B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

Tim Campos, CIO of Facebook, showed how the social networking giant uses Salesforce.com to make human resources functions like performance reviews more social by integrating an employees internal social graph.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


The 10 most common website SEO mistakes by iMedia Connection The brilliant Rebecca Lieb recounts an experience reviewing a website that was “attractive and functional, but also a textbook example of the 10 most common errors seen among non-SEO friendly website builds.”

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

Book Review: The Power of Strategic Commitment


Book Reviews Marketing Strategy Alan Weiss Apple Computer book review Gershon Mader Josh Leibner leadership management strategy organizational success Quantum Performance Six Sigma Summit Consulting Group The Power of Strategic CommitmentMany books fail to live up to what’s promised on their covers: exciting title, raving blurbs, boring content.

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2011 #Nifty50 Top Twitter Women

Ambal's Amusings

Mothers Day 2011 was indeed a special day. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the " 2011 #Nifty50 Top Twitter Women " list that Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced.

Book Review: Marketing in the Age of Google


Book Reviews Search Engine Optimization (SEO) book review Google queries how social media marketing affects search marketing in the age of Google organic SEO percentage of small businesses with websites PPC search strategy search trends SEO reporting metrics taxonomy of search types Vanessa Fox

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4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

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Book Review: Escape from Cubicle Nation


Book Reviews author Jim Collins book review corporate culture Escape from Cublicle Nation Guy Kawasaki High Council of Jedi Knights how to write a business plan Michael Bolton Office Space Pamela Slim Steve Jobs writing a business planPamela Slim’s Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur is the bible for the self-employed—and those burned out on the corporate world who’d like to become independent.

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Review: Six Small Business CMS and Web Marketing Systems


FTC Disclosure: Webbiquity has no affiliate relationships with any of the vendors in this review. Cool Web Tools Email Marketing Marketing Automation and Demand Generation Website Design Adobe Business Catalyst CMS CRM customer relationship management Drupal ecommerce tools email marketing ePROneur Genoo Joomla lead nurturing LightCMS marketing automation review reviews Solution Toolbox Squarespace web content management systems web marketing systems WMS WordPress Tips

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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?

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B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.

Eloqua Book Review: Likeable Social Media

Modern Marketing

As always, every Eloqua book review ends with a twitter list of all the characters and companies that made this book possible. Social Media advertising B2B B2C book review business Dave Kerpen Eloqua Facebook Likeable Media likeablebook LinkedIn marketing Twitterby Andrew Moravick | Tweet this In a recent TechCrunch article , Gary Vaynerchuk mused that, “99.5 percent of social media experts are clowns.” Though enjoyably up-beat, Dave Kerpen is no clown.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

Book Review of Ruth Stevens’ Maximizing Lead Generation


I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Image by shutterhacks via Flickr.

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Don’t be afraid of fake reviews


” And some of you are especially adamant about this when it comes to reviews of your business or your products that you just KNOW are fake. Let’s say that you have the power to even determine which reviews are fake and which ones are real. Image via CrunchBase.

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Content Marketing Predictions for 2011 - Content Snacking will be the Vogue

Ambal's Amusings

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Reviews

Book Review: “Successful Selling” by Matt Heinz

Modern Marketing

Book Review: “Successful Selling” by Matt Heinz is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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12 (of the) Best WordPress Guides and Plugin Reviews of 2011


WordPress Plugin Compilations and Reviews. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives?

Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap.

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Book review of Marshall Sponder’s Social Media Analytics


So, if you are looking for a critical review, look elsewhere. Image by mima_flickr via Flickr. If you don’t know who Marshall Sponder is, it’s time to find out.

The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. But even we were surprised by the amount of praise the ProBook garnered.

Be Everywhere Online – Without Your Foot in Your Mouth


Book Reviews Marketing Strategy book review buying process Kristin Zhivago revenue growth Roadmap to Revenue selling social media conversations tools for sales peopleGuest post by Kristin Zhivago. Tom is right.

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My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

Review of Social Marketing to the Business Customer


Image by ShashiBellamkonda via Flickr. I've read each one of Paul Gillin 's books and you should, too, including his latest (with Eric Schwartzman ), Social Marketing to the Business Customer , a fast-paced ride through the specialty of using social media for B2B companies.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

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Best Cool SEO Tools of 2011


The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush. Jason Hennessey offers mini-reviews of half-a-dozen useful SEO tools, including Majestic SEO , Raven Tools and SEMRush.

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How HubSpot Rocked 2011: A Year in Review


We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. million leads in 2011. HubSpot in 2011: A Timeline.

Nine Expert Guides to Local SEO


Brett Duncan explains how local search works, then offers tips on using links and reviews to optimize a site and “take control of your online reputation.&#.

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Book Review: Guy Kawasaki's Enchantment


Free eBook: 2011 Facebook Marketing Guide. When Guy Kawasaki gave me the opportunity to read his new book Enchantment before it was released, I jumped at it. It turns out, my excitement wasn’t let down. The book is great.

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

Take our book reviews – please. (Why Periodically we review a must-read B2B marketing or social media book on this blog. But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content. Eloqua book of book reviews.

How Viral Marketing Can Kill You

The Effective Marketer

Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011.