KoMarketing Associates

DECEMBER 14, 2015

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Smart company leaders will look for ways to remove the process, technology and fluff that keep their company from growing.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. Because of this, paid advertising will have much more of an impact if a company wants to be seen. More Dollars to Advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Featuring Eric Werner of Home Depot and Geoff Colon of Microsoft, this session will feature some really cool examples of how companies are combining their search and social efforts. Pubcon Las Vegas 2015. Searchlove London 2015. New York, NY: Sept. 29 th – Oct 1 st. Las Vegas, NV: Oct 5 th – Oct 8 th.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Contently

MAY 30, 2018

After I adopted my first pet rat, Ripley, in 2015, I took her home and realized I had no idea how to take care of her. For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

KoMarketing Associates

OCTOBER 6, 2015

SEO Goals Must Align with Company Goals. One of my favorite presentations came from John Shehata who discussed how we as SEOs must align our goals with the overall company goals. Casie Gillette (@Casieg) September 30, 2015. If you’re interested in learning how to get the whole company on board, give it a read.

SERP 120

SERP Conference SEO Demographics 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

MARCH 19, 2015

So without further ado, here are my top takeaways from SMX West 2015: 1. #1 As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. — Casie Gillette (@Casieg) March 4, 2015. 1 Rankings Don’t Mean Jack. You have to meet them where they are.

SERP 120

SERP Mobile Marketing SEM Conference 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ANNUITAS

MAY 13, 2015

Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). Last year, ANNUITAS launched a new kind of Demand Generation Survey. If you would like to participate in the survey, you can fill out the form here.

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

FEBRUARY 9, 2016

The personalities and styles are always different and sometimes, even the culture as we work with global companies. I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. It’s never boring and I’m challenged on a daily basis.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ViewPoint

MARCH 27, 2015

Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. Avoid the tendency to start talking about yourself, your company, etc. His final tip is a passionate plea calling all sales reps to return to the telephone.

Tips 120

Tips Amazon Work Management Marketing Prospects 120

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. 2015 is no exception. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Subaru (@subaru_usa) July 10, 2015. Petco’s Adorable Pup.

Paid Search Agency 155

Paid Search Agency Companies Social Media Stats 155

ViewPoint

MARCH 26, 2015

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience. Simplified.: It was a stellar presentation.

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Anthony Iannarino (along with Jeb Blount). Simplified.:

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

Crimson Marketing

APRIL 15, 2015

Even though integrating marketing tools is a problem for many companies, they are still choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015?

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Cintell

OCTOBER 29, 2015

“Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away” B2B Data-Driven Marketing: Sources, Uses, Results , by Ruth Stevens and Theresa C. Katie Martell (@KatieMartell) October 23, 2015. Note: Ruth’s book came out earlier this summer.).

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies. Social media ads were a gold rush for marketers in 2015. Paid Search. Retargeting. Social Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ViewPoint

MARCH 25, 2015

After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works. .: The Essential Handbook for Prospecting and New Business Development. Part 2: Tip #2 Commit to It.

Tips 120

Tips Consulting Amazon Intent 120

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Vidyard

SEPTEMBER 22, 2015

Picture a thermostat in a homemade by a company leveraging the Salesforce ecosystem. While this wasn’t introduced at Dreamforce 2015, we saw a lot more partners showing off apps, Salesforce communities, and components developed with Salesforce Lightning. What were the Dreamforce 2015 moments that most inspired or entertained you?

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Convince & Convert

JULY 23, 2015

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts. hRAIAWXdi4.

Paid Search Agency 144

Paid Search Agency Companies Word of Mouth Social Media 144

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. NOTE: 70% of companies that have social analytics are still not using it!

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Onalytica B2B

MARCH 18, 2015

The FDA (Food and Drug Administration) recently approved the marketing of consumer genetic testing company 23andMe’s test for Bloom Syndrome , which allows for risk-based family planning. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Mapping the community.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Convince & Convert

NOVEMBER 6, 2015

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Lean Cuisine (@LeanCuisine) October 27, 2015.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. CooperKatz & Company. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). Idea Grove. Global_Alliance.

PR 100

PR PageRank Branding Brand Identity 100

PureB2B

OCTOBER 14, 2016

5000 list , an elite ranking of the country’s fastest-growing private companies. The post PureIncubation Named to 2015 Inc. Magazine’s annual Inc. From our family, we would like to thank each and every one of you for believing in us, 3 years in a row. Watch the video below and allow us to say thank you from the bottom of our hearts!

Video Marketing 62

Video Marketing Companies 62

Marketing Insider Group

JANUARY 19, 2016

The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel.

eCommerce 100

eCommerce Paid Search Agency Content Marketing Companies 100

The Forward Observer

DECEMBER 8, 2023

With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value. Best-selling leadership author and business growth consultant Scott K.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. It was taken private in 2015 for about $5.3 Why we care.

Acquisitions 59

Acquisitions Marketing Management CRM Paid Search Agency 59

Crimson Marketing

MAY 1, 2015

B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. The Buying Process is More Competitive. It allows you to position your business as a valuable ally and, in the process, create loyal lifetime customers.”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100