KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

DiscoverOrg

AUGUST 7, 2018

But they’re not asking for help from your sales team. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place. Why is predictive intent important for B2B sales? Get in front of buyers earlier in the buying process.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. You can’t manage an enterprise content operation over email and Google Drive. Jake, New York.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Webbiquity

APRIL 25, 2019

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. More than 52% of all online traffic in 2018 came from mobile phones, up from just over 50% in 2017. Keyword Rankings. Mobile Search. Social Media. more likes.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

MAY 15, 2018

Webdesigner Depot normally showcases the coolest, most cutting-edge website design trends. As the people at AdAge note, “Attempting to speak with someone who’s fluent in martech is not easy…You might, in the very same sentence, encounter both ‘holistic consumer experience’ and ‘tag management system.’

Planning 256

Planning Paid Search Agency Work Management Social Networks 256

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

PureB2B

JUNE 24, 2018

The term Big Data refers to the entirety of the process that information goes through for real-world application. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. The best example of this is Big Data in the cloud.

Enterprise Management 132

Enterprise Management Marketing AI Trends Marketing Management 132

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2 Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Increase in the Millennial Audience.

Enterprise Management 214

Enterprise Management Marketing AI eCommerce Work Management 214

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Webbiquity

MARCH 11, 2025

He was offered lots of advice to help reverse course: Three Things Twitter Needs to Thrive (August 2017) Three Things Twitter’s Marketing Team Needs to Do (November 2018) Despite Missteps, Twitter Reports Strong 2Q Performance What’s Next? Affiliate sales support independent publishing. Now: Still quite active on X.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Hubspot

JANUARY 8, 2025

In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. In Seans eyes, reps should earn the right for prospects to give them an honest, real answer, one thatll help them solve their customers problems. Lets get into it.

Work Management 79

Work Management Examples WOM Marketing Management 79

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Keep reading.

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Planning Work Management Zoominfo Storytelling 164

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. To what extent did you manage to analyze the success? Which trends in the 3D interactive sales and marketing do you foresee in 2019?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. And communicate the business benefits? LinkedIn Pulse ).

Marketing AI 253

Marketing AI Enterprise Management Stats Marketing Management 253

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”. Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Marketing Insider Group

JUNE 15, 2020

In order to evaluate the appetite for content and prescribe a realistic window of time before sales follow-up, we track this stat year over year, particularly by job level. 2019 saw Senior VPs, Individual Contributors, and Senior Employees all take less time between their second request, while Managers remained flat year over year.

Marketing Report 271

Marketing Report Work Management Marketing Management Demand 271

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. Click To Tweet.

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Sales Qualified Leads Tips Lead Nurturing Multi-Channel 164

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. They also identify which buying signals are best for your sales team to engage in. Listed below are ways your sales team can utilize buyer intent data for driving sales: 1.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Brandpoint

JUNE 7, 2018

Date: June 13-14, 2018. Date: July 9-11, 2018. Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Date: June 12-13, 2018. This year featured more in-depth sessions and workshops on digital trends.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Tomorrow People

FEBRUARY 13, 2018

If you’re going to work with a content marketing agency, you’d better know your way around the content marketing funnel, and understand all the terms that come with it. Hard-sell sales messages all up in your face. The CONTENT MARKETING sales funnel. TOFU: Top of the funnel content. SQL = Sales qualified lead.

Top of Funnel 168

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 168

Zoominfo

SEPTEMBER 11, 2018

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. It’s easy to see why many managers don’t prioritize sending staff to industry events or conferences. 5. 6 Tradeshow Marketing Trends to Keep an Eye Out For.

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Trade Show B2B Zoominfo Buyer Personas 140

KoMarketing Associates

JANUARY 25, 2018

By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc.,

SEO 219

SEO Top of Funnel B2B B2B Thought Leadership 219

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Replacing the sales funnel with the sales flywheel. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. Dominance of video marketing.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

DiscoverOrg

DECEMBER 26, 2018

2018, you’ve been good to us. Here are our most popular blogs of 2018. GDPR for Sales and Marketing. Or maybe you trekked to an icy cave in the Arctic wilderness during the first half of 2018 in order to avoid hearing about GDPR, and we wouldn’t blame you. People are often surprised by this. What is Intent Data?

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

Marketing Insider Group

FEBRUARY 17, 2021

I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. 20-40% of the clicks on paid ads are fraudulent.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

The Lead Agency

AUGUST 18, 2019

The B2B buying process has evolved in the last 10 years. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Zoominfo

SEPTEMBER 17, 2018

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The Influencer. Listen here. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. And today inside sales reps are often a company’s first line of communication with existing customers and prospects alike. between 2017 and 2018. There’s just one challenge.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

InsightSquared

JANUARY 30, 2020

While the title, Director of RevOps is growing at an incredibly fast pace (115% growth from October 2018 – September 2019 according to Dana Therrien, former SiriusDecisions Analyst), creating an organizational structure is only one step–and by far, not the most critical one. . Was it aligned with your sales process?

Correlation 177

Correlation Activities B2B Sales Vendors 177

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. As the buyer journey grows more complex, so does the marketing funnel. 1. Sales Enablement. Similar to sales enablement, ABM is a collaborative effort between marketing and sales.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. However, they still consume several pieces of content before connecting with a sales team.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145