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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

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The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022

Navigate the Channel

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This event features over 90 seminars, nine workshops, 75 one-of-a-kind excursions and over 100 programs on the expo floor – a perfect chance for you to make valuable connections and grow your business.


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How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment


Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists. In fact, they may not have attended the trade show at all.

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Cybersecurity Trade Shows Not To Be Missed in 2018


The RSA Conference is one of the most popular and well-loved shows of the season. The show is in April this year with sessions that quickly get fully booked. The seminars on Monday include " GDPR Essentials " and an accompanying session " IAPP: Security's Role in GDPR Compliance ”. RSA Conference.

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Diving into Digital Transformation


Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Creating Snackable Content.

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6 valuable tips to improve your B2B tradeshow marketing

The Lead Agency

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Specifically, we need this “innovation” in today’s events and seminars. Bottom line – There is a better way to engage attendees and collect leads at trade shows. If you’d like to learn how LeadLiaison has been innovating the industry the past few years, we’d be glad to set up a time to speak with you.