ranking ROI 97

Seismic

SEPTEMBER 16, 2020

The Forrester Wave : Sales Content Solutions, Q3 2020 report published this week. The day the Forrester Wave comes out is one I always look forward to. It’s always an important moment for the sales enablement space, and 2020 is no different. This year, Forrester redefined how it evaluates sales enablement.

Enterprise Management 85

Enterprise Management Work Management Content Marketing Management 85

Zoominfo

JANUARY 28, 2021

They’ll also take an interest in once unexciting technologies like video conferencing and collaboration tools, phone services, VPNs, and virtual desktops.” — Forrester Report, Returning To Work: How To Prepare For Pandemic Recovery, April 20, 2020. In the first quarter of 2020, DocuSign and ADP increased ~50%.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Martech Advisor

DECEMBER 12, 2019

Here’s a list of top 5 to help you decide where all should you be in 2020. From the many conferences that take place each year, across regions and sectors, here is our recommended list of top 5, you-cannot-afford-to-miss kind of CX conferences in 2020. When: March 10-13, 2020. When: March 23-25, 2020. Adobe Summit.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Televerde

APRIL 30, 2020

EST. PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape. Details to attend the live session of “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World”: Date: Tuesday, May 5, 2020 @ 12:35 p.m. – Mockingbird Communications. +1 1 617 913 2404.

Forrester 52

Forrester B2B Sales Planning Webinar Metrics 52

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. The post Summer 2020 Release: Introducing Seismic Interactive Content appeared first on Seismic.

Content 95

Content Buyer's Journey Interactive Marketing B2B Sales 95

Porch Group Media

JUNE 29, 2021

retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Omnisend , 2020). Adobe Analytics , 2020). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Marketing & Strategy Marketing Management Paid Search Agency 131

Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. 5 B2B Marketing Predictions for 2020 by Forrester. Buyer Intent Data Tools Market Insights.

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Intent Data Buyer Intent Account Based Marketing ABM 67

Conductor

DECEMBER 5, 2019

Are you ready for 2020—and beyond? Set your strategy for the new year with the help of Stephan Bajaio, Co-Founder and Chief Evangelist at Conductor , and Duane Forrester, VP of Industry Insights at Yext. Duane Forrester: I do believe SEO is still very relevant. What is the best way to leverage SEO data in 2020?

Trends 75

Trends Paid Search Agency SEO Marketing & Strategy 75

InsightSquared

APRIL 7, 2020

Are you looking to step into the realm of RevOps in 2020? According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason.

Marketing Analytics Tools 156

Marketing Analytics Tools B2B Sales Peer-to-peer Forrester 156

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 These industry-level losses leave nine industries with average scores lower than or essentially equal to their 2020 levels. .

Forrester 93

Forrester Business Verticals Case Studies 93

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

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Analytics Marketing Positioning Forrester 172

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Paid Search Agency Marketing Management Mobile Marketing 102

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

APRIL 21, 2020

In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results. “With AI, most have yet to see practical demonstrations of effectiveness,” said Frank Papsadore, EVP at Advertiser Perceptions.

Marketing AI 156

Marketing AI Planning Marketing & Strategy Marketing Strategy 156

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 1 Duane Forrester , VP Industry Insights at Yext. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips Paid Search Agency SERP 64

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline.

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Multi-Touch Attribution B2B Sales Paid Search Agency B2B Marketing 130

Seismic

OCTOBER 1, 2020

We’re thrilled to be named the #1 Sales Enablement Software in G2’s Grid® Report for Fall 2020. For more information about Seismic, access the full G2 Grid® Report for Sales Enablement | Fall 2020 here , and check out all of our customer reviews on our G2 profile. To watch Seismic’s G2 Reach panel in its entirety, view here.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Ideal Customer Profiles Marketing Report 52

Martech

DECEMBER 7, 2021

This reminds me of the clear message which went around B2B marketing in 2020, when some brands were faced with skyrocketing demand for their products or services (for example, anything relevant to remote working), while other pipelines suddenly dried up. Shweta Argawal , Director, Global Corporate Communications, Forrester.

Forrester 93

Forrester Account Based Marketing ABM B2B Marketing 93

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales B2B Marketing B2B 40

Versium

FEBRUARY 26, 2020

Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers. Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider.

Account Based Marketing 40

Account Based Marketing Marketing Report Analytics ABM 40