Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. These include your website and blog, your newsletter and your social networks. You need to think in terms of your commercial, corporate and employer brands as a whole. You have to stop working in silos as if brands were separate entities. What is B2B branding?

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. Norms not designed to serve an information thirsty workforce, fully digitalized and addicted to social networks. The Internet police state was patrolling in full force.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

DiscoverOrg

JANUARY 22, 2019

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. In fact, 25% of C-level execs aren’t on the networking site, either.) has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Some thought it was brilliant. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

NOVEMBER 10, 2015

And, creating excellent and consistent New York Times-quality editorial content that seeks to edumicate your dummer-n-dirt future clients is a reward in itself because the more you compel, edutain, and bemuse both the Google Searcher and the Social Network Curator, the more Google will prioritize your content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

FEBRUARY 14, 2010

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you’ll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. And, does solving one set of problems inadvertently create others?

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Brightedge

APRIL 27, 2022

Navigational - Keywords like “Wikipedia” and “Bing” from users that want to visit a specific website have navigational intent. Unlike off-page factors (links, brand mentions, social network shares, etc.), Examples include “blue dress,” “GUCCI handbag,” “running shoes,” and so on.

SEO 64

SEO Effectiveness Allocation Keywords 64

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Webbiquity

APRIL 14, 2015

2 Social Network, Ghost Town Or Key Driver Of Local Search? Jeremy Walker writes that regardless if its shortcomings as a social network, “Google+ sits at the center of local search.” Fast SEO Competitive Analysis by Search Engine Watch. ” Local SEO Guides. Google+: No.2 by MediaPost.

Keywords 100

Keywords SEO Research Resources 100

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. Social networks are all about relationships.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. Actually control. There’s the rub. What you need to do is armor-up, soldier! It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Writing on the Web

MAY 4, 2011

James Surowiecki: When social media became news : Most of us spend a pretty good part of the day using social media, whether it’s reading blogs or using social networking sites. You’ll get a chance to see why watching TV on the web can be so much more engaging.

Social Media 100

Social Media Media Wikipedia Digg 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Writing on the Web

AUGUST 29, 2012

Neuromarketing blog and Neuromarketing social networking site on Ning. My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Harvard Business Review blogs. Of course, this varies. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. tags: Social media sites, Alexa rankings, Web 2.0

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Marketing Insider Group

JANUARY 17, 2013

If you have an online profile on any of the major social networks, you have a Klout score. So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). Look for a connection between the approaches you might take on social channels and the impact on your score.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. But there are other challenge for large global organizations.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). By failing to deal with organizational change, many social and digital marketing programs prematurely meet their deaths. To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JULY 16, 2012

Photo credit: Wikipedia. We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Without a doubt, yet to be discovered new digital and social technologies will introduce new buyer behaviors and social buying dynamics.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Webbiquity

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). This will give you a rough benchmark for your own social media activity (if you already have an active program) and will help you identify any positive outliers—competitors who are far more successful than average in social media—to take a closer look at.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? Additionally, social selling should also influence the following sales metrics: sales revenue, appointments, social network metrics, and social influencer scores.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Buzz Marketing for Technology

JUNE 27, 2008

Social Networking Application. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. waybackmachine. Wiki pages. ray_ple.vym.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Hubspot

MARCH 26, 2018

Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. To ensure that your links on a webpage -- whether external or internal -- actually work, consider Check My Links. Your link building queue looks like this: Image via BuzzStream. Moz's Pro Tools.

SEO 101

SEO Tools Domain Wikipedia 101