Five Takeaways from Advertising Week 2023
Digilant
NOVEMBER 8, 2023
Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. So, if “premium content” isn’t garnering premium results, what is premium?
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