Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!),

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. There are four types of conversions that you can set up with Baidu Analytics: pages of actions, events, visit duration, and the number of page views. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

B2B Marketing Directions

AUGUST 1, 2021

In other words, survey findings may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other. The following chart provides an amusing example that illustrates why this principle matters.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Do you know how much to spend on your B2B marketing budget in 2009? Or how to split marketing programs budget between investments such as events, advertising, and PR? On slides 16-26, Michael also gives key benchmarks that are essential to help you plan your B2B marketing budget in 2009. (In average (2.6% for hardware, 5.1%

Forecasting 48

Forecasting Advertising Benchmark CMO Budget Programs 48

Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. As mentioned above, a Twitter user came up with the idea to help him and other participants categorize their tweets surrounding a topic, whether event, conversation, or otherwise.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. This could be a good stepping stone for a promising young Marketing Coordinator, for example.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Walker Sands

FEBRUARY 23, 2023

For example, a desire to “increase audience engagement” isn’t specific enough. To understand how this translates to application, let’s consider two real-world examples. A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Establishing well-defined goals can make or break your rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

The Effective Marketer

AUGUST 5, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

NOVEMBER 30, 2009

The videos on their website (embedded below) are some great examples of what they mean. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 10, 2010

For example, don’t let your brand mascot share the spotlight with other characters. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. How can a company’s history be used effectively?

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

AUGUST 30, 2010

link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Vidyard

JANUARY 15, 2020

Interview videos can be sprinkled throughout your website, in customer testimonial hubs, on landing pages specific to the related product or event, or even the “About” section. That could take the form of facts from an expert, or an authentic account of an event or experience. It’s from 2009, but her advice still rings true.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

ClearVoice

APRIL 20, 2021

Company news/announcements/events. Here’s a great example of a local HVAC company providing a special within their Google My Business Posts: Their offer is timely, eye-catching, and yes, we’re all sneezing here, so why not? You could also list or feature some local events, especially if you’re playing a role in them.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” What else have you dealt with in a trade show environment that can tell me that I will be able to trust you with my events? The question about trade shows above, for example. The problem with this answer is that is very limited. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. I hope these simple tips will help you with your webinar initiative! United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58 In this podcast, Ill tell you her secret. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Customer

MARCH 31, 2021

Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. Any company planning to attain this by investing in a loyalty plan should follow these directives inspired by the GameStop stock event. If You Bend The Rules of Investing, Expect Limited Rewards.

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). A recent example of this is the suspension of the NBA’s season, which ultimately impacts many parties. Advertising Models During COVID-19.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Vidyard

FEBRUARY 10, 2021

Website Interview videos can be sprinkled throughout your website , in customer testimonial video hubs, on landing pages specific to the related product or event, or even the “About” section. That could take the form of facts from an expert, or an authentic account of an event or experience. How to Make an Interview Video 1.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Adobe Experience Cloud Blog

NOVEMBER 28, 2009

Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. At this event, Virgin America’s Porter Gale described the many ways they use Twitter to reach their audience. Promote their brand - they share news of their company and events. Product management - they changed what beer they carried because of Tweets.

Twitter 48

Twitter Paid Search Agency Effectiveness Marketing Management 48

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Digital B2B Marketing

MARCH 27, 2013

billion business in 2009 ( source ). So, if you must keep giving out tchotchkes, here are a few guidelines that will improve the chance they will be noticed, appreciated and earn a spot on the recipient’s desk or in their life (with examples, good and bad, from my recent experience): 1. The promotional product business was a $15.6

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Biznology

FEBRUARY 22, 2012

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. For example, 2010 generated $43.4

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Only then will you be able to really make a good decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Like Be the first to like this post.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

JANUARY 13, 2015

In a 2009 study , researchers examined the intimate language made up of nicknames and code phrases and found that this intimate language correlated highly with stronger and more resilient relationships. For example, reddit.com has a large community of fellow “redditors.” Shortening names is part of our nature.

Communities 158

Communities Ad Building Customer Satisfaction Loyalty 158

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. To help you get started, I’ve put together a simple spreadsheet (with example data). How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120