markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Marketing Craftmanship

JULY 13, 2011

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. Smart marketers work backwards.

Work Management 100

Work Management CPA Cost per Acquisition B2B Marketing 100

Savanta

JUNE 12, 2012

Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Fair enough. It seems that lead generation is not cheap. So how best to generate them?

B2B Thought Leadership 120

B2B Thought Leadership Lead Scoring Lead Ranking Lead 120

Oktopost

APRIL 28, 2025

Content is the unseen force that holds the B2B universe together. Social publishing isn’t just another channel, from targeted posts and thought leadership on LinkedIn to engaging visuals and videos across niche communities. But there’s no shortage of content out there. What is social media publishing?

Social Media 62

Social Media Social Marketing Top of Funnel Content Marketing 62

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

markempa

FEBRUARY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jack reviewed the book in last month.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Bluetext

NOVEMBER 12, 2024

The modern B2B buyer expects both personalization and accessibility, making a hybrid approach crucial for firms aiming to engage and retain clients effectively. The Changing Landscape of B2B Marketing for Professional Services Buyer expectations have changed significantly over the past decade.

Marketing Management 44

Marketing Management B2B Marketing B2B Thought Leadership Service 44

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Smart, focused and strategic will always produce better outcomes than “one-size-fits-all” solutions.

Conference 100

Conference Tactics B2B Marketing Planning 100

Sana Commerce

JULY 31, 2024

Think your complex B2B business is a disadvantage in the digital world? The challenge (and opportunity) of B2B complexity Let’s be honest: B2B commerce isn’t simple. Tailor the experience: Your B2B customers aren’t browsing a virtual catalog; they’re seeking solutions to complex problems.

B2B 52

B2B B2B Thought Leadership Cross-Selling Price 52

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Driving seminar and webinar attendance.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

Rev

FEBRUARY 12, 2019

While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Whether you’re new to the Challenger approach or are part of sales teams that are already using it, there are tools available that make this B2B sales model even more powerful.

B2B Thought Leadership 114

B2B Thought Leadership Tools Thought Leadership B2B Sales 114

Rev

FEBRUARY 12, 2019

While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Whether you’re new to the Challenger approach or are part of sales teams that are already using it, there are tools available that make this B2B sales model even more powerful.

B2B Thought Leadership 114

B2B Thought Leadership Tools Thought Leadership B2B Sales 114

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Adobe Experience Cloud Blog

MARCH 28, 2019

Narayen also talked about the experience mandate, which is spreading to organizations across B2C and B2B. Helping B2B Meet the Experience Mandate. For B2B marketers, making experience their business means thinking beyond CRM. B2B marketers need different data. “We Fyre Festival. First is the data challenges.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. There are 1.3

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Ambal's Amusings

SEPTEMBER 22, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Case studies have long been a part of any B2B marketer’s playbook.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Hinge Marketing

JUNE 19, 2019

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. Yet many B2B and professional services marketers today treat their digital brand as a dusty display ad. The funnel model and the flipped funnel model in account-based approaches are popular today.

Work Management 113

Work Management Marketing Management Marketing Budget Top of Funnel 113

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Use your inside sales people or a B2B telemarketing service to follow up on the phone. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. To stand out from the crowd, you should also do something personal. Do It Again. There’s power in numbers.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Robert Bell, Vice President of Alan/Anthony, Inc., a partnership of business development and marketing experts, and co-author of the book B2B Without The BS ( along with Louis Zacharilla). I can remember when the Next Big Thing was fax broadcast.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Marketing Blender

DECEMBER 28, 2020

For a robust personal brand, here are four things to get right: Thought-leadership content – Publish thought-provoking, compelling content consistently that’s full of your authentic personality. Bag opportunities at industry events, seminars, and webinars where you can talk with your prospects live. Recent Posts.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. Particularly in the b2b world, indirect promotion works best. And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

The Point

FEBRUARY 23, 2016

I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. in marketing parlance, surveys have “legs”). Annual Trends Report”). Create a seamless user experience.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

Content Standard

JANUARY 18, 2019

The company’s new ad campaign hopes to change that, as CEO Brian Moynihan “picks up the mic” and adds his voice to the brand’s content marketing thought leadership efforts. That makes CEO leadership and trust more important than ever. The Pathway to Thought Leadership. Where do you begin?

Thought Leadership 84

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 84

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Here’s a 3-step process for conducting a B2B content audit. Photo credit: Wikipedia.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Kaon

OCTOBER 21, 2020

With a background in customer-facing roles and experience working as a graphic designer, he strives to bring thoughtful, creative energy to each project with a focus on client success. She brings 14 years of business development, marketing and account management experience from working at international B2B companies.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Demand 124

Brandpoint

MAY 28, 2020

The fixed-cost tactics work to promote your high-quality, gated content through a closed network of industry-specific B2B websites. The live online seminars allow participants to submit questions, respond to polls and otherwise interact with the speakers, making them the next best thing to in-person meet-ups. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Oktopost

JUNE 13, 2024

LinkedIn is great for B2B salespeople to connect and grow their businesses—but only if they use it properly. Many B2B salespeople post a few company updates but miss out on a goldmine of opportunities to find new leads, nurture relationships, and close deals. 80% of B2B leads are generated on LinkedIn.

Paid Content 77

Paid Content Training Course Linkedin 77

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. As the name suggest, EGC covers a wide variety of content, from photographs to articles and blog posts, web talks and seminars to videos, infographics – even Tweets – created by your own employees.

B2B Thought Leadership 62

B2B Thought Leadership Marketing & Strategy Marketing Strategy Generation 62

Valasys

DECEMBER 2, 2020

So is the case for B2B organizations as well. Before listing marketing platforms for enhancing B2B marketing awareness in 2021, you should keep in mind that content is going to rule everywhere. The core idea is to unfold which marketing platforms would be more effective in boosting B2B marketing awareness and engaging target audience.

B2B Marketing 81

B2B Marketing Planning B2B B2B Thought Leadership 81

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Plan, plan, plan. Be prepared—for everything.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Touchpoints 77

Touchpoints Social Media B2B Thought Leadership Media 77