KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Social integration is happening, particularly for businesses. Are they only searching in Google?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. There’s a decent amount of data available, from your top performing content, influencer information, along with follower growth and hashtag tracking. Pixlee’s free offering will give you weekly reports on your Instagram accounts.

Analytics 95

Analytics Tools Best Practices Tagging 95

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. This strategy is based on the WPO framework and supported by metrics that inform decisions about budget allocation and tactics.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Buzz Marketing for Technology

OCTOBER 18, 2013

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Forge meaningful social relationships. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Sounds like my kind of social networking. The New York Times published a piece around the ongoing debate about the impact of social networking on our society.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. While this example is, thankfully, easy to spot in reporting, after implementing the solution outlined below I found traffic from Twitter reported with a wide variety of labels, some of which originally appeared in Google Analytics to be emails or even different social networks!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hubspot

MARCH 26, 2015

These people want actionable, bite-sized information, even if they fall into the youth category. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. In fact, a key strategy for growing Warby Parker was utilizing Twitter as a customer service outlet.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Scoop.it

JULY 21, 2020

Here’s why: US-based data revealed that desktop media consumption slightly lowered from 2013 to 2019 (144 and 128 minutes respectively). Mobile curation is even more important when you consider the amount of time people spend specifically on social networks when they’re on the go. Select the Scoop.it icon from your options.

Curation 66

Curation Content Mobile Marketing Social Networks 66

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Hubspot

JANUARY 2, 2013

So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. It's often enough that you won't overwhelm them with information, but will be just enough to keep them regularly engaged with your organization. Good luck! 2) "I will start blogging.".

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Customer Experience Matrix

OCTOBER 30, 2014

It can handle pretty much any type of data and includes advanced natural language processing to extract information from text. maintains a database of information it has loaded from source systems. The company was launched in 2013 and has some modest venture funding (published figures range from $2.5 external data. automation.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. What is Social Selling? To me, social selling is simply the process of helping social buyers become customers. Social + Content = Personal Branding Success. Or what conferences are you attending this year?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Quintly is a dashboard tool that covers several social networks. There’s a decent amount of data available, from your top performing content, influencer information, along with follower growth and hashtag tracking. Pixlee’s free offering will give you weekly reports on your Instagram accounts.

Analytics 85

Analytics Tools Best Practices Tagging 85

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. Gartner estimated last year that by 2014 “ failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.”

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Short-form video applications, be they TikTok or Instagram, give marketers the opportunity to engage with audiences who are not available through traditional media outlets and social networks: primarily younger consumers.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

markempa

JULY 29, 2013

Web users in every age bracket, ranking only beneath shopping and social networking in popularity. Boost awareness, visibility and reach – share product information, training, tips, or instructions with demos or video tutorials. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We’re seeing a lot of computer-based attempts to get us the “right” information, algorithms designed to decide for us whether content is quality or not. Four Your Information. Listen Now . Tweetable Moments.

Personalization 136

Personalization Social Media Skype Blogger 136

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. jack (@jack). March 1, 2018. Source: WABetaInfo.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Marketing Insider Group

APRIL 25, 2013

Second, more than one billion people are engaged in social networks today. By 2013, more than 15 billion devices will be capable of connecting to the Internet, from cars, to washing machines, to the clothes we wear. Third, the way the information is created and consuming has changed.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Biznology

MAY 19, 2014

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 41% of customers are winning customers using social media (source: Search Engine Journal).

Social Media 80

Social Media SEO Media Youtube 80

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. Their salespeople can then consume the information in the office, on a plane, or in between sessions at a tradeshow. DataSift Who is Datasift?

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity. This will help you store useful information such as names and links to the profiles of members, applicants, invitees and banned members.

Google 109

Google Ideal Customer Profiles Profiling Communities 109