Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. Classification models.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Martech

APRIL 11, 2024

And now, the explosion of artificial intelligence in marketing. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. The rise of smart mobile devices.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. No sharing of company or customer data with the models. He laid out a framework for governance: “Prioritising data privacy. “Maintaining human oversight. .

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Stop chasing leads, double down on customers and top opportunities. Surround and co-create with your current customers.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 99

Marketing AI Allocation Zoominfo ROAS 99

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. How do you keep up with all those changes? How do you learn the optimal strategies?

CRM 108

CRM Work Management Marketing Management Marketing Automation Services 108

HG Data

MARCH 14, 2024

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets NetApp is an intelligent data infrastructure company that provides unified data storage, integrated data services, and cloud operations solutions to enterprise customers.

Paid Search Agency 62

Paid Search Agency Spending Service Companies 62

xiQ

FEBRUARY 24, 2023

Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit. They need to be able to clearly explain why their solution is the right fit and help the customer understand its value. AI is a game changer.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. Momos’ Momos 2.0 Get MarTech!

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Financial services CRMs are changing and so are the needs of customers. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions.

Work Management 102

Work Management Marketing Management CRM Service 102

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

HG Data

JULY 19, 2023

Unleash the power of HG Market Intelligence and analyze the true size of your market to make actionable, data-driven decisions!

Video Marketing 98

Video Marketing Marketing Business 98

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. The key themes to success were better training, simplified CX, and more hybrid centralized/decentralized decision intelligence.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 130

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel.

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty.

Features 112

Features Click Fraud Product Advertising Agencies 112

HG Data

JANUARY 17, 2023

HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view of market opportunities that can be used by strategy, product, marketing, and sales organizations for greater alignment, increased efficiency, and improved ROI.

Planning 98

Planning Marketing & Strategy ROI Marketing 98

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. and others for text, and DALL-E, Midjourney, and others for images.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. However, the key is not simply to target prospects blindly; rather, it’s essential to use AI to adapt to their behaviors and evolve with them throughout their customer journey.

Marketing AI 65

Marketing AI Classified Ads Analysis Domain 65

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 108

Marketing AI Marketing Management User-Generated Content Amazon 108

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. What is artificial intelligence? Generative AI is artificial intelligence that, in response to questions or prompts, uses a wide range of data sources to create new content, including text, video, and images.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Artificial intelligence isn’t new. What is new, though, is how accessible AI is.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

HG Data

JANUARY 18, 2024

2023 brought many exciting new solutions and innovations to HG Insights in the face of market challenges. Through it all we’ve known that, to be product-led, you need to be customer-obsessed.

Marketing Report 62

Marketing Report Product Marketing 62

Valasys

APRIL 24, 2024

It’s a solution that facilitates cross-departmental collaboration and innovation by breaking down barriers and providing personalized results based on user behavior. Its customization options adapt to evolving business needs, ensuring ongoing efficiency.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Martech

AUGUST 9, 2022

Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. The calls with common problems can be directed to automated solutions.

Marketing Management 112

Marketing Management Ad Exchange Paid Search Agency Touchpoints 112

Martech

SEPTEMBER 8, 2023

Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels. Cordial ’s Cordial AI provides marketers with generative, predictive and prescriptive artificial intelligence capabilities.

Amazon 121

Amazon Ideal Customer Profiles User-Generated Content Outreach 121

Albacross

NOVEMBER 13, 2023

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Ad Intelligence & Measurement. Privacy-Enhanced Data Collaboration. Ad Platforms. Why we care.

Marketing Management 100

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 100

ClickZ

FEBRUARY 26, 2024

This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The deep sales platform is a product of LinkedIn Sales Solutions, a division dedicated to enhancing the sales process through technology.

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. The digital services provider introduced TaskGPT, a customer service application for clients that uses generative AI.

Godaddy 103

Godaddy Planning Paid Search Agency Zoominfo 103

HG Data

APRIL 28, 2023

Download Our Latest Solution Brief: HG LinkedIn Connector LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights within LinkedIn Campaign Manager, empowering teams to boost engagement and conversions.

Linkedin 97

Linkedin Account Based Marketing Marketing Management ABM 97

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97