Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these insights can bring in more leads.

Marketing AI 113

Marketing AI Conference Generation Loyalty 113

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. Here are just some examples: Create social selling strategies for key social networks Assuming the majority of your social selling wins come from LinkedIn is probably reasonable.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. However, it is not for everyone.

Rules 151

Rules Planning Brand Identity Branding 151

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. Everybody wins. Remember when McDonald’s and Hasbro came together to create a fast-food Monopoly game? This, in turn, creates greater brand awareness.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 105

B2B Case Study Case Studies Content 105

Oktopost

OCTOBER 30, 2023

Even when revenue teams gain access to social intent data, they frequently lack a clear understanding of how to employ it efficiently and progress toward the optimal course of action that leads to winning the deal. Oktopost is proud to introduce the solution to this challenge with the release of its new feature, Social Signals.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media platforms like Meta are, of course, rich in data. Another advantage of lead gen forms on social platforms is the ease of edits. Meta saw 16.6% There were more than 1.1

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. Making Science’s Trust Generative AI integrates capabilities from Google and OpenAI and proprietary data to securely store, validate and optimize outputs from generative platforms, creating relevant content.

Paid Search Agency 112

Paid Search Agency Planning Touchpoints Mobile Advertising 112

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. This sets the course for your entire AI-driven strategy. Avoiding redundancy.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

MARCH 28, 2024

Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Oktopost

FEBRUARY 29, 2024

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62

ROI Organization Top of Funnel B2B 62

Sprout Social

DECEMBER 22, 2022

We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes. This allowed each team member to create platform-specific content that fit exactly what users were looking for. Awareness content is more about what you’re posting than how people interact with it.

Marketing & Strategy 108

Marketing & Strategy Social Media Network Marketing Intent 108

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch. What kind of content is working for them?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Salesforce Marketing Cloud

MARCH 7, 2023

They’re a fun way to learn new skills and win fun prizes on Trailhead—Salesforce’s free online learning platform. From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements!

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Tim Hanson is doing the same.

Social Media 157

Social Media SEO Cost Per Click Media 157

Optinmonster

FEBRUARY 11, 2024

You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Create a free tool that’s insanely useful.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Optinmonster

NOVEMBER 19, 2023

Want to add a spin to win wheel popup to boost engagement on your site? Spin to win wheels grab attention and make it interesting for customers to opt-in to your marketing email list. While these spinner wheels seem complex to create, you can actually set them up in a few minutes with the right tool.

Conversion 78

Conversion Best Practices eCommerce Template 78

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. It’s also important to consider format and platform. Treat them as partners.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.

CMS Development 116

CMS Development Allocation Budget Programs Business 116

SocialPilot

FEBRUARY 8, 2024

But then, it is not a simple and obvious procedure – you must fully grasp the best strategies on how to negotiate with influencers if you intend to forge a win-win agreement and a successful influencer campaign. Let’s look at some of the best strategies you can follow to win over your negotiations with influencers.

Marketing & Strategy 88

Marketing & Strategy Marketing Proposals Allocation Lead Ranking 88

PathFactory

APRIL 23, 2024

Are you getting the most out of your B2B content? B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. But there’s a catch: creating content is only one piece of the puzzle. But marketing is noisy—how can I break through?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Conductor

AUGUST 4, 2022

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. Understanding your customer’s voice, their core problems, and how you can help them by creating value-driven content must be the first steps in any optimized content creation process.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? With such a huge audience, Instagram is not a marketing platform that can be easily ignored. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Martech

OCTOBER 11, 2023

Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. And AI tools (ChatGPT included) simply won’t produce original content — at least not without a lot of human guidance and input.

Marketing AI 131

Marketing AI SEO Thought Leadership Search Marketing 131

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. That’s why this partnership is such a win-win. SAN DIEGO, Calif.,

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Lake One

SEPTEMBER 22, 2023

Video Makes a Splash Adding video to your sales and marketing strategy is a win-win. In the digital era, video content has become a powerful magnet for engaging audiences, surpassing plain text. Digestible Messaging : In a world overloaded with information, video simplifies content consumption.

Webinar Metrics 88

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 88

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. On November 17, 2021, Ignite Visibility is hosting a free event for marketers and entrepreneurs called How to Launch a Winning Video Strategy and Increase Conversions. Common misconceptions and mistakes when it comes to video content.

Advertising Channels 125

Advertising Channels Video Marketing Marketing & Strategy Lead Scoring 125

SmartBug Media

SEPTEMBER 24, 2021

To win, you have to be a bit different. The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! Your blog should be the center of your content marketing strategy. What Is Content Syndication? Do us all a favor, and don’t get complacent. Paying for these efforts.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

Social Media 117

Social Media Trends Media B2B 117