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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Monitoring this over time will give you an indication of changes in brand awareness.

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Web Design for Multi-location Businesses

ATAK Interactive

A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. Location Based URLs. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. In response, searches are becoming more geo-specific.

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2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Facebook recently cracked down on clickbait posts that display a fake “play” button to trick people into clicking on a URL, which may explain part of the dip. That ship sailed around 2011. This latest update is huge news for two crucial reasons. Link posts are on the decline. But that isn’t the whole story.

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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. A QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics. Add this by: Using Google’s URL Builder Tool. Utilize UTM Codes for Campaign Tracking.

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Utilizing UTM tracking codes within campaign destination URLs is critical to the accuracy of Google Analytics. Add this by: Using Google’s URL Builder Tool. Utilize UTM Codes for Campaign Tracking.

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Timing is everything in social media marketing

Biznology

So, if you’re going to use an inline URL, it won’t be clickable, so you’ll either need to activate the post using Instagram’s advertising tools; or, you need to make sure the URL is simple and easy enough to remember (because select, copy, and paste isn’t always possible, especially via mobile).