The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Check them out to add some new resources to your list! They also create content for other types of marketers and their site has lots of different resources.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Podcasts have exploded in popularity for good reason. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Self-Guided Training.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Heinz Marketing

MAY 26, 2021

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. Whether you’re learning a new skill for the first time or looking to brush up in a particular area, Hubspot is an awesome resource.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

6sense

NOVEMBER 9, 2021

Podcasting for Business: A 26-Step Process. Think Fast, Talk Smart: The Podcast. The post External Resource Links (Podcasts, Articles, and More) appeared first on 6sense. Play Bigger Book + Mobilization Kit. Harvard Business Review: In a Downturn, Provoke Your Customers. Agile Marketing Fundamentals Certificate.

Resources 48

Resources CMO Advertising Benchmark Mobile Marketing 48

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Newsletter Fulfillment Communities 98

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Visitor Queue

SEPTEMBER 28, 2021

Listening to business podcasts is a great way to stay up-to-date on industry trends. Business podcasts are free learning resources that are packed with information that can help you personally and professionally. With so many business podcasts out there, it can be hard to choose the […].

Business 92

Business Best Practices Traffic Trends 92

Conductor

MARCH 16, 2022

Top Educational SEO Resources for Content Marketers. To ensure your content isn’t missing out on traffic and visibility—or an opportunity to build trust with your audience—we created a list of go-to educational SEO resources for content marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Zoominfo

MARCH 4, 2021

On ZoomInfo’s new podcast Talk Data to Me , we released an episode titled “ D&I Hiring Spiked in 2020. If you’re thinking of starting an employee resource group at your company, give this a read. because any increased focus on diversity within corporate America is a step in the right direction. Was it a movement or a moment?

Companies 245

Companies Demographics Positioning Communities 245

ClearVoice

JUNE 18, 2020

To assist with bringing some of the latest resources to the forefront, we’ve compiled a list of grants that are specifically designed to provide funding for minority freelance business owners. Consider additional resources for award recognition for your business. The best part of this: It’s completely free.

Resources 99

Resources Business Work Management Startups 99

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Don’t forget to check what’s popular in podcasts by using Podcast Notes.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. In this podcast, The V12 team explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience. Stay up to date with the latest news and resources: Thank you! Request more info here.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! Progress in deploying AI solutions for computational resources. No problem, just watch the Podcast! The business aspects, the interdisciplinary collaboration, and from time to time resource constraints. Yue Wang: Great to be here.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. Next, understand their competition and resources. CB: First, Understand their need and goals.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Hubspot

APRIL 2, 2020

You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting's most endearing qualities is its accessibility. Not only can anyone make a podcast , but everyone should make a podcast.

Budget Programs 91

Budget Programs Hubspot Software Best Practices 91

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Digilant

MARCH 14, 2023

The podcast industry is continuing to grow by leaps and bounds. The most recent numbers show that audiences are tuning in to more podcasts more often, and podcast advertising is even the most recalled type of ad, with 86% of respondents saying they remember seeing or hearing advertisements through a podcast.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Frequency 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Cost per Acquisition 41

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 41

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

BenchmarkONE

MAY 4, 2021

While diversifying your content strategy with as many different types of formats as you can handle is usually the way to go (more on that later), there are times when you might find yourself trying to decide which direction to pool your resources towards. . Podcasting. Podcasting has exploded in the past couple of years.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Contently

OCTOBER 5, 2016

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117