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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. There you have it, 10 great reads to wrap up your 2023. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Alright, now the list.

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Five Takeaways from Advertising Week 2023

Digilant

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

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Help Us Fuel Email Research: 2023 State of Email Service Providers (ESPs)

Litmus

The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below. Originally published on February 3, 2023. Last updated May 26, 2023.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. And remember: Be useful.

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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

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5 reasons why the martech landscape will reach its peak in 2024

Martech

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. In Q3 2023, martech investments went down significantly. In 2023, that number was one out of 10.

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How Taking the State of Email Workflow Survey Helps Other Email Marketers

Litmus

The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspects of the email geek community. The more we offer knowledge to one another about how we go about our work, the better we all are for it.