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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. Makes sense.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

This article was originally published on LinkedIn. Sales Director, Kaon Interactive Europe. I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. By Thomas Scheerder. I love this expression, and I live by it!

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load. – Ben, Creative Director.

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3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Here is a proven system to use LinkedIn for B2B sales leads and prospecting.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

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The real and complete history of social media marketing

illumin

AOL grew exponentially and by 1995 had an estimated 3 million users worldwide (thanks to an aggressive floppy disk campaign spanning years), interacting through email, forums, and chat rooms. This new platform was quickly followed by MySpace and LinkedIn in 2003. In 2007 to 2008 Twitter also introduced Promoted Tweets.

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B2B Reads: Speak with Clarity, Taglines, & Brain Limitations

Heinz Marketing

LinkedIn to B2B Marketers: It’s Time To Build Your Brand. But the data shows that they should spend more time building brand awareness, according to a study released by LinkedIn’s The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia. Thank you for the great read, Art Petty. Leverage Passion or Pay?

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