B2B Marketing Trends for 2020

The Lead Agency

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Death of a Salesman? Forrester says Yes.

The ROI Guy

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

87.7% of US Native Advertising will be Purchased Programmatically by 2020


A report, recently published by eMarketer , presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020 native advertising will be more programmatic and mobile, but less social. However, that number is expected to go down by 2020.

Forrester: The Accelerating Death of the B2B Sales Rep

The ROI Guy

Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. Alinean Consultative selling Death of a B2B Sales Rep Diagnostic Assessment Forrester interactive content Pisello ROI Calculator Sales Enablement Value Marketing Value Selling

Continued Growth of Native Advertising Budgets Predicted Moving into 2020


According to Adyoulike, brands will spend over $85 billion on native advertising globally by the year 2020. According to Forrester, half of all US online adults actively avoid [interruptive] ads on websites.

1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]


This question was the topic of Andy Hoar''s presentation at the 2015 Forrester Sales Enablement Forum. million B2B salespeople in existence today, " we believe one million jobs will be net displaced by 2020 ," Hoar said. This post originally appeared on the Sales section of Inbound Hub.

Innovators Wanted: Marketing to Generation Live


According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. Internet Marketing Business Common Sense Media Forrester Research Generation Y Generation Z Internet marketing Millennial

From High Touch to Low Cost – A Disturbing Trend in B2B Selling?

The ROI Guy

Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps.

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Is This The Year Of Big Data For Marketing?

Marketing Insider Group

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. And that number is projected to rise to 50 Billion connected devices by 2020.

4 Ways to Market Your Tech Company

The Lead Agency

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another study conducted by Forrester reported that companies that excel in lead nurturing generated 50% more sales-ready leads.

What Really Makes B2B Buyers Loyal to Their Suppliers?

B2B Marketing Directions

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers.

65+ Mind-Blowing Artificial Intelligence Statistics


Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S.

Not Just Another Salesperson: How Salespeople Can Make Sure Their Value Is Recognized


There’s about to be a lot less of you if you trust in data coming from Forrester. In 2015, researchers estimated that one million B2B sales jobs will be eliminated due to self-serve e-commerce before 2020. Look around the office. Take your time, I'll wait. The survey also revealed that 75 percent of B2B buyers prefer to buy online on their own schedule.

How Mobile is Dominating the Customer Journey (and Why You Should Care)


This is expected to grow to 70% by 2020. It is estimated that mobile usage per B2B individual will increase from two hours a day to three by 2020. It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business.

How AI is Changing the Sales Process


In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. In 2019, artificial intelligence (AI) is prevalent in our everyday lives.

8 Chart-Topping Lessons from B2BMX


Steven Casey, Principal Analyst at Forrester Research. . We also can’t wait for next year’s # B2BMX , February 24-26, 2020. So much happens in a month that it feels like a lifetime since we were immersed in the B2B Marketing Exchange in Scottsdale… but it was only the end of February.

Survey: Marketers Want More Video. What Else Is New?


In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. If video is still “on the rise” in 2020, we’ll have our answer. Let’s play a little game.

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Why Content Amplification is Critical for Brands Today and Tomorrow [Data]


In addition, according to Adyoulike, global native advertising will surpass $85 billion in 2020. According to Forrester’s report, “The End of Advertising As We Know It,” CMOs are shifting billions from interruptive ads to branded relationships using content.

10 Ways to Crush the Competition Using Intent Signals


According to Forrester , 68% of today’s B2B buyers prefer doing business online versus with a salesperson, and when they engage with sales, they want that experience to be in a more problem-solving, consultative manner. Source: Laura Ramos, Marketing Analyst, Forrester ).

3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

By 2020, customers will manage 85% of their buying relationship without talking to a human, indicating decision makers will count on content more than ever. pieces of content before they buy, suggesting they are spending a lot of time reading content (Source: Forrester).

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

And again, Forrester (2016) showed that superior CX drives superior revenue growth. According to Intel, there will be 200 billion connected devices by 2020. Customer Experience (CX) is not just a buzz word.

Stats Every Marketer Should Know About Content Individualization and Artificial Intelligence


Gartner reports that 90% of brands will use some form of marketing personalization by 2020. According to Forrester , 53% of marketers say artificial intelligence will boost marketing effectiveness in driving revenue.

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Understanding the Artificial Intelligence Hype Cycle, in 5 Stats


Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have.

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How to Fix the B2B Data Meltdown

Modern B2B Marketing

VisionCritical predicts the customer experience will overtake price and product as the top brand differentiator by 2020, and Forrester estimates that a mere 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.

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The Ultimate Guide to Lead Generation: IoT Solutions

Unbound B2B

According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. trillion by 2020. Introduction.

Four Ways Wirecutter is Growing Its Affiliate Revenue


The industry is growing, and fast; Forrester predicts it will be worth $6.8 billion by 2020. While it may not be as common as display advertising or branded content, we’ve seen affiliate monetization increasing in popularity among publishers.

B2B Marketing: Significant Shift Towards Online Solutions

KEO Marketing

A recent report from Forrester blared what initially sounded like a fatal finding for B2B operations. The big takeaway from the report was the prediction that one million B2B salespeople will lose their jobs by the year 2020.

Make a List, Check it Twice for an Impressive Professional Services Website

EMagine B2B Blog

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020.

How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste


For that same consumer, according to Forrester, read and/or watch 11 different online content assets. By 2020, according to Adyoulike, $85 billion will be spent on native advertising globally.

Mobility and why it matters


By 2020 there will be 50 billion networked devices – such connectivity will increasingly be part of our everyday life: from cars we drive, pills we take, clothes we wear and media we consume to how we work and how countries are governed. Forrester.

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Build a Better B2B e-Commerce Experience

The Mx Group

Forrester estimates the U.S. trillion and account for more than 12% of all B2B sales by 2020. Digital transformation is an unstoppable force across a wide range of industries. It has the potential to affect virtually every department, from Operations to Marketing to Sales.

Building a Better B2B e-Commerce Experience

The Mx Group

Forrester estimates the U.S. trillion and account for more than 12% of all B2B sales by 2020. Digital transformation is an unstoppable force across a wide range of industries. It has the potential to affect virtually every department, from Operations to Marketing to Sales.

5 data assumptions that marketers should avoid


A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi.

7 B2B Demand Generation Myths to Guide Your 2019 Strategy


As we discuss in Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples), “Both Forrester and Gartner predict that by 2020, 80 percent of the buying process will occur without any human contact.