KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. All of which has a discernible impact on us as our as marketers and more generally as consumers of information. The rise of the machines has long been predicted and every year marketing teams adopt new gizmos and software. The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. . But is AI web design down and out? .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

KoMarketing Associates

MARCH 26, 2019

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. This is not to say that marketers do not believe that AI will impact the way they work.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

KoMarketing Associates

NOVEMBER 27, 2018

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. billion consumer profiles and trillions of digital actions as well as the assets in Publicis’s existing AI platform Marcel.

Paid Search Agency 99

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 99

KoMarketing Associates

OCTOBER 9, 2018

Although artificial intelligence (AI) has its benefits, new research suggests that B2B marketers are still unclear of these advantages and how they can positively impact their strategies. Despite the fact that they are not utilizing AI, B2B marketers have expectations for what it could potentially help them achieve.

Marketing AI 120

Marketing AI B2B Marketing Planning Paid Search Agency 120

Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. You’ll see digital marketing trends reflect changing expectations over the next year or so. Interactive Content and AI-Driven Personalization.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. AI Remains a Roadblock for Marketers.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Probably the biggest buzzword of 2017 across the board has been AI.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Adobe Experience Cloud Blog

JUNE 24, 2019

That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. As a community, we must question the fantasy and FOMO driving this trend.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. The following points out why your website needs redesigned for 2018. Artificial Intelligence.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

KoMarketing Associates

DECEMBER 11, 2018

B2B marketers are using a wide range of technology and analytics to achieve their top priorities, but are their efforts paying off? According to the statistics, 76 percent of marketers already consider their marketing data and technology strategy to be“somewhat” or “very successful.” Marketers Remain Slow to Adopt AI.

Marketing AI 145

Marketing AI Marketing Report B2B Marketing Planning 145

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. No surprises here, as digital marketing continues to grow at a healthy pace. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business. Artificial Intelligence is Becoming More Accessible.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Scaled One-on-One Marketing. Influencer Marketing.

Business to Business 79

Business to Business Tactics Trends Business 79

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? Artificial Intelligence.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. We had speakers talking about everything from A/B testing and experimentation to localization, accessibility, artificial intelligence, and even how to switch ESPs without the usual headaches. It was a broad range of topics that addressed email’s evolving role in marketing.

Trends 70

Trends A/B testing SMS Conference 70

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. of global users in 2023 according to eMarketer.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech Advisor

SEPTEMBER 3, 2019

Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Market dynamics and varying customer expectations make it challenging for marketers to identify customer wants and needs. AI and Robotics are fast emerging as game-changers across industries.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89