SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. NOTE: 70% of companies that have social analytics are still not using it!

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. BluChip Marketing. Top 100 Individuals.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MARCH 18, 2015

Below you can see a network map of the online conversation around digital health, which has sky-rocketed in the past three years. Below you can see a network map of the online conversation around digital health, which has sky-rocketed in the past three years. Mapping the community. We captured data from 32,549 users.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Crimson Marketing

MAY 1, 2015

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. B2B marketing technology is developing rapidly. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. Search engines. Vendor blogs.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases.

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Webbiquity

AUGUST 3, 2021

say they are “worried about how companies use their personal data online.” Just 29% of males aged 25-34 say they are worried about how companies use their personal data. Average daily time spent using social media increased by 25% from 2015 to 2020. Next up: stats for each major social network. That is sad.

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Company. Year founded: 2015.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Biznology

JANUARY 29, 2015

Remember when QR codes were the latest, greatest thing for in-store marketing? This protects larger companies when it comes to mobile employees accessing enterprise materials. The general concept is that all of these IoT-enabled will create a “smart” network all on their own by pinging off of each other. In-car Wi-Fi.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Martech

APRIL 18, 2023

The suspension was a good thing for marketers in many ways. For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Why we care. Further, the cord-cutting trend continues apace. Get MarTech!

Cable 96

Cable Broadcasting Television marketing Guidelines 96

6sense

JANUARY 6, 2016

For B2B professionals, 2015 was the year of data-driven marketing. We are excited to announce our list of new customers including ADP, Dell, HP and IBM who put us on track to become one of the rare enterprise SaaS companies to hit “triple, triple, double, double, double” (T2D3) revenue.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

Biznology

APRIL 22, 2015

LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. Blending a combination of both paid and free posts is a great way to gain exposure on each social network. How does this chart help you with your social marketing strategy? Social Channels Likely to Be a High Priority in 2015.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

APRIL 1, 2022

That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. This implies the future buyer has some very specific path to improve performance, or perhaps to break up the company further to unlock value.” for about $10 billion. Processing.Please wait.

Purchase 106

Purchase Work Management Product Television marketing 106

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

SEPTEMBER 28, 2020

released in April 2015. Many business owners mistakenly believe that PCI does not apply to small companies. These are outlined briefly below: Build and maintain a secure network. The transmission of cardholder data across public and open networks must be encrypted. Monitor and test networks on a frequent basis.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Anyword

OCTOBER 19, 2022

The world of affiliate marketing experienced exponential growth over the past few years. Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? Affiliate Marketing In Numbers.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” We are lucky to have them.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Tomorrow People

FEBRUARY 21, 2022

Therefore, it’s important for companies to make this process as seamless as possible. Example: Zendesk Customer service SaaS company Zendesk constantly releases new features for all of their users. However, the company does not announce them to everyone in the same way. How to increase feature adoption. Example: Buffer.

Features 156

Features Product Tips Work Management 156

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In this post, we're going to look at the top social media predictions that marketing experts got wrong. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Secret dissolved in 2015 and YikYak shut down in 2017.

Social Media 97

Social Media Social Marketing Planning Media 97

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. I'll focus on three topics that earned comments from multiple marketing thought leaders.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Content Standard

JUNE 4, 2015

Other companies have aggressively pursued the platform publishing model, creating content for off-domain properties as a way to extend the reach of their brand and influence. This article will serve as a roundup of interesting evolutions in the digital media industry over 2015. Using Travel + Leisure as a test pilot, Time Inc.

Product 40

Product Media Work Management Custom Publishing 40

Content Standard

JANUARY 10, 2015

PR Newswire and the Content Marketing Institute collaborated on a survey that found 87 percent of content marketers are planning to either increase or maintain their budgets for paid promotion. Marketers are able to increase their own content wares, while brands can expand their reach through new online outlets.

Promotion 40

Promotion Allocation Content Case Study 40

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 116

B2B Marketing B2B Enterprise Management Paid Search Agency 116