Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Modern Marketing

We feel very honored to be named a Leader in The Forrester Wave™: Email Marketing Services Providers, Q2 2020. According to the Forrester report , “Client references get more than what they pay for.

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The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Forrester predicts that the cloud software market will grow to $411 billion by 2022. To give you insights about where cloud computing is heading in 2020, here are six of the most important and prominent trends in the industry. And by 2020, this will grow to an estimated 87%.

Forrester Report: Getting Customer Data Management Right

Modern Marketing

In August 2019, Oracle commissioned Forrester Consulting to evaluate the market maturity of customer data unification.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Just Released: Forrester's TEI Report

Outreach

Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer. A rep who is consistently exceeding her (or his) quota is a lot like a great sales pitch: people want to know more.

The Second Forrester New Wave™ On ABM Platform Shows A Maturing Market

Forrester B2B

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space.

Allocadia Named Strong Performer in Forrester Wave

Allocadia

Forrester Wave. Discover the following insights: Why Allocadia has the highest score in money management capabilities Current MRM trends customers should look out for Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors.

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal

Biznology

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 3-6, Austin, Sirius Decisions 2020 Summit. A strong event, made even stronger after Sirius’s purchase by Forrester.

Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.)

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Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit

Televerde

EST. PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape. Details to attend the live session of “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World”: Date: Tuesday, May 5, 2020 @ 12:35 p.m. –

New Webinar with Forrester: “Content Can’t be King without ABM Personalization”

Triblio

Triblio is excited to be partnering with Forrester for the webinar, “ Content Can’t be King without ABM Personalization ” on Thursday, April 23rd at 2:00 pm ET. The post New Webinar with Forrester: “Content Can’t be King without ABM Personalization” appeared first on Triblio.

Increasing Engagement without Increasing Headcount: Forrester's Forthcoming TEI Report

Outreach

Well you’re in luck, because on March 10th, we will be releasing Forrester’s Total Economic Impact (TEI) report , which outlines the ROI that enterprise customers have achieved with Outreach, including a 387% ROI and 3-month payback period.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

SEO Tips and Tricks From C3 2020

Conductor

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 1 Duane Forrester , VP Industry Insights at Yext. 11 Duane Forrester , VP Industry Insights at Yext.

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The Future Is Now: SEO 2020

Conductor

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext.

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How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

A Forrester and FocusVision study found that the way consumers feel is 1.5 Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand.

3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

A Forrester paper suggests that a coronavirus-centered informational page containing key contact information is critical for banks and credit unions right now. ” The post 3 Steps Financial Services Marketers Need to Take in 2020 appeared first on Brandpoint.

The Power of Customer Advocacy in Unprecedented Times

Influitive

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time.

The Power of Customer Advocacy in Unprecedented Times

Influitive

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time.

6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). So here you go, the top six customer service trends that will make a difference in 2020.

Virtual Prospecting: Meeting Buyer’s Evolving Expectations

Influitive

According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […].

61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

6 Fresh Customer Experience Hacks for 2020

Martech Advisor

A separate study by Forrester found that 14% of brands (U.S.) So how can you carry on this momentum in 2020? Learn More: Top 7 Customer Experience (CX) Trends for 2020. 6 Ways to Enhance Customer Experiences in 2020. — Blake Morgan (@BlakeMichelleM) January 13, 2020.

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results.

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36 Account-Based Marketing Stats to Know in 2020

Hubspot

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020. Forrester ). Forrester ). Forrester ). Forrester ).

10 Can’t-Miss B2B Events in 2020

Content4Demand

When: May 3-6 Where: Austin Convention Center Austin, TX Forrester and SiriusDecisions have joined forces, creating a powerhouse of insights, products and services in the B2B community. B2B Marketing USA Ignite 2020. INBOUND 2020.

4 Tips For Sales Development in 2020

Outreach

Let’s look at how sales development has changed and how you can stay ahead of the game in 2020. A recent Forrester report found that customers want instant access to information and interactive tools that they can use to determine if your product is right for them.

Enterprise analytics trends to watch in 2020

HG Data

The 10 Enterprise Analytics Trends to Watch in 2020 report from MicroStrategy Incorporated , highlights trends and insights that range from AI and mobile intelligence, to the explosion of data and data sources, to some very human factors including a predicted shortage of data and analytics talent. “We’re

The beginner’s guide to Marketing Automation

RockContent

According to a study by Forrester Data, spending on specialized software, which was $11.4 We’ve separated the major Marketing Trends of 2020. Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. By 2020, 51% of consumers expect companies to anticipate their needs and make relevant suggestions. Brands need to know understand what motivates loyalty from their customers.

Report: Fewer Marketers are Confident in Ability to Measure Mobile Ad Efforts

KoMarketing Associates

Forrester and Yieldmo recently published the “Attention 2.0: Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. This is why 25% of customer experience leaders and 23% of mainstream marketers will be focused on targeting and personalization in 2020.

Will 2020 Be the Year We Open the Gates on Content?

Content4Demand

The post Will 2020 Be the Year We Open the Gates on Content? One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy.

Understanding the Evolution of Martech in 2020

Martech Advisor

We see a glimpse into how businesses can prepare for this changing landscape in Fjord’s Trends 2020 report. With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.