Webbiquity

MAY 15, 2018

Marketing can be is stressful. Not all micro-targeting is good marketing. Webdesigner Depot normally showcases the coolest, most cutting-edge website design trends. Mobile app and mobile web usage in realtime. It’s not clear why B2B marketers need to be frequently reminded that our buyers are people, too!

Planning 256

Planning Paid Search Agency Work Management Social Networks 256

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. You can’t count on mobile devices for interactive features. Desktop browsers rule. Source: Vidyard. Size matters not at all.

Trends 158

Trends Video Marketing Correlation Business 158

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Enterprise Management 214

Enterprise Management Marketing AI eCommerce Work Management 214

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

MARCH 7, 2018

As video continues to grow in popularity as a content marketing asset, new research shows more marketers are integrating it into their mobile strategies. Overall, about 85 percent of marketers intend to increase their investment in video in 2018. Marketing Video Consumption Among Customers.

Mobile Marketing 167

Mobile Marketing Video Marketing Planning Mobile Advertising 167

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. In terms of the type of marketing CMOs are leaning toward, digital reigns supreme. The Shift Toward Mobile Marketing.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Webbiquity

DECEMBER 31, 2019

2020 will not be the year of video marketing. Check Google Trends. Between December 2015 and April 2017, searches for “video marketing” shot up 133%. That means if you’ve not embraced video marketing, you may be a (gasp!) “laggard.” What are the benefits of video marketing? Guaranteed.

Stats 346

Stats Video Marketing Marketing Mix Viral Marketing 346

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In particular, video is going to rule content creation, voice search will start to find its footing, and mobile results will take priority. How can marketers start to prepare for this video-loving trend? Mobile Results Will Take Priority.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Contently

DECEMBER 7, 2018

From existential rants to sass to actual nonsense tweeted for two hours straight, 2018 may be the year that goes down in history as harboring some of the strangest, most unique, and most entertaining tweets of all time. — Burger King (@BurgerKing) November 28, 2018. — Seamless (@Seamless) June 14, 2018.

Twitter 137

Twitter Branding Brand Identity Marketing Proposals 137

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. Date: June 13-14, 2018. Date: July 9-11, 2018. Date: June 12-13, 2018. Date: July 11-12, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Mobile Friendliness. Mobile-Friendliness. Content Length.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind. Here are the steps to follow when posting natively from a desktop or mobile device.

Video Marketing 105

Video Marketing Click Rate Social Media Mobile Marketing 105

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. No surprises here, as digital marketing continues to grow at a healthy pace. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. At Kaon , 2018 was all about efficiency and process. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Google gave a lot to talk about during 2018. Five Social Media Trends That Will Impact Digital Advertising.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. The majority (54%) of Facebook traffic now comes from mobile-only users. HubSpot ).

Stats 217

Stats Paid Content Facebook Demographics 217

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

Stats 244

Stats Twitter Linkedin Planning 244

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. If that’s not marketing technology in action, I don’t know what is. This can uncover valuable insights even if the ultimate decision is to adopt the practice or trend.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Advertising Agencies 101

Litmus

JANUARY 4, 2019

For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers. The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. Focusing more on personalization and dynamic content.

Design 109

Design Trends Marketing AI Paid Search Agency 109

Marketing Insider Group

OCTOBER 3, 2019

The same is true for competition in any industry or market. On mobile, that number drops to a mere 1.7 A fair number of companies try to work around this by gaming the system, from using unskippable ads to deploying frequent, unnecessary notifications on mobile apps. Good thing marketers have 2.5 seconds by desktop users.

Paid Search Agency 257

Paid Search Agency Ads Word of Mouth Ad Building 257

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That’s why we rounded up the key trends that will impact running ads on Facebook this year. Book My Free Marketing Consultation. 5 Most Important Trends for Facebook Ads in 2020. 7 Easy Ways to Optimize Your Facebook Ads.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) Mobile SEO. 12 Key SEO Trends That Content Marketers Need to Know. 5) Mobile SEO. Passage Indexing.

SEO 138

SEO Trends Content Marketing SERP 138

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. In 2007, the first-generation iPhone was announced. Code it Like it’s 2017.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Single Grain

JUNE 29, 2021

The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. 11 Email Marketing Trends You Can't Ignore in 2021.

Marketing AI 137

Marketing AI Email Marketing Trends Lead Ranking 137

Stevens & Tate

SEPTEMBER 27, 2022

These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business. As such, it’s important that you stay up to date with the latest real estate marketing trends. Be Mobile-Friendly. Use Social Media.

Trends 123

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 123