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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Short-form video applications, be they TikTok or Instagram, give marketers the opportunity to engage with audiences who are not available through traditional media outlets and social networks: primarily younger consumers.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. This is set to reach 12% by 2013. Source : eMarketer.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

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