Webbiquity

MARCH 8, 2018

They appear to believe in the products the write or talk about, and integrate them into their lifestyle for utility rather than money—resulting in much higher rates of conversion. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Anyword

NOVEMBER 8, 2021

Lucky for us, in 2018, Twitter doubled the character count to 280. Hashtags are employed in the first place because they will enable your Tweet to appear on trending feeds and news outlets. If you want a few more tips on writing copy that converts, take a look at this article. A Short Twitter Ads Guide? Anyword4Twitter.

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. According to Meeker's report, 2017 saw 3.6

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Aberdeen

DECEMBER 1, 2017

It’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in. 7 Bold Predictions for Digital Marketing in 2018. 8 Predicted Digital Marketing Trends for 2018. 18 Marketing Trends to Watch in 2018. 2018 Marketing Predictions You Need to Keep an Eye on.

Advertising Agencies 53

Advertising Agencies Paid Search Agency Ad Agencies Cold Calling 53

Tomorrow People

FEBRUARY 6, 2018

Writing a content marketing brief can bring out the villain in all of us. There’s an art to writing them. When it comes to writing a brief, make it your own, and you’ll be more much likely to save yourself from villainy. The Busy Bug: too busy to write a brief. Learn how to superpower your content. Learn their strengths.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

nDash

JANUARY 7, 2019

Not only with improving the user experience and visual layout, but also with creating new features that help both your in-house and freelance writing team manage and create the best possible content. Here’s everything that has happened in 2018. 2018 in Review appeared first on nDash.co. nDash for Internal Teams. Content Feeds.

Work Management 64

Work Management RSS Hubspot Deliverability 64

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. Per CMI’s 2018 B2B Content Marketing Trends survey, 62 percent of content marketers who rated themselves as very successful or extremely successful have a documented content strategy. Alejandro, Mexico. Kate, Las Vegas.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. We don’t see this trend abating any time soon. Measure, adjust, repeat.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Industry-wide, we’ve seen a trend toward personalization powered by data.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 162

Privacy Zoominfo Press Sample 162

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. Not every blog post or web page you write needs to belong to a topic cluster. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Specifically, ad requests in Egypt grew 130 percent in Q3 2019 compared to Q3 2018.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts? Police your brand.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. Let’s understand why these visual platforms are at the center of social media trends today.

Social Media 99

Social Media Social Marketing Media Trends 99

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. These small steps should help you, the B2B vendor, overcome the 2018 buying disconnect. Brooklin Nash writes about the latest tools and small business trends for TrustRadius.

Buy 172

Buy B2B Vendors Transparency 172

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR).

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Outbound Engine

MARCH 25, 2019

Technically, anyone can write something. The question is, do you know how to write something great ? At OutboundEngine, we pride ourselves on writing engaging content for our customers every day. We’re called OE Studio and we stay on top of the latest content research and trends so that you don’t have to. Solve a Problem.

Tips 45

Tips Work Management Content Marketing Management 45

Moz

FEBRUARY 4, 2020

Quite simply, as Danny Sullivan says, “write content for users.”. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out. This is thanks, in part, to topic modeling (as Google itself admitted in September 2018 when it introduced its “topic layer” ).

SEO 93

SEO Marketing AI Trends SERP 93

Outbound Engine

JANUARY 21, 2019

I’m here to talk about key features we launched in 2018 to help our customers solve their marketing challenges. To keep existing customers and find new ones, small businesses need to not only stay up-to-date on the latest digital marketing trends but also spend time and money incorporating them into their marketing plans. Our Mission.

Marketing AI 40

Marketing AI Mobile Advertising Clickthrough Ideal Customer Profiles 40

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. How to Edit Your Own Writing . Large-Scale Study: How to Rank for Featured Snippets in 2018.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

EMagine B2B Blog

MAY 21, 2018

It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions. According to emagine… etc”.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Ranking 48

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley, 2014.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Stevens & Tate

JULY 1, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. billion in 2020.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? In the 2018 B2B Buying Disconnect - designed to track the changing dynamics of tech vendor and buyer relationships - TrustRadius investigate, and below, we share some key findings from the study. The Disconnect Between B2B Tech Buyers and Vendors. Related: 3.

Vendors 54

Vendors Trends Case Studies B2B 54

Heinz Marketing

OCTOBER 16, 2018

While notetaking may not be the new hot job trend of 2018, 2019, 20, 21, 22… their importance to the business is one that we shouldn’t take for granted. That sounds like a lot of pressure, but luckily, writing a strong meeting agenda doesn’t require any fancy tips or tools or secret knowledge to do well. A shame, really.).

Tips 67

Tips Demand Generation Sample Top of Funnel 67