Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Build a Keyword List First, you need to know what you’re working with. You’re also feeding Google’s content signals the clusters of content they’re trained to spot and boost in search results.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Convince & Convert

JANUARY 4, 2024

We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. The magic happens when you find the sweet spot between the two. They honed in on their USP of creating & working differently as a Gen Z company. Take for example, NinetyEight : a Gen Z Marketing Agency.

Trends 143

Trends Lead Scoring Lead Ranking Branding 143

Martech

OCTOBER 13, 2023

In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act. Take the time to verify the words/phrases/themes that you should bid on. You still must do the work and develop real, meaningful content.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Marketing Insider Group

FEBRUARY 14, 2023

It’s so easy to get hung up on the perfect way to get your point across and get a click with just a handful of words. Add an element of scarcity (only 3 spots left!) The vocabulary you use here matters, remember you only have a handful of characters to work with. Work smarter, not harder, right? So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

JUNE 15, 2021

Get Explicit Consent From Every Influencer You Work With. You can work through the legalese later; early on, it’s more important to establish rapport. Standardization is the word of the day here. Don’t Work With Influencers Who Want to Skirt Disclosure Regulations. Of course, you’ll want to do it right the first time.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. The old “shotgun” approach to cold emailing won’t work anymore. At my agency, we prefer a hands-on method to keep our database spot-on. Simplified unsubscription.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Bionic

DECEMBER 9, 2022

Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Get a List of Ad Spots with Problems. See Ad Spots Details.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Trade Press Services Newsletter

NOVEMBER 2, 2022

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Even if you are working with a written plan, marketing is an ever-changing arena, and now is the time to reevaluate and refresh your plan for the coming year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Webbiquity

JULY 21, 2020

Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them. The tool will use its proprietary AI engine to recommend specific words and phrases to animate in the video. Who knows? A robot may take your job someday in the future. Simply copy and paste your text into the Squigl platform.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Digilant

AUGUST 10, 2021

Although the 30-second audio spot is common, it may not perform the best for every advertiser. Shorter spots of 10-15 seconds can be a more effective way to hold listeners’ attention. Roughly 40 words for a :15 second ad. About 85 words for a :30 second ad. Remember: keep your ad short and concise.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Sword and the Script | B2B

MARCH 26, 2024

Mathematically, that works out to about 209 C-suite respondents. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Convince & Convert

JANUARY 4, 2024

We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. The magic happens when you find the sweet spot between the two. They honed in on their USP of creating & working differently as a Gen Z company. Take for example, NinetyEight : a Gen Z Marketing Agency.

Trends 78

Trends Lead Scoring Lead Ranking Branding 78

Salesforce Marketing Cloud

APRIL 11, 2022

Almost nobody loves it, yet somehow sneaky business terminology rears its head within your otherwise wonderfully relatable copy and conversations at work. But do you hear words like this in the occasional corporate meeting? Use words that represent the way you talk to someone in your family. Sweet spot. Business jargon.

Examples 98

Examples Bandwidth Deliverability Copywriting 98

Martech

DECEMBER 5, 2023

We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.** Secure your spot now to unlock the full potential of your email marketing campaigns.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Buffer

MAY 10, 2022

So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it. It wasn’t easy, but I made it happen: About a year and a half since launching, Dog Spotted has a thriving community of over 15,000 dog parents.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Unbounce

APRIL 15, 2021

Yeah, that’s the word for it. That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). They reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. Interesting.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Martech

JANUARY 11, 2022

” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform. In other words, empathy doesn’t reduce to caring and compassion. ” Read next: Why community could be the next big thing in marketing.

B2B Thought Leadership 120

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 120

Contently

MARCH 1, 2022

The word “plagiarism” comes from the Latin “plagiarus,” meaning “kidnapper; seducer; plunderer.” ” In 80 AD, the Roman poet Martial was hardly flattered by the mimicry of fellow bard Fidentinus when he accused the contemporary of ripping off his work and taking credit for it. .” Copy-paste ad infinitum.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Martech

FEBRUARY 20, 2024

In other words, this type of CTA highlights the specific value your leads might get from your offering. Especially if you add some data or numbers to support your words and show you can deliver tangible results. I literally can’t imagine the situation value won’t work. It’s about your potential clients, not you. Set deadlines.

Urgency Marketing 101

Urgency Marketing B2B Allocation CAN-SPAM 101

Martech

SEPTEMBER 16, 2021

Yet much of advertising and marketing is stuck in the past, showing women less frequently, with fewer words spoken, less often in positions of authority, but more often shown in a sexual light, according to a recent study by the Geena Davis Institute on Gender in Media (GDI). That cliché creates a huge blind-spot. Victoria’s Secret?

Advertising Agencies 119

Advertising Agencies Lead Scoring Lead Ranking Opt-out 119

Contently

JANUARY 24, 2023

They must work together. In July, a Google executive reported that about 40% of young people use TikTok and Instagram instead of Google to look up local lunch spots. Trend #3: The customer is the hero of your story Consumers don’t want to take your word for how great your brand is. Build your community.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization.

SMB 105

SMB Planning Elasticity Advertising Agencies 105

Engagio

JANUARY 10, 2024

After working with hundreds of clients across a myriad of industries, Mark and his team have some pretty unique capabilities. What three words describe Demandbase Technical Consulting best? Confident : I like the word confident because it’s essential for building credibility and rapport with our clients.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

ClearVoice

SEPTEMBER 12, 2022

It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. It also involves looking at the processes behind each metric so that you know what’s working and what’s not. Short-tail keywords are one or two-word search terms that are very hard to rank for.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Bionic

JANUARY 20, 2023

The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. With it, you avoid hours of manual work. When your ads launch, your work is just beginning.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

ClearVoice

JUNE 7, 2021

Occasional mild errors, such as misspelled words or misplaced punctuation marks, probably won’t have a significant impact on your audience or prospects. Add apps, browser extensions, and tools such as the Hemingway App or Grammarly to help you spot grammatical errors and typos as you work on your posts. Leave whitespace.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

ClearVoice

OCTOBER 25, 2020

You hear the word tossed around in chatty writer’s groups and on sassy author profiles. Merriam-Webster says… A wordsmith is someone who works with words, or an especially skilled writer. Merriam-Webster says… A wordsmith is someone who works with words, or an especially skilled writer.

Sample 95

Sample Act-On Profiling Creativity 95

Optinmonster

APRIL 6, 2023

Yes, those few words have a surprisingly strong impact, and they need to be spot-on. They are often positioned at a noticeable spot to convert the reader into a customer, subscriber, or engaged user. Here’s a helpful list of over 700 power words to get you started.

Conversion Rate 70

Conversion Rate Conversion Examples Click Rate 70

nDash

JULY 14, 2022

Of these writers, how many are positioned to work with you on terms that make professional sense for everyone involved? In other words, we are both versatile and focused. For example, consider healthcare providers and the law firms that work with them. In other words, professionals come here and stay. That said….

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

ClearVoice

NOVEMBER 1, 2021

There are those who have a full book of work and they love the work they do. There are others who are perpetually looking for work and taking on work they don’t actually enjoy. Five years later, I run my own content marketing firm where I regularly hire and work with writers. Stop accepting the work you don’t want.

Content 118

Content Thought Leadership Work Management Practices 118

DAGMAR Marketing

MARCH 29, 2022

Dagmar Marketing is thrilled to be mentioned alongside several other local companies in the list of Jacksonville’s 2021 Best Places to Work. Continue reading to learn more about the Jacksonville Business Journal and how Dagmar earned its spot on the list. Our agency is a great place to work not only in Jacksonville, but anywhere.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Word of Mouth Best Practices 98

Unbounce

MAY 29, 2020

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. If you work for an agency, you know this already. More syllables and more words means more… harder. It’ll open in a new tab.).

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. The best way to advertise is through word of mouth and advocates in the community will do that. Influencers and advocates are the ones spreading information about your company through word of mouth. The influencers are bloggers, speakers, and authors.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

ConvertKit

OCTOBER 28, 2020

There are two parts in our method to help you name your newsletter—an associated word brainstorm and plugging your terms into creative naming formulas. Brainstorm words related to your content. The words you end up choosing have a significant impact on what potential readers assume about your brand. Khe Hy, founder of RadReads.

Newsletter 116

Newsletter Landing Pages Best Practices Ad Frequency 116

Optinmonster

JANUARY 9, 2024

Here’s how it works: You go to any text field in your campaign builder, and click on the button to improve the copy inside of that field. This process works for any type of text, of any length. 700+ Power Words: The Secret Sauce of Successful Copy Revealed! That’s it. But that’s not all. Our users come first.

Conversion Rate 72

Conversion Rate Optimization Conversion Copywriting 72