5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing.

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FREE 1 Hour Content Marketing Seminar

Tomorrow People

This free seminar shows you how you can create effective content that draws in the right customers to your company and how to measure the return on investment from your online marketing. If you are responsible for generating results from your online marketing then this seminar is for you.

Trending Sources

3 Tips From The New Music Seminar: How B2B Marketers and the Music Industry Are In Tune

Modern Marketing

The New Music Seminar came to New York City this week, where music-minded marketers, business, artists, and label pros came together to discuss the industry’s latest innovations and goings on. Here are three inspiring tips from the Seminar sessions: 1.

Marketri LLC Launches Online Professional Development Seminar Series

Marketri

DOYLESTOWN, Pennsylvania (October 4, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has developed a series of online training sessions (“webinars”) to present to its professional services clients.

Free 1 Hour Content Marketing Seminar

Tomorrow People

Our partner Zoober Digital Training is leading a free 1 hour content marketing seminar for marketing professionals and business owners held in the Rhubarb building in Birmingham (on Heath Mill Road opposite the Custard Factory, Digbeth) on the 6th August (Monday) at 9:30am.

RSVP for our Marketing Innovation Seminar in Houston, Texas on May 23rd

Kaon

Register for Our Houston Seminar. Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization.

Generating ideas for your content marketing

Biznology

Webinar/Seminar Decks and Scripts. Content Marketing buying journey client presentation outbox seminar Slideshare WebinarWe’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge.

Salesforce.com Webinar Invitation Gets It Right

The Point

Tags: B2B Marketing E-mail Event Promotion Webinar Invitations Webinars email design email marketing web seminar invitations Web seminars

Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. Uncategorized B2B marketing conference marketing conference strategy conferences and seminars event marketing pay-to-play

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?

Marketri

Live Events Online Seminars webinars Favorite Marketing ToolsAt Marketri, we make it a point to consistently re-evaluate how we serve our clients.

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Think International: B2B marketing and communications event

Integrated B2B

Branding Company culture Storytelling Thought leadership Three Voices Strategy Voice of Company Voice of Industry sap seminar think international It’s three years since we last held a Think International event.

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B2B Data-Driven Marketing: What You Need to Know Today

Biznology

This seminar will help. B2B Marketing Webinars B-to-B B-to-B marketing B2B B2B marketing Biznology Webinar business-to-business customer data Data data-driven marketing eMarketing Strategy marketing Ruth Stevens seminar video WebinarOur latest webinar was presented by Ruth Stevens.

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5 Actionable Tips to Update Your SEO Strategy Right Now

Marketing Insider Group

Thought-provoking books, seminars and training courses, all designed to help you place your website on page one of Google, bringing you in tsunami waves of web traffic. There are, what seems like, millions of articles written on the web touting the power of SEO.

Why Content Marketing with Video Is Key

Writing on the Web

Attracting Clients Content Marketing Content Marketing with Videos Online Marketing Teleclasses & Seminars content marketing with videos Tom Antion video marketing webinarsContent marketing using video is a key marketing tactic if you want to get found online, get known, and get clients.

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Attracting Clients Content Marketing Online Marketing Teleclasses & Seminars Writing for the Web business blogging content marketing tips converting readers to clients online content

Content Marketing with Videos: Free Webinar

Writing on the Web

Attracting Clients Content Marketing Content Marketing with Videos How to.Tips Online Marketing Teleclasses & Seminars blog marketing content marketing with blogs content marketing with videos online videos video marketing webinars

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

Attracting Clients Content Marketing Teleclasses & Seminars content marketing tips inbound marketing webinarTime Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />.

Content Marketing Tips: Find Your Online Voice

Writing on the Web

Attracting Clients Content Marketing On Writing Better Online Marketing Teleclasses & Seminars Writing for the Web content marketing tips content marketing with blogs storytelling webinarsHow do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results?

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

About Blogs Attracting Clients Content Marketing Teleclasses & Seminars coach marketing content marketing with blogs Online Marketing Writing for the WebContent marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters.

B2B Seminar Eavesdropping: “Branding Schmanding”

MLT Creative

After the seminar, an initially reluctant Boomer took direction from young Gen and helped her produce an award winning fully integrated, branded campaign. Closer to the Early Boomer demographic, the man seemed threatened by the progressive marketing seminar’s topic.

What’s Missing in Content Marketing: Who and Why

Writing on the Web

About Blogs Attracting Clients Brain Based Content Marketing On Writing Better Teleclasses & Seminars blog content blog writing business blogging content marketing with blogs storytelling Writing for the WebStorytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do.

B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. B2B Marketing Needs Impressive Stuff Like This.

InsideView Austin: Get Some Leads with Your Libations

Sales Intelligence View

” This mini-seminar jumps off from Marketo’s JumpStart Tour that we’re proud to be involved with as a Diamond Sponsor.

Modern Marketing Skills

ANNUITAS

There is no shortage of webinars, eBooks, seminars, user groups and classes designed to help marketers become better in our jobs. The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk.

I must be nuts to do another seminar with Albert Maruggi

Wondering Out Loud

Last summer I got together with Albert Maruggi of Provident Partners to conduct a seminar about how to get started using social media tactics. We had tired of hearing all the reasons why one should and wanted to give some practical advice about how one can. It was so successful he and I have decided to give it another go. On March 5, Albert and I will be hosting The New Media Mix: Traditional + Social.

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Events — Invite your audience to trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like.

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Were they an attendee at a specific seminar? Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here!

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How to Use Video in Your Marketing: 20 Ideas to Try Today

Hubspot

Broadcasting Seminars ( HubSpot Bold Talks ). Businesses that deliver offline events such as seminars, roundtables, and customer forums can use live broadcasting or post-event videos to share their roundtables and seminars with those who couldn’t physically attend their event.

New-media seminar in Minneapolis: Using podcasting and online video to improve your business communications

WebMarketCentral

The seminar will be led by Albert Maruggi , who's been recognized by ClickZ and many other sources for his expertise in new media. The seminar will cover topics such as how podcasting works, how to develop podcast content, how to measure podcasting results, using podcasting in your marketing mix, and the PR opportunities of podcasting. Details of the seminar: Thursday, November 30, 2006 10 a.m. Curious about what podcasting can do for your business? Check this out.

7 Signs that You’re NOT a Thought Leader

Marketing Craftmanship

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits.

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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

Inbound Marketing vs. Outbound Marketing

Hubspot

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

Marketing Enablement – It’s Worth It

ANNUITAS

Dedicate a day a quarter (or more) for marketing enablement via organized group off-site training, self-directed training via webinars or even attending a relevant seminar or event. How many B2B marketers are self-taught? Most of us.

Why Formulas Work Better than Templates for Email

Act-On

Personally, I’ve seen it used to pitch everything from charities to seminars to vitamins (seriously). “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The EXACT Template that Pulled 308,074 Emails from Facebook!”.

IHI Uses Interactive Content to Start Healthcare Conversations

SnapApp

A key asset of this initiative is the Conversation-Ready Seminar , a two-day interactive program that organizations can attend to prepare to have these sensitive discussions with patients and their families – and to set up systems and processes to ensure end-of-life wishes are recorded and respected.

What Do Great Outbound and Inbound Marketing Programs Include?

KEO Marketing

Trade shows/Meetings/seminars. The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation.

The Hyper-Personalization of Content Marketing

Modern Marketing

Invitations to events, seminars, trainings. Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples?