Top Rank Marketing

MAY 14, 2018

In this spirit, we’ve partnered with our clients and friends at DivvyHQ to whip up a new 2018 Content Planning Survey , and we’d love your input. What’s Inside the Survey. bctt tweet="“One thing marketers can do to improve their content planning is stop planning each piece of content. The best part?

Planning 52

Planning Customer Surveys Marketing Plans Content Marketing 52

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021. Conclusion and Next Steps.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 125

Privacy Paid Search Agency Ads Privacy Protection 125

Webbiquity

MAY 3, 2022

Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” Those developments will permanently change how events are planned, produced, and participated in going forward. ” Just 25% of U.S. Even more strongly than in the U.S.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. We will consider the following action points: Plan for Post-Event Resources. Send Post-Event Surveys to Attendees. Plan for Post-Event Resources. Plan for Post-Event Resources.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. The survey was commissioned by UGC platform Bazaarvoice. More than half of those surveyed plan to spend the same or more during the October Prime Days. Why we care.

Amazon 118

Amazon Purchase Intent eCommerce Sample 118

Martech

DECEMBER 18, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What about all this legacy data? If so, did your integrated data contribute?

Planning 144

Planning Marketing AI Customer Surveys Guidelines 144

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 ” Walmart’s announcement Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Why we care.

Paid Search Agency 107

Paid Search Agency Buy Ads Amazon 107

Convince & Convert

MARCH 7, 2024

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. Team alignment is a consistent priority across all GTM departments surveyed. Most companies are increasing hiring due to AI, emphasizing AI skills. Very few companies are decreasing their hiring due to efficiency gains.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

FEBRUARY 23, 2024

Tableau plans to continue to add features to Pulse during the rest of 2024. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Future features. In your inbox.

User-Generated Content 110

User-Generated Content Customer Surveys Act-On Tagging 110

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. For instance, we see rapid growth in the adoption of content marketing platforms in 2023.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Data solutions. Why we care.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Forrester 114

Martech

DECEMBER 14, 2023

“[The executives] are focused on long-term strategic planning alignment to any sort of DAM program goal, as well as monitoring the system,” said Horodyski. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Digital Asset Management 111

Digital Asset Management Work Management Customer Surveys Conference 111

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Your vision can transform into reality with a well-thought-out strategic roadmap and a detailed plan of action for implementation.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 131

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 131

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Martech

SEPTEMBER 13, 2023

Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.

Gartner 123

Gartner Marketing Report Planning Paid Search Agency 123

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 138

Marketing AI Stats Planning Marketing Automation Services 138

Trade Press Services

APRIL 1, 2024

Every business needs clearly defined goals as part of its strategic plan for growth. This can take the form of a company mission, vision , or strategic planning. Prioritize ongoing communication, employee surveys, and research to thoroughly understand your entire workforce. Make a plan to manage and embrace change.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Make sure all employees know the plan. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Encourage your teams to study and question the plan.

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 108

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Martech

OCTOBER 12, 2023

However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to AI to help them succeed. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

Planning 128

Planning Marketing Budget Creation Marketing Budget B2B Marketing 128

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

JANUARY 8, 2024

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Eligibility.

Google 116

Google Domain Customer Surveys Advertisements 116

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? We saw that come through in the survey responses. By hiring, developing, and augmenting. remained at or below 4 percent throughout 2022.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Martech

FEBRUARY 6, 2024

Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know One of the reasons for SMS’ success is that consumers for the most part consumers only agree to receive messages from companies they plan on buying from. Get MarTech! In your inbox. Business email address Subscribe Processing.

SMS 126

SMS Purchase Planning Mobile Marketing 126

Martech

DECEMBER 12, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 1. This communication to your team members should come through regularly planned meetings.

Digital Asset Management 118

Digital Asset Management Process Work Management Customer Surveys 118

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Marketing AI 123

Marketing AI Planning Content Marketing Content 123

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Methodology: Based on conversations with “2000 people based in the U.S.

Marketing AI 105

Marketing AI Enterprise Management CPC Cost Per Click 105