B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. Generic and vague subjects will ensure your email ends up unread and in the trash.

Email and Video: Tactics you can use Today

Anything Goes Marketing

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. It's much easier and safer to make the image a link in the email to the actual video player.

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. and EMEA markets, for B2C and B2B campaigns.

Silverpop Acquires Vtrenz

Customer Experience Matrix

Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. This is the third recent acquisition by a email service provider—the others being Kefta by Actiom Impact and Loyalty Matrix by Responsys. It’s pretty clear to me that that the major email providers will all need to expand in this direction.

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Acxiom Digital Buys Kefta for Web Page Personalization

Customer Experience Matrix

Today , email specialist Acxiom Digital announced it is purchasing Web targeting specialist Kefta. The Acxiom Digital / Kefta match up is somewhat more interesting because it combines email and Web channels. Judging by the results of other mergers, it will take quite a bit of effort—perhaps even a complete rewrite—to run both delivery systems from a common campaign manager. And let’s not forget that Web and email are not the only online channels.

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Adding a Feedback Survey to an Email

Anything Goes Marketing

Should you or should you not place a survey (form) in your email? It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. This email goes beyond adding forms to your email. Adam makes the point that you don't need to add a form to an email but you can use links that make it appear like you've added a form.

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Email Personalization Tip: Improve Response Rates

Anything Goes Marketing

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. Selling the email as a forward. This made the email more authentic. Tags: email marketing

Get Rid of Your Marketing Database Deadbeats

Anything Goes Marketing

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. As reported by MarketingVOX " The move was made to create a more engaged and active recipient pool after discovering that the high volume of emails was diluting its brand instead of building equity." Tags: email marketing

Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI? Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized?

Google AdWords Average CTR and Best Practices

WebMarketCentral

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media.

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7 Best Customer Thanksgiving Email Templates to Inspire You

Hatchbuck

When it comes to email marketing for Thanksgiving, you don’t have to reinvent the wheel. Here are six of the best email template sites to get your holiday campaigns rolling: 1. Stripo Email. This email marketing site offers a variety of Thanksgiving templates for free.

How To Win The Markie Award

Modern Marketing

Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. The Markie Awards recognize only the most innovative and successful marketing campaigns.

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A Guide to Animated GIFs in Email

Litmus

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. of email marketers said that they’re using animated GIFs at least sometimes in their marketing emails. You can check out the full email and its code here.

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Email Safe Fonts That Look Great on Every Device

Delivra

Even though it may seem like a small decision, your choice of font is something that impacts the entire presentation of your email. To try and light the way for this deceptively small decision, here is a list of email safe fonts that look great on every device.

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Are voice assistants the future of email marketing?

Litmus

With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Back in December, Kevin Mandeville wrote about how Alexa reads emails (with tons of examples to listen to). More recently, Jenna Tiffany wrote about verbalizing emails on the Only Influencers blog , a post that’s spurred a lot of discussion in the industry. This is where email marketers should be focused.

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7 Tech Trends in Email for Marketers

Marketo

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. A Glimpse Into Email Advancements. In 2007, the first-generation iPhone was announced. Source: Really Good Emails ).

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions. Benefits of Video in Email. Video Email Marketing Statistics.

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5 Futuristic Email Tactics You Can Implement Today

Marketing Action

Email marketers often have a hard time staying ahead of the curve. And yet, it’s scary to try something new – and who has the resources to come up with new email marketing strategies day in and day out? Behavior-triggered email. Email lead nurturing programs.

Looking Back at 300: Top 10 Posts

WebMarketCentral

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Leads can enter from channels other than email. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.

Transitioning from Service Provider to Value Generator

Measure Up Marketing

You know, the “1-800 I need a presentation, brochure, case study, or email campaign NOW” marketing organizations that takes urgent requests and turns on a dime? . You know you’re a marketing organization that operates as a service organization if your day-to-day work primarily involves converting inputs (requests) into desired outputs (presentation, campaigns, collateral, etc.) Are you one of those superhero marketing organizations?

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics.

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. Results from all these channels are managed through a unified campaign structure, which creates a hierarchy of campaigns and subcampaigns to allow channel-level rollups. Campaign data includes budgets, actual costs, and revenues imported from sales opportunities.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. A more recent post here explained how to create a cool graphic social media email signature. #3:

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

For us, that’s being someone who we don’t know or isn’t in our database, or maybe we have an email address because you joined us on a webinar, or downloaded a guide or something, and you move into a two-week free trial. Not all of them are videos, but some of them are, and so, we have videos in some of those emails. To me, personalized is when Netflix sends me that email that says, “Hey, Ethan. So, fortunately for me, this is now like, 2007, 2008.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

For us, that’s being someone who we don’t know or isn’t in our database, or maybe we have an email address because you joined us on a webinar, or downloaded a guide or something, and you move into a two-week free trial. Not all of them are videos, but some of them are, and so, we have videos in some of those emails. To me, personalized is when Netflix sends me that email that says, “Hey, Ethan. So, fortunately for me, this is now like, 2007, 2008.

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