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Five Takeaways from Advertising Week 2023

Digilant

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. So, if “premium content” isn’t garnering premium results, what is premium?

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. It captures replies and uses AI-based natural language processing to classify them, distinguishing answers that indicate interest from out-of-office messages and clear rejections. Lead Genius is a good example.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce Marketing Cloud

FedRAMP has evolved since its launch in 2011 to include standards for all levels of cybersecurity under the classified/national security level. FedRAMP is the U.S.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

I know you''re wondering by now whether I’ll classify AutoPilot as a Customer Data Platform. AutoPilot was founded in 2011 and introduced the first version of its system in 2013. (There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.)

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What You Need to Know About Google’s Helpful Content Update

RebelMouse

However, it will take months for Google’s classifier, the AI feature that determines which content on the web is deemed “helpful,” to validate every page on the web that’s eligible for this update. Since the helpful content update is likely already underway, it may be too late to make changes to your content.

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idio Does Sophisticated Content Recommendation

Customer Experience Matrix

It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy. The natural language system classifies content without users tagging each item, a huge labor savings where massive volumes are involved, and can handle most European languages.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. In their research they also classify companies according to their results in email marketing usage. The report has more interesting stuff and I suggest you spend a few minutes reading it.

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