Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

OCTOBER 14, 2015

This seminar will help. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before. The top 5 techniques for keeping your data clean and fresh.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. My company wanted to focus mainly on business seminars to improve customer relationships. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

MLT Creative

SEPTEMBER 27, 2011

Business association events, industry trade shows, conferences and seminars should also be considered social media. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

DECEMBER 2, 2011

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for December.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40