EveryoneSocial

MARCH 8, 2022

This could involve attending industry conventions and events, taking classes or seminars within their specific fields, or giving them access to programs like LinkedIn Learning where they can learn new skills like social media strategy or public speaking that’ll help them flourish as SMEs. Recognize and reward them — don’t just promote them.

Activities 60

Activities SME Webinar Metrics Social Media 60

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. Analyzing customer motivations can yield eye-opening insights.

Forrester 80

Forrester Content Trade Show Opinions 80

Navigate the Channel

AUGUST 3, 2023

Survey after survey finds that roughly 75% of the population fears public speaking. Diverse group of business people applaud during a speech during seminar. Your audience won’t leave a presentation you give recalling your organization format or your slide deck – they will leave remembering you.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Neilsen’s report shows that 92% of consumers trust recommendations from people instead of company ads.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Brandpoint

MAY 7, 2019

However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. While those summits are a great way to learn and network on a larger scale, here are some other ways to stay connected to the marketing industry: One-day seminars or networking events.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Hubspot

APRIL 27, 2017

Data from Hinge's 2017 High Growth Research Report. profitability, whereas firms that did not conduct research reported only 11% profitability. 2) Online surveys are second best—but they don't have to be second rate. Surveys also tend to be easier and less expensive to implement. What makes research so effective?

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Research 68

Oktopost

JULY 30, 2020

Webinars are lectures, presentations, seminars, or workshops hosted online using digital means. The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Detailed reports. In-depth reporting. What are webinars? Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

LeadSquared

APRIL 3, 2017

A webinar is a seminar conducted over the internet. It is a presentation, seminar, workshop or a lecture that is transmitted over the web using a video conferencing software. Neil Patel reported that he generated 518,399 visitors and 16,394 leads from just 77 webinars ! At the same time, it is a great nurturing channel as well.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Organic Leads 52

Optinmonster

FEBRUARY 17, 2021

One research report found eCommerce companies that get personalization right can bump their revenue by 15%. Use Interactive Content (Surveys/Quizzes). An easy way to get more engagement is to use interactive content like surveys and quizzes. That’s because you’re using the information you already have about your site visitors.

Paid Content 84

Paid Content Lead Ranking Lead Scoring Leads 84

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video in Business Benchmark Report. Get the Report. In 2020, 73% of companies reported that they’re using some form of video analytics.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Content Standard

JULY 27, 2016

It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. But when I read this survey entry, along with other similarly worded responses from our readers, past successes instantly faded. I remember the feedback well. A lot of fluff and b t.”

Content Marketing 40

Content Marketing Planning Content Storytelling 40

KEO Marketing

JUNE 14, 2016

In a Demand Metric survey last fall, 74% of businesses reported that video content outperformed other types of content in driving conversions. After the sale, reps can send personal greeting videos, recorded training seminars and links to product support videos that will help the client use their new products more effectively.

Top of Funnel 48

Top of Funnel Marketing Funnels Paid Search Agency Video Marketing 48

Vidyard

MARCH 23, 2021

That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video in Business Benchmark Report Know where you stand, so you can stand out. In 2020, 73% of companies reported that they’re using some form of video analytics.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Bluetext

MARCH 10, 2021

The precipitous decline in print publications , combined with the impact of COVID-19 and budget cuts on the federal agency buyer’s ability to travel to attend industry conferences, trade shows and seminars has flipped traditional marketing models on their head.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Outbound Engine

JUNE 3, 2019

In a recent report on 2019 marketing trends , more than 50% of participants surveyed said they consume video at least once a week. Think about reaching out to local organizations who host regular conferences, festivals, and seminars. Create and share video. You can also create your own speaking opportunities.

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

Integrated B2B

JANUARY 1, 2015

SAP’s Mette Tang seemed relaxed and well-prepared as she addressed an expectant audience at one of our Think International seminars on November, 2014. These surveys are a first step in having a conversation about our relationship and this is where the real benefits come in.”. “We Audited Reports. “We From Fluff to Tough.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

SpotMe Blog

FEBRUARY 23, 2023

Who to invite to your event debrief Whether it’s a networking event, seminar, corporate retreat, or conference, your post event debrief is a key part of running successful events. But the best way to get their feedback is to send out a survey immediately after your event while it’s still fresh in their minds.

Template 52

Template Work Management Tips Opinions 52

Vidyard

FEBRUARY 4, 2020

Like real-world seminars, webinars are educational in purpose. Q&As, surveys, chat, and polls are just a few of the most popular ways to engage live webinar attendants. From “How to Become a 1:1 Video Prospecting Pro,” to summarizing our annual “Video in Benchmark Report,” head to our webinar hub for fresh insights.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Like real-world seminars, webinars are educational in purpose. Q&As, surveys, chat, and polls are just a few of the most popular ways to engage live webinar attendants. From “How to Become a 1:1 Video Prospecting Pro,” to summarizing our annual “Video in Benchmark Report,” head to our webinar hub for fresh insights.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Delivra

OCTOBER 9, 2018

Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. Send emails with offers, surveys, and other compelling emails to try to re-engage these subscribers.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Our Value of B2B Thought Leadership survey looked at the wants and needs of the C-suite working in FTSE 350 companies.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

The ROI Guy

OCTOBER 11, 2010

For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% Prior IDC surveys over the past 8 years indicate that as a key driver of revenue, growth in marketing spending normally precedes revenue growth. world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Writing on the Web

APRIL 18, 2011

Take a survey. Download a report. They may not be ready to pick up the phone yet. Give them something they can do to further the relationship: Ask a question. Answer your question. Share their opinion or experience. Sign up or register for an event. Fill out your contact form so you can call them.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Hubspot

JANUARY 25, 2021

An intimate seminar or startup launch party hosted online? Seminars (often called webinars when hosted online) are valuable, education-centric events attended by a small number of people. Roundtables are similar to seminars, but usually have even fewer attendees of comparable “levels”, such as CEOs, surgeons, or teachers.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

WebMarketCentral

NOVEMBER 5, 2006

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation. The current report addresses services selling challenges in a variety of vertical segments (e.g. The new survey will supplement this research, and the executive report is free to participants.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

SpotMe Blog

JUNE 28, 2023

Webinar marketing involves using online seminars and presentations to engage with your customers. Conduct research on your audience’s interests and survey existing customers on pressing issues. #4 Create an engaging pre-event survey to get attendees interacting with your webinar content beforehand. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Hubspot

DECEMBER 19, 2023

The State of Sales report mirrors the positive link between training and rep performance. But according to Mindtickle , 85% of reps report “being coached on closing open deals” while only 24% are “coached on long-term skills.” The Skills Advantage report shows us how important teaching your team relevant skills is.

Training 54

Training Top of Funnel Work Management Lead Ranking 54

ClearVoice

AUGUST 14, 2023

Publish investment outlook reports that present short-term and long-term expectations for global markets and various asset classes. Special reports on market events. Special reports on market events. Create special reports analyzing major market events and their potential investment impacts. Asset allocation strategies.

Marketing Management 52

Marketing Management Marketing Budget Marketing Strategy Marketing & Strategy 52

SpotMe Blog

MAY 17, 2023

According to a recent survey by Smart Meetings , 88% of medical and pharma planners say the number of meetings they plan each year is either staying the same or increasing. This could include workshops or seminars led by expert KOLs, interactive activities, or Q&A sessions with panelists from various backgrounds in the industry.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

The Point

FEBRUARY 23, 2016

At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. Today, we seem to be approaching a similar tipping point for survey campaigns. What are the keys to a successful survey campaign? in marketing parlance, surveys have “legs”). in marketing parlance, surveys have “legs”).

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

Savanta

JUNE 12, 2012

Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Two fifths (41%) of B2B marketers report that their single highest marketing priority for 2012 is to generate more of the salesperson’s raw material – leads.

B2B Thought Leadership 120

B2B Thought Leadership Lead Scoring Lead Ranking Leads 120

SpotMe Blog

APRIL 27, 2022

For over 20 years, Châteauform has been creating events, seminars and more to meet numerous companies’ growing list of needs throughout Europe. Take your virtual and hybrid events to the next level with our hyper-customization, interactivity, and reporting and analytics capabilities. Châteauform.

Marketing Management 52

Marketing Management Broadcasting Paid Search Agency Conference 52

Seismic

MAY 11, 2022

Key content : whitepapers, ebooks, research reports, webinars. Key content: FAQs, knowledge base, onboarding and user guides, user seminars or forums, product-focused articles, workshops, product updates, customer newsletters, engagement/satisfaction plans, activity-triggered emails. Purchase stage. Advocacy stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Hubspot

OCTOBER 24, 2019

A webinar is an online video presentation, seminar, lecture, or workshop delivered via the internet. survey, poll, or discussion). You can also include a variety of presentation features in your live or pre-recorded webinar — such as drawing tools, interactive activities, slides, surveys, chat, and more — to enhance the event.

Webinar Metrics 76

Webinar Metrics Budget Programs Buyer Personas Landing Pages 76