KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

Martech

MARCH 12, 2024

This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. And this spot shows how Background Remover is used for video production. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot.

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Oktopost

OCTOBER 2, 2018

Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work.

Marketing Attribution 94

Marketing Attribution Lead Ranking Social Marketing Touchpoints 94

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Spot the weaknesses. Spot their top performers. Additionally, in this age of connectivity, it’s vital to stay social. Because knowing where you stand sets the foundation for any analysis. Know your strengths. Find the gaps.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

SmartBrief - Marketing

FEBRUARY 6, 2024

A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. Nielsen’s Tina Wilson suggests focusing Super Bowl spots that complement regular, ongoing ad placements and running ads before, during and after the game. #2: That’s a hefty investment for brands.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Keep pages uncluttered so it’s easy for visitors to spot what they’re looking for. These should be specific to social media messages so when prospects click on the post, they land on a relevant page.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. No problem!

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Martech

OCTOBER 17, 2023

Social apps: Instagram. Threads, the microblogging social app launched by Meta at the start of the quarter, skyrocketed up the charts, reaching 150 million downloads faster than any other app in history. It climbed to the #3 spot after ranking as the #5 breakout app in the first half of this year. Games: Monopoly GO.

Spending 126

Spending Marketing AI Mobile Advertising Mobile Marketing 126

Zoominfo

AUGUST 3, 2020

Figure 1 : The nonprofit industry took the top spot by total investment amount. A large reason why stems from what is known as social impact investing. Impact investments aim “to generate positive, measurable social and environmental impact alongside a financial return,” according to the Global Impact Investment Network.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Marketing Insider Group

SEPTEMBER 6, 2021

This should lay out the narrative structure of a podcast, live video for social media, or even a pre-recorded lecture. Make sure to label these so that they’re easy to spot at a moment’s notice. Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Many other social media management or marketing automation tools also offer re-sharing features, too.

Social Media 179

Social Media Top of Funnel Media Marketing Automation Services 179

Marketing Insider Group

JUNE 29, 2020

An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. Social factors certainly impact our ability to attain this skill, but we can overcome our environments even when they are full of mean people who suck. You can now create something targeted and meaningful.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

SmartBrief - Marketing

JANUARY 29, 2024

Given the huge expense of advertising during the Super Bowl, with spots costing over $7 million for a 30-second ad, it is in a brand’s best financial interest to get as much out of its investment as possible. And it’s not 1984 – a time when social media did not exist. The early releases had a slight edge, averaging 2.93

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

The Forward Observer

DECEMBER 22, 2023

If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Marketing Insider Group

OCTOBER 18, 2023

The red spots are the most viewed areas, while the blue spots are quickly scanned information. Also, carefully fact-check Google results and social media reports. Readers start strong but scan the bottom of an article as attention starts to fade. So, avoid linking to Wikipedia, which uses anonymous posters and updates.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Webbiquity

MARCH 17, 2021

Misinformation can be incredibly harmful, and in the age of social media, PR professionals must lead to prevent widespread sharing of fake information. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. 3) Increased focus on corporate social responsibility (CSR).

PR 272

PR Trends Ethics Public Relations 272

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). But in the last few years, we’ve noticed more intuitive, DIY-style tools rising in popularity.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care. ” Will Google help X mark the right revenue spot? Powerful marketing.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. The game is only the start.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Marketing Insider Group

FEBRUARY 14, 2023

Add an element of scarcity (only 3 spots left!) Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Another pro-tip: include a social reference in your joke to let your audience know that you’re a real person who knows what goes on in the outside world. and urgency (offer ends at midnight).

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

SmartBrief - Marketing

FEBRUARY 11, 2024

Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter). Text-based CTAs: Simple hyperlinked text directing readers to specific landing pages or websites.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Pricing hasn’t yet been announced.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Martech

OCTOBER 13, 2023

Dig deeper: AI marketing automation: How it works and why marketers should care PPC: Paid search and social AI is also used in automated bidding for paid campaigns. Understand how your audience uses social media. Engage your humanity to fill in the blank spots. Or auto-targeting and AI ad generation. Develop your buyer personas.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. Use social listening to identify trends Monitor conversations and posts in your industry, especially involving thought leaders and influencers, to spot trending topics. LinkedIn is more than just a networking site.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Top Rank Marketing

APRIL 22, 2024

AI and machine learning algorithms are very good at spotting trends in large data sets. Then, AI-powered tools can dynamically generate personalized content and deliver it automatically when a trigger is spotted. Where AI really shines in marketing is in data analysis. These capabilities will only grow more useful over time.

Lead Ranking 64

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 64

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Hannon Hill

DECEMBER 12, 2023

Have you claimed your spot for this year's user conference? Join us online February 20-22, 2023, for three days of sessions, networking, and socialization!

Conference 52

Conference 52