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Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit


With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive. 1. […].

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Resilience: The New 2020 Marketing Theme?


The year 2020 has demonstrated why clear visibility into plans more than just once a year, half or even quarter is essential for marketing leaders. If you can’t see what’s happening in the first place, you’re not going to be able to adjust accordingly for sudden market changes.

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The 10 Most Fascinating People in B2B Marketing in 2020


This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Let’s hope for a happier 2021!

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The 2020 SEO Platform Forrester Wave Report – Conductor Named Best SEO Platform


2020 has been a massive catalyst for buyers and consumers to search “from home,” exposing the extreme importance of your SEO strategy. Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. Are you being found?

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights. January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT How have your sales and marketing teams aligned to deliver that value before your competition?

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Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal


The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020.

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Sales Futurist and Former Principal Analyst at Forrester Joins the Outreach Team!


With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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