Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

Trends 65

Trends Advertising Channels Automation Class 65

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Marketing Insider Group

DECEMBER 11, 2017

AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. The post How AI Will Make Marketing More Personalized in 2018 appeared first on Marketing Insider Group.

Personalization 279

Personalization Paid Search Agency Social Media Marketing 279

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. This was not scalable.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches. AI gets real. Anyone have others to offer?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Marketing Insider Group

SEPTEMBER 25, 2017

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. The post Machine Learning and AI Marketing Trends to Watch for 2018 appeared first on Marketing Insider Group.

Trends 263

Trends Marketing Generation Organization 263

Oktopost

AUGUST 10, 2022

A leader in customer advocacy and renowned for his time at Adobe as Global Head of Customer Advocacy, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining a happy existing customer base. Want to hear more from renowned B2B marketing leaders? Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. B2B Marketers and Top Priorities for 2017.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Contently

FEBRUARY 28, 2018

The post “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experiences in 2018 appeared first on The Content Strategist.

Effectiveness 85

Effectiveness Personalization Content Press 85

Aberdeen

JANUARY 19, 2018

Read: Cognitive Customer Experience: The Future is Here . The list of technologies that companies use to manage customer experiences is extensive. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. These priorities are highly influenced by customer expectations.

Trends 45

Trends Cross-Selling Work Management Class 45

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Salesforce Marketing Cloud

AUGUST 4, 2021

Companies use chatbots to engage with customers alongside the classic customer service channels of phone, email, and social media. Chatbots also speed up self-service options for customers and resolve common issues such as checking claims status, modifying orders, and more. What is a Chatbot? What is a chatbot?

Enterprise Management 98

Enterprise Management Work Management SMS Automation 98

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

MARCH 12, 2018

BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018. “The insights that AI brings allows marketers to make smarter and faster decisions to deliver compelling customer experiences that perform.”

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Televerde

JANUARY 18, 2021

Two things are all but mandatory moving into 2021: artificial intelligence and customer experience initiatives. 84% of customers say that the experience a brand provides is just as important as the product or service itself. What tools do marketers use to improve the customer experience and meet changing expectations?

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Experiences. Products that deliver an experience to the user are also one of the biggest trends we saw emerging this year. Comfort comes first. Like this post?

Promotion 202

Promotion Trends Product Merchandising 202

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Insights for digital marketers: .

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

JANUARY 16, 2018

In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Some of the common mistakes highlighted include neglecting to edit, not knowing the audience, and writing for search engines instead of the reader. Source: Common Mistakes in Writing Web Content.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

Martech Advisor

SEPTEMBER 3, 2019

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Hence, arises the need to innovate and improve customer experiences.

Marketing AI 105

Marketing AI Amazon Customer Satisfaction Work Management 105

Hubspot

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer service?

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Consumers and buyers expect to guide themselves through their own purchase decisions, but also to have seamless brand experiences across every channel. It’s also a great resource for gaining customer insights. Mention makes it possible to listen to customers that aren’t directly reaching out. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. You’ve come to the right place, keep reading.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. .

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. In 2018, Google continues to state the importance of Audiences for all campaigns. These targeting methods include specific user interests, past website visitors, or a customer match list. With the year coming to a close, now is the time to look back and reflect on 2018.

PPC 123

PPC Budget Programs Tactics Tools 123

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer lifetime value, contract value, close rate, and ROI ( source ).

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 23, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Martech Advisor

FEBRUARY 10, 2020

“B2B customer experience (CX) is defined as the overall experience of a customer with a B2B company or brand, across all points of interactions - before, during or after purchase.” This article unveils the top 5 B2B customer experience (CX) best practices for 2020.

Practices 57

Practices Work Management B2B Best Practices 57

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79