Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. of the sample. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. Download it today.

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. For content managers, it’s a conundrum: We know these tools are crucial to our success, but we’re too busy keeping up with our own programs to stay on top of all that’s happening with content marketing trends. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. By paying attention to social listening trends , you can figure out what is capturing your audience’s attention. For example, if there’s a trend that your audience loves, it’s probably a good indication to hop on the wave.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Martech

JULY 13, 2021

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. He went on to work with McCann Health prior to founding Doceree in 2018. Sample of campaign setup options in Doceree.

Paid Search Agency 134

Paid Search Agency Allocation Advertising Agencies Ad Exchange 134

Hinge Marketing

DECEMBER 3, 2020

Fortunately, Inside the Buyers Brain provides real insight into what your buyers think and where the trends are likely to take us in the future. A second version of the study was published in 2018. Sampled Both Buyers and Sellers. This number has increased 170% since 2018. About the Study.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

ClearVoice

JULY 9, 2021

Believe it or not, the rate trended down as the follower count went up. Since 2018, it’s gradually lost the interest of marketers looking to purchase sponsored content. ( This is the same trend on YouTube, where the smaller influencers have an average engagement rate of 1.64%, while the big guys only have 0.37%. Click To Tweet.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Consumer trends continue to accelerate at breakneck speed.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Hinge Marketing

NOVEMBER 11, 2020

From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in Asia Pacific. A second version of the study was published in 2018. Why This Study is Needed.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hinge Marketing

NOVEMBER 5, 2020

The key is understanding what buyers think today, and what trends will impact how they learn and make decisions in the future. A second version of the study was published in 2018. Sampled Both Buyers and Sellers. About the Study. This study revealed a rapidly evolving landscape that presented new challenges and opportunities.

Cost 124

Cost Business Sample Pricing 124

Hubspot

FEBRUARY 12, 2018

While a sales manager doesn't need to be a data analysis pro, they do need to have some familiarity with and inclination for crunching numbers and spotting trends. The candidate doesn't have to give a sample agenda of what their one-on-ones would look like. Beware of candidates that express active revulsion for data analysis.

Forecasting 98

Forecasting Lead Ranking Analysis Training 98

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). In fact, the top performers were a bit less likely to outsource than the total sample. Content marketing success increases, but can it last?

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

ClearVoice

APRIL 28, 2022

Stay on top of content marketing trends and evolving SEO practices. Third, ask your prospects to submit several writing samples. Then check the samples for: Accuracy : Look for external links that back up any facts, and follow those links to ensure the source material is solid. But what should you pay a #ghostwriter?

Work Management 59

Work Management Marketing Management Paid Search Agency High Quality Lead 59

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. sample expect their content marketing budget to remain the same over the next 12 months. This striking insight came from analyzing the U.K.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Hinge Marketing

OCTOBER 26, 2020

On top of these long-term trends, add a global pandemic and a rapidly changing regulatory environment and it is easy to see the stress and uncertainty that many A&FS firms experience. A second version of the study was published in 2018. Sampled Both Buyers and Sellers. How Do Buyers Evaluate Service Providers?

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Martech Advisor

SEPTEMBER 25, 2019

What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? While "mobile-first" is among the most important trends in the past decade, a "mobile-only" mindset is emerging for marketers and consumers alike. answers, Joanne Joynson-Hewlett, CEO at Pocketmath. App-Based Targeting.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Hubspot

JULY 26, 2018

In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceased completely in the U.S. Sample size: 695. Sample size: 695. Sample size: 633. Sample size: 633. July 26, 2018. "So July 26, 2018. July 25, 2018.

Facebook 45

Facebook Sample Privacy Correlation 45

Hubspot

SEPTEMBER 12, 2019

Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. This is about three million new organic views we didn't have at the beginning of 2018. Where that traffic is coming from is equally exciting. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. The trend is pretty clear. While warming trend is evident, though, it's not a steady increase over time like Google's update counts might suggest. 2018 – 89.9° /88.0° Should we even try? they represent the same number of days).

Google 69

Google Verticals Click Rate Eye-Tracking 69

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

In 2018, that number has risen to 52.2% Here are five mobile marketing trends to keep in mind while developing your campaigns, and as you begin to plan for 2019. For games, it lets users sample the exact product rather than judging it on screenshots or video. In 2015, more than 35% of web pages were served to a mobile phone.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. aspect ratio and all sample images shown are 538×138. The image size is 538 x 138 with a 3.9 Chenmin Liang, Product Manager at Gmail.

Promotion 72

Promotion Email Marketing Work Management Brand Identity 72

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Recognize emerging trends in the marketplace.

Research 94

Research B2B Marketing Sample Planning 94

Hubspot

JULY 9, 2018

Consider the metrics around Twitter's active user base, which according to Statista was about 336 million per month at the end of Q1 2018. July 9, 2018. June 28, 2018. The upward trend of Twitter's stock price by the NYSE closing bell on Monday could point to that potential of longer-term success. The Numbers Issue.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Martech

OCTOBER 20, 2021

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. ” Chittoor showed me a sample (real but anonymized) customer profile in Discovery Plus’s instance of Blueshift. Looking to take control of your data? Click here to download!

Work Management 105

Work Management Marketing Management Marketing Analytics Tools Planning 105

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Think Small. Why Nano-Influencers Are a Social Media Marketer’s Secret Weapon. Inspiration Sampler Platter. The Spirit of Content.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Heinz Marketing

OCTOBER 16, 2018

While notetaking may not be the new hot job trend of 2018, 2019, 20, 21, 22… their importance to the business is one that we shouldn’t take for granted. Here’s a sample Agenda (feel free to copy-paste)! Here’s a sample Recap: Next Steps. Here’s a sample Weekly Summary: Next Steps. A shame, really.).

Tips 67

Tips Demand Generation Sample Top of Funnel 67

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Much more, including some great content samples! These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. An Artificial Future.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Hubspot

SEPTEMBER 4, 2019

At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. Here is just a sample of the categories our partner ecosystem powers: Event management. We’re excited to give you an update on our platform ecosystem so far this year. Webinar production.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Consumer trends continue to accelerate at breakneck speed.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Marketing Institute

NOVEMBER 6, 2018

Scott Aughtmon outlines some of the most enduring principles of creating “crave-worthy” content , but it’s also worth considering these more variable factors: Consumption preferences and audience trends. As trending topics come into the spotlight, they can present timely distribution opportunities. Current events. media right now.

Planning 111

Planning Social Media Template Marketing Plans 111

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. 1) Content marketing benchmarks. Most organizations field a small content marketing team.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Brandwatch Marketing

NOVEMBER 19, 2018

Social listening and industry analysis allow you to reach a more representative array of your market and get a more representative sample of their opinions. Jimmy Daly (@jimmy_daly) October 17, 2018. Jimmy Daly (@jimmy_daly) October 17, 2018. Jimmy Daly (@jimmy_daly) October 17, 2018.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Content Marketing Institute

JULY 11, 2018

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. joderama Click To Tweet.

Top of Funnel 87

Top of Funnel Marketing Budget Merchandising Paid Search Agency 87

Content Standard

MAY 10, 2019

Gartner’s January 2018 report, “How to Design Customer Experiences Using Persona-Driven Customer Journeys,” explains “These experiences should be connected by logical linkages that drive engagement, progression, and conversion across a decision journey and over the course of a customer relationship. .”

Buyer Personas 102

Buyer Personas Design Ad Building A/B testing 102

Moz

MARCH 1, 2020

According to data pulled by Dr. Pete Meyers, based on a sample set of 10,000 keywords, Google has increased the frequency with which it displays Featured Snippets as part of the search results. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Customer Surveys 76

Customer Surveys Google SERP Display 76