The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.
Tomorrow People
OCTOBER 1, 2020
NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 1, 2020. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 11, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. NEW ON SEPTEMBER 22, 2020. Public Beta] Custom Feedback Surveys.
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Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .
Biznology
FEBRUARY 10, 2021
We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? The post 2020 Reflections, Predictions and Prognostications appeared first on Biznology. Welcome to 2021! Below are a few predictions from Biznology contributor Bruce McKenzie. More competitive digital selling.
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Zoominfo
JANUARY 21, 2021
In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.
Biznology
DECEMBER 17, 2020
This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. More B2B marketers making lemonade out of the lemons of 2020. The post The 10 Most Fascinating People in B2B Marketing in 2020 appeared first on Biznology.
KoMarketing Associates
NOVEMBER 18, 2020
In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Unfortunately, LinkedIn isn’t quite there yet in 2020. 2020 hasn’t been the easiest year. Conversation Ads. Final Thought.
Webbiquity
DECEMBER 31, 2019
2020 will not be the year of video marketing. The post 116 Video Marketing Stats and Facts for 2020 [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Guaranteed. How can that be? Because 2017 was. Check Google Trends. Between December 2015 and April 2017, searches for “video marketing” shot up 133%.
Ledgeview Partners
OCTOBER 8, 2020
Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. The state of B2B marketing is in constant evolution. Many of these exciting trends have carried over
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
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Biznology
FEBRUARY 4, 2021
Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! 23 – BEST OF SETTLE SMARTER 2020 appeared first on Biznology. Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz.
Marketing Insider Group
AUGUST 5, 2020
For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.
Webbiquity
JULY 23, 2020
It’s expected that by the end of 2020, 50% of all searches will be voice-based. The post 100+ Fascinating Stats and Facts About Internet Use in 2020 [Infographic] appeared first on B2B Marketing Blog | Webbiquity. Most Internet traffic is driven by search, and most search traffic is (no surprise) driven by Google.
Marketing Insider Group
NOVEMBER 12, 2019
By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
July 1st, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. You will learn: How to begin planning your sales strategy. Why sales enablement works best with both sales and marketing on the same page. How to perform a team alignment checkup - are your teams truly aligned? Use B2B Marketing Zone's webinars to earn continuing education credits!
ClickZ
DECEMBER 8, 2020
30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. 4: Agility was a huge challenge in 2020.
Marketing Insider Group
DECEMBER 9, 2019
If VoC and VoE are not already a part of your upcoming 2020 content strategy, now is the time to start thinking about ways that these important groups can help build trust with your audiences. If you haven’t been integrating with these departments to date, be sure that this becomes part of your strategy in 2020.
Webbiquity
NOVEMBER 23, 2020
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Have the tools in your marketing technology matrix kept up?
Buffer
FEBRUARY 14, 2021
We spent much of the final quarter of 2020 leaning into the inspiration we gained from the adaptability and strength of our customer’s stories. For another reflection on 2020, check out this review of Buffer's 2020 in Numbers. See all of our revenue on our public revenue dashboard and see all of our reports and updates here.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings.
Envy
JULY 6, 2020
Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge. Earlier this year, we excitedly shared our top 25 Virtual Cyber Security Trade Shows for 2020. We’ve gathered the 10 finest virtual cybersecurity conferences for 2020. DEFCON 2020.
Heinz Marketing
DECEMBER 9, 2020
This is why I rate 2020 as one of the best teachers: Optimizing resources: I’ve seen organizations making the best use of their resources. I am sure those who purchased Zoom Stock back in 2019 are very thankful for 2020 and enjoying the over 600% increase in its stock price! Businesses are trying to connect on a personal level.
Bannerflow
JANUARY 21, 2021
These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. But first, a reminder of 2020’s seasonal champions…. Winter 2020: ATG. Spring 2020: City Gross.
ATAK Interactive
MARCH 12, 2020
As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.
Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip
April 16th, 2020 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST. Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies. Find out how to deliver truly relevant content to prospects and customers across different channels, formats, and touchpoints.
Litmus
APRIL 5, 2021
In our 2020 Email Client Market Share infographic, we take a look at mobile, webmail, and desktop email opens over the course of the year. To get a full, in-depth picture of where, how, and when people engage with email, download our 2020 State of Email Engagement report. Transcript: 2020 email client market share. Q1 2020: 45%.
Buffer
DECEMBER 9, 2020
Financial results from Q3 2020 Q3 2020 Total net income: $700,996 EBITDA margin: 16% MRR: $1,761,962 (up slightly from $1,705,370 MRR at end of Q2) We're projecting an overall end of year ARR at just over $21.1M. Let's take a look at our financial results for Q3 and end of year outlook.
Content Marketing Institute
OCTOBER 15, 2020
The top winners of the 2020 Content Marketing Awards were announced this week. Continue reading → The post 2020 Content Marketing Awards Winners Aspire and Deliver Big Results appeared first on Content Marketing Institute. Learn about the Project of the Year winner and finalists.
Litmus
SEPTEMBER 21, 2020
Which is why we’re releasing a second State of Email report for 2020. I’ve been chomping at the bit to share these data points, and drum roll, please… the 2020 State of Email Report, Fall Edition is ready! How is this still the process in 2020?! There were two data points that really struck me.
Speaker: Brian Carroll, CEO and Founder of markempa
July 14, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. How to apply the Empathy Index to diagnose and optimize your messages. Design email/marketing messages with empathy that resonate with core emotional drivers for a more impactful content automation strategy. Use B2B Marketing Zone's webinars to earn continuing education credits!
Choozle
AUGUST 11, 2020
The 2020 back-to-school season has begun. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. And how has the buying cycle changed in 2020? Fast forward to 2020, and things look a little different. Grab your pencils, notebooks, and Ti-84 calculators.
Envy
JANUARY 27, 2020
To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020. January 20-27, 2020 / Arlington, VA. January 28-30, 2020 / Tel Aviv, Israel. February 12-13, 2020 / London, UK. Threat trends in 2020 and beyond. FS-ISAC 2020 London Member Meeting. RSA Conference 2020.
The Marketing Blender
DECEMBER 16, 2019
Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5%
Martech Advisor
DECEMBER 10, 2019
What can we expect in 2020? As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing. Here are my top five social media predictions for 2020: 1. Expect to see more experiments in 2020.
Speaker: Matthew Hawk, President of B2bTrainers
No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers.
Sharpspring
FEBRUARY 18, 2021
We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Here are a few strategic retargeting ads we loved in 2020: Target the Ads to Your Audience. Look back on 2020 and see what ads and strategies worked best for you.
Bannerflow
SEPTEMBER 7, 2020
In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. In our iGaming report we explore the stats and facts that are impacting display advertising campaigns in 2020 and beyond. What can I expect to discover from the report?
Kapost
MAY 15, 2020
The post [Infographic] The State of Content in 2020 appeared first on Kapost Blog. When we set out to survey marketers (and their extended colleagues across the revenue team) in order to gauge just how mature their content operations were, we were beyond excited. To find more please visit Kapost Blog - Challenging the Content Quo.
AcuityAds
DECEMBER 1, 2020
2020 has changed shopping forever. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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