The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. United States License.

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markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

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Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

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The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 United States License.

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Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” What else have you dealt with in a trade show environment that can tell me that I will be able to trust you with my events? The question about trade shows above, for example. You can follow any responses to this entry through the RSS 2.0

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Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. Like Be the first to like this post.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58 In this podcast, Ill tell you her secret.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

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Training Planning Marketing Budget Creation Work Management 100

Scoop.it

JUNE 6, 2019

This will keep you up to date with events and current affairs in your niche. As an example, here are some topics I’ve set up Google alerts for. Add your favorite blogs and websites to an RSS feed, and sift through to find content from them that would be valuable to your audience. This isn’t automated but it’s an option.

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Curation Marketing Automation Services Content SMS 89

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

You can follow any responses to this entry through the RSS 2.0 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

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RSS Paid Search Agency Advertising Agencies PR 118

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. To help you get started, I’ve put together a simple spreadsheet (with example data). How can you leverage events?

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Buzz Marketing for Technology

JUNE 23, 2009

For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that! Throw an Event Facebook Events are a great way of getting people together virtually or in person in support of your local business, brand or product.

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Content Standard

JANUARY 25, 2018

” Users could connect with other users, join chat groups, organize events, and post photos. In 2009, when I began my career managing social media marketing for clients, it was very simple. A great example of a brand who “gets it” is Reebok. Social Media Evolution.

Social Media 79

Social Media Social Marketing Work Management Marketing Management 79

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. It is measured by using Event Tracking in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

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Webcast Lead Generation Webinar Metrics ROI 120

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. In general, this is a good example of how design is improving the modern white paper. You can follow any responses to this entry through the RSS 2.0

Paper 40

Paper Best Practices RSS Landing Pages 40

markempa

JUNE 7, 2005

« RSS Your Press Room for better search engine visibility | Main | Process Mapping is an essential step to measuring Lead generation ROI » Closing the loop to improve lead generation performance Whats the power of closing-the-loop? For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

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Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up.

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Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I once calculated time spent blogging vs. number of RSS subscribers. This way, you're not just looking at how many are listening to you, but how many are listening and find your stuff valuable.

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Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat. www.web-privacy.edu.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Examples of Buyer Hubs are BuyerZone and VendorSeek. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

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Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. includes slides & worksheet) [link to post] (RT @jaybaer) #smaz – Posted using Chat Catcher [link] Park Howell Sorry I missed you at today’s event. Then this is the blog post for you.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. for B2C retailers and $1.93 b2bmarketing

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Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird. link] Meryl K.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! We’ll see.

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Marketing Funnels Top of Funnel Work Management Planning 100