Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Press releases must have a newsworthy angle.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Let’s take a look. First-party data. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Contently

MARCH 22, 2019

Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” If your headline doesn’t pull the browsing reader in and get them engaged in the piece, all the other work you’ve done was wasted,” explained Peter Beech, a copy editor at the Guardian. Read a ton of headlines.

Work Management 167

Work Management SEO Forrester Creativity 167

Trade Press Services

DECEMBER 11, 2023

Headline ideas. Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. Keep in mind that AI-generated headlines can be repetitive. Tools such as ai or Jasper.ai

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

JUNE 15, 2023

“I still run into people who want to talk about audiences and segments — which goes back 35 years to database marketing,” he told a press panel. ” Last month, Pega announced Pega GenAI, a set of 20 generative AI-powered boosters to be integrated across the Pega Infinity ‘23 platform release.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Brandpoint

JUNE 23, 2021

With that, we’ll go through Rachel’s view on the value that MAT releases and other services bring to her clients in six different areas that are important to communications professionals. This is where the MAT and Premium MAT Releases can come into play. Read More: How to Craft Modern MAT Releases for the New Media Landscape ].

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Outgrow

OCTOBER 7, 2021

. #8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. As there are plenty of free directories available where you can distribute your press releases. and write about you!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. But if you’re running PPC or other text-based ads, you could leverage research statistics to make your headlines jump out. .

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Make sure your release is about something new and newsworthy.

Press 80

Press Effectiveness Tips Buzz 80

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. If you get a lot of views but no clicks or interactions on the headline at all, maybe you need to adjust your targeting parameters.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

KEO Marketing

SEPTEMBER 15, 2016

Press releases are an important part of a business’s communication process. Besides your clients seeing the release, you want the media to read it and follow up with you. If you invest in creating a great press release , you want to get the most of it. Your press release will get a 1 second visual scan.

Press 48

Press Keywords Distribution Video Marketing 48

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Metadata

NOVEMBER 6, 2023

Their most pressing question right now: How will AI impact my job? For marketers using Writer, that means access to dozens of templates to help them quickly create blog headlines, outlines, posts, meta descriptions, press releases, email subject lines, product descriptions, and release notes.

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. It gives you the freedom to shout from a digital rooftop how great your offering is, without having to go down the costly road of press release publication.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Convince & Convert

APRIL 11, 2016

“Disrupted: My Misadventure in the Start-Up Bubble” was released on Tuesday, and since then, the media has had a field day with the picture Lyons paints. Whether you side with Dan Lyons or not, the release of this book is making headlines.

Conversion 87

Conversion Hubspot Press Buzz 87

Webbiquity

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

AUGUST 24, 2015

To see the week’s complete headlines, click here. We’ll be back next week with even more headlines and insights. From government to media, pop culture to technology, Zignal Labs has curated exciting chatter and insights about what’s happening right now around the globe, and what we can learn from its impact.

Television marketing 148

Television marketing Curation Press Act-On 148

KoMarketing Associates

JUNE 26, 2018

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. Brand-related ad copy (headline, descriptions, URL, etc.). This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Hubspot

OCTOBER 4, 2019

For example, a new public relations professional would need to know the processes of writing press releases and securing press for their company. From writing the headline at the top to including correct hyperlinks, every step would be clearly notated. This is a great reason for creating an SOP. Format your process.

Enterprise Management 68

Enterprise Management Marketing Automation Services Work Management Public Relations 68

6sense

NOVEMBER 9, 2021

The primary headline (pun intended) focused on how critical PR is to a growing brand’s reputation and success, with clear definable and measurable KPIs to boot. We measure views/impressions and click thrus (the links we embed into the release that drive people to gated content, using UTM codes).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Anyword

SEPTEMBER 29, 2022

Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing. Incorporate these into your blog posts, headlines, and meta descriptions throughout your site. Traffic acquisition follows two paths: organic and paid. And where does the patience come in?

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Scoop.it

JANUARY 14, 2020

A blog is not the place to post press releases or articles touting your latest industry awards and accomplishments. Weak Headlines. If your headline/title is off, you’ll sabotage the post from the very start. A weak headline is non-descriptive, generic, and self-seeking.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

chiefmartech

SEPTEMBER 5, 2021

The biggest of these deals inevitably end up in headlines that you see from widely covered press releases. (For those counting against last year’s martech landscape of 8,000 solutions , that’s about 1%.). Martech is consolidating.” ” Because that is what we see.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Writing on the Web

AUGUST 26, 2014

A great headline. In my last blog post, The ABCs of Great Blogging: How to Be Heard Above the Noise , I shared tips on creating great headlines. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. The ABC’s of Great Blogging.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Marketing Insider Group

AUGUST 27, 2019

The idea is to release small snippets of content over time, stirring up just enough intrigue so your audience keeps coming back for more. They released a serialized video documentary on YouTube, The Journey , documenting their efforts to get 5,000 people to the event. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

AUGUST 20, 2018

That’s the job of the headline copy, which can take many forms: It can be the subject line of an email. It can be the title of an article or press release. Whatever the context, one fact remains constant: The headline is the most important sentence on the page. “On Use a number in your headline. Use Numbers.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

ConvertKit

DECEMBER 12, 2021

They’re all about slow and steady growth, averaging between 8 and 25 new subscribers each day, with peaks on video drops and lead magnet releases. #2: I start with basic templates, and from there, it’s a matter of split testing headlines and paying attention to what students and potential buyers are unclear about.

Youtube 79

Youtube Automation Landing Pages Leads 79

Unbounce

OCTOBER 14, 2021

From picking images to writing headlines and CTAs, the options are endless. Then, as you plug in your content, it’ll continue to provide personalized recommendations to boost your chances of conversion—like suggesting alternative headlines based on high-converting copy in your industry. But that’s also why it’s tricky.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. Also, most of those people probably won’t come back if they’re coming from a wave of social momentum or a press mention.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) This press release provides a rundown of what marketers can expect inside their downloads of Cardinal Path’s Marketing Analytics Buyer’s Guide 2019. Guide for Martech Spenders.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) This press release provides a rundown of what marketers can expect inside their downloads of Cardinal Path’s Marketing Analytics Buyer’s Guide 2019. Guide for Martech Spenders.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Animalz blog

NOVEMBER 28, 2023

Much has changed since ChatGPT’s release. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. A mediocre outline or draft at the press of a button gets you over the hump of starting. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy.

Marketing AI 78

Marketing AI Research Tactics SME 78

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s tempting to chime in on every social and political issue that’s making headlines. It’s not about you, your company or products. It’s about your audience. Make your audience the hero. Keep your content marketing separate and distinct.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89